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What is SEO An Introduction to SEO

What is SEO An Introduction to SEO

This is the second lesson of my free SEO course called SEO Unlocked. Today I’m going to be going over SEO and why it’s important. Did you know that 93% of online experiences start with a search engine?

You may think, “All right, there are these search engines out there.” “Yeah, sure we know Google.” But for a minute, just think about how many times you go on Google or search, or YouTube and search, or Kayak and look for hotels or flights, there are search engines all around us and we’re constantly using them.

Before we get started on going over SEO, there are a few things I wanted to cover: There are a lot of people saying false information out there, so I wanted to play a little fun little game called Fact or Fiction.

The first one: My industry is too hard to get ranked in.
Second one: Only big companies can do well on Google. Then I always hear, the more pages I have, the better.

Now let’s go over all five of them.

The first one: It doesn’t matter what industry you’re in, you can always rank on Google.

Now, of course, creating an account on Google Search Console and submitting your sitemap isn’t a bad thing to do. And you don’t need to spend a ton of money to win online, and that’s why I started to get into SEO.

There are three main keys that you really need to understand if you want to win online.

The first is, why is SEO so important? Look, SEO’s a process of optimizing any given search word, or term, for a search engine on your site. So no matter what time of the day or what country people are in, when they’re searching, you can be found, you’re getting that traffic, and some of it will end up converting into sales.

The next key to winning online is choosing your battleground. They dominate the search for all landscapes. So when you look at the desktop, they’re an estimated 4.5 billion active internet users, and Google’s search share for desktops is 87%. That’s roughly 8.7 out of 10! That’s an amazing result.

And just being on there isn’t enough. Your position is everything! Over 31.7% of people click on position one, according to Advanced Web Ranking.

The third key is unlocking the SEO factors to win online.

One of them is Page Speed. Every second delay means roughly a 7% reduction in conversions, according to HubSpot. So you want to make sure your site loads fast.

The next thing I want you to look at is Mobile User Experience. Look, the number of people that are using mobile devices is continually going up. So much so that Google has a mobile-first index.

The next factor that I want you to look at is Topical Content. The more detail that you go into on each page around the same topic, the better you’re going to end up ranking. Versus if you go really broad and cover a lot of random topics, but you don’t go in-depth on all of them.

Another factor is from Ahrefs, it’s all about URL Length. The longer your URL length, the lower your rankings are. So you want to keep your URL short and to the point.

Another thing to look at is Content-Length. Generally speaking, the longer your content, the more social shares you’re going to end up getting, and the better you’re going to end up doing.

Backlinks are another big factor. And as you can see from this chart by Ahrefs, backlinks have more of an impact on your rankings than On-page SEO; that’s getting sites to link to you, it’s super important.

And one thing that very few SEOs look at is the power of brand and user signals. The ex-CEO of Google once said, “Brands are the solution, not the problem.” “Brands are how you sort out the cesspool.”

These days security is a big issue as well, so you want to make sure you’re using an SSL Certificate, so that way you get that HTTPS. Because when people go to your website and you’re not using SSL, you’re more likely to get a warning.

7 Lessons Learn From Hiring a CEO

7 Lessons Learn From Hiring a CEO

First,

I am a terrible manager when it comes to managing a large number of people such as a hundred plus people, 10, 20 people, no problem. I’m just not good when it comes to a large organization with layers.

The second

the thing that I learned is I don’t think it’s fun to be a manager or a leader. Some people enjoy it. I enjoy some aspects of it as well but I don’t enjoy most of it. For example, I love helping people grow and teaching them new things but I don’t enjoy tons of meetings or quarterly planning or a lot of the other things that are required from a good CEO. So over the years, I’ve built a business model in which I’m never the CEO of my own company.

So here are seven lessons that I learned from hiring other talented CEOs and executives over the year.

Lesson one,

people grow a business. It doesn’t matter if you’re Elon Musk or Bill Gates, without a team it’s really hard to be successful. But here’s the thing, good people follow good people around. And good people don’t follow bad people around. Just because someone was the CEO of another competing company it doesn’t mean they were good. And you want good people or else they will bring over mediocre talent, which means you won’t grow.

Second,

they had to be at those jobs for a while. So if they have a good portfolio, they need to be there for a while and they need to have worked their way up in those companies because if they worked their way up that means other people found them to be valuable and the chances are they’ll do well for you. This reduces the chance of having bad people within your organization as that can be toxic and that can slow down growth.

Lesson two,

as a marketer, I always believe that the best way to grow a company is marketing combined with a good product or service. And keep in mind, I’m young, and being that I’m in my 30s I don’t have as much experience as some of these seasoned executives who are in their 50s or 60s. One thing I learned from working with these seasoned executives is that a business also grows with time.

Lesson three,

experience doesn’t always equate to being right. By no means, do I think I know everything, if I did, I would be the CEO of my own company versus hiring one. But what has allowed me to continually build companies that are successful and growing fast is that I think outside the box, and I’m always willing to try new things to achieve better growth, especially ones that my competition think are a waste of time and they aren’t willing to try out.

Lesson four,

don’t try to do everything your way. You are hiring a CEO or executive because they can do a job better than you. If they can’t don’t hire them. But when you hire them, you have to let them do certain things their way. You can’t have your way or the highway mentality. As the saying goes, there are multiple ways to skin a cat. Your way may be correct, but their way may also be correct too.

Less than five,

you can’t take culture for granted. Culture helps you recruit and retain people. Culture helps you build an amazing company that builds a great product or service that people love. It also helps you make an impact on your team members, your customers, and even the world.

Lesson six,

CEOs have to set an example. I hate hiring executives who only want to manage and tell other people what to do. I look for player-coaches. They, of course, should be able to run a company and manage people, but they have to be willing to get their hands dirty and do work themselves. I want them to be a great individual contributor for at least a portion of their time.

Lesson seven,

talent and brains can’t replace hard work. I used to hire really smart people who were naturally talented and just were great at what they did. But many of those people were just lazy. These days, I don’t care if someone went to Harvard, or Stanford, heck I don’t even care what their grades were in college or even if they have a college degree. If someone isn’t a hard worker you are screwed because if they aren’t willing to work hard how can you expect the rest of the company to work hard?

 

 

The Best Digital Marketing Strategy

The Best Digital Marketing Strategy You’ve Never Tried

The best digital marketing strategy you’ve never tried. I’ve tried a lot of marketing tactics over the year, and I’ve tried them on all sorts of businesses in different industries. Some tactics just work really, really well, no matter what industry you’re in. Other tactics just don’t work as well. And some tactics work specifically for specific industries.

But when you look at the ones that work really, really well for most industries, for some reason or not, they’re not really used much at all. And, today, I want to break down one of them that isn’t used that often, but it works super well. So well it drives me over 3,000 visitors a day. That’s over 120,000 visitors a month.

RESOURCES & LINKS:

__________________________________________

subscribers.com: https://subscribers.com/

Ubersuggest: https://neilpatel.com/ubersuggest/

__________________________________________

You may not get that many visitors to your website using this tactic, but you’ll get something. It’s super effective. And best of all, it doesn’t require me to spend a dollar on advertising. So what is this marketing tactic and how does it work? Push notifications. I use a tool called subscribers.com, but you can use any web push notification software to make it happen.

Just think of it this way. When someone comes to your website, how do you get them to subscribe? Maybe ask them to put in an email address, maybe ask them for their phone number, or maybe you want to build up your SML list. But what’s wrong with that? There’s nothing wrong with it, generally speaking. It doesn’t work as well as you want, and there’s a massive drop-off rate because people don’t like putting in their personal information.

 

A lot of people don’t like to share their phone numbers, email addresses, social security numbers, and the list goes on and on. And I’m not saying you’re asking for all that feels like, such as an address, but, still, people don’t like putting in their email address if they can avoid it.

push notifications:

With push notifications though, it’s different. When someone visits your website through their browser, they can subscribe to your website. All they have to do is click the Allow button. And through their browser, they can receive messages from you, and they don’t have to give you any of their personal information like your email address or your phone number. And your search browser does not give them your email address or phone number. And you can communicate with the people that subscribe through these push notification software that you’re using.

So, when you have a seller promotion running, you can let them know. Or when you have a blog post to promote, you can let everyone know. And all you have to do is just send a push notification out. It takes literally less than a minute or two.

Now, here’s my favorite part about push notifications. Have you heard of email drips? You know, where you create a drip sequence when someone automatically gets emails 1, 2, 3, 4, and 5 with their new subscriber that way you can continually promote different products, and services, and generate sales? You can do the same thing through subscribers.com. You can create a push sequence that helps you drive traffic and sales.

For example,

in my push sequence, I first promote my ad agency, NP Digital, and I talk about the marketing services we offer, then I promote my software, Ubersuggest. It drives consistent traffic and signups. And, then, when I release a YouTube video, I send that out to all my push notification subscribers. And when I release a blog post, I do the same. That’s how I generate an actual 120,000 visitors a month.

 

How to Become an SEO Expert in 2022

How to Become an SEO Expert in 2022

In this article, I’m going to teach you how you can become an SEO expert.

Today I’ll share with you my steps to becoming an SEO expert in 2022. I’m going to share with you what type of mindset, passion, and love you need to have to really learn all about search engine optimization. From building your website, writing content, and getting your links out there to rank on Google.

The first thing

you need to do is make sure you truly love SEO, you wanna do it, and you wanna get good at it.

The second thing,

you need to do is set up a website. Go to wordpress.org or wordpress.com, and set up your own website. It could be a blog, could be a blogging platform, it doesn’t matter. That’s just the first thing you need to do. Without your own website, you won’t know how to implement these tactics, practice, or get good at it.

The third thing

you need to do is write content. When you have your website, if you don’t have content, you’re not gonna rank. As the saying goes, content is king. Publish content on whatever you’re passionate about.

The fourth thing

are you need to build links. When it comes to building links, if no one’s linking to your website, you won’t rank.

Then, when you take those articles, you can put ’em into Ahrefs. It’ll show you all the people linking to ’em.

On top of links, you now need to then start getting social shares.

Then, I want you to follow all the popular marketing blogs, from Backlinko to Moz, so hey, even me, neilpatel.com. All of these marketing blogs will break out the latest and greatest tactics and techniques. By reading ’em on a regular basis, you’ll learn ’em, and you’ll stay on top of the curve, so that way, you’ll do better than most people in the SEO industry.

And last but not least, be patient. You’re not gonna climb to the top of Google in a month, or even three months, or six months. It takes longer and longer each and every single year because the web is more competitive. There are roughly 1.7 or 1.8 billion websites on the Internet. That’s roughly four websites, technically one website for every four people. A lot of websites, and blogs, there are over a billion. Roughly one blog for every seven people. That’s too many sites to choose from. Because Google now says,

hey, there’s a lot of people talking about the same content over and over again, let’s pick the ones that are more up-to-date or more authoritative. It makes it that much harder for you to get rankings. For that reason, you need to learn to be patient. If you do this consistently for six months to a year, you’ll get results.

SEO Tip That Just Works Especially If You Beginner

SEO Tip That Just Works Especially If You Beginner

An SEO tip that just works, especially if you’re a beginner. People say SEO’s hard and complicated, but it doesn’t have to be. Even if you are a beginner, you can get tons of traffic to your website through simple strategies. And today I want to start you off with one.

 

RESOURCES & LINKS:

__________________________________________

Quora: https://quora.com/

AnswerThePublic: https://answerthepublic.com/

Ubersuggest: https://neilpatel.com/ubersuggest/

__________________________________________

 

 

First off, have you ever heard of the site Quora? It’s a simple question-and-answer site and it’s super popular. So popular, it’s one of the top hundred websites in the world, according to Similarweb. So how do you get that traffic that Quora gets? Well, it’s simple. They just answer questions that people are curious about. These questions are long tail keywords. In other words, they contain many keywords. Best of all, they aren’t competitive. It’s easy to rank for questions because no one is targeting them.

 

So how do you find these question-based keywords in your industry? Well, have you heard of a tool called AnswerThePublic? It’s a tool that shows you all the popular questions that people are asking. Head over to AnswerThePublic, type in the keyword related to your space, and hit Search. You’ll then get a list of all the questions that are popular within your space.

 

Now, if you want to see their search volume, you can type in any of those questions into Ubersugggest and it’ll tell you how many people search for them on a monthly basis. But before you go and write content on all those keywords, there are a few things that you need to know.

 

First,

make each question a unique page, assuming you have enough content to write about. And when I mean enough content, I’m talking about hundreds of words, ideally 300 plus, if you can do even more than that, like 400, 500 a 1,0000, even better. But don’t just add fluff.

 

Second,

you need to have an amazing answer. For example, I wouldn’t create a page answering the question of what’s two plus two, because everyone knows it’s four. And if not, they can just Google it. And it’s one word or one letter or one number more.

 

So which is just four, right? There’s not much content to create on that. But if I had a sports website, I may answer the question of what is it like to be an Olympian? And my answer would be very detailed. From what it’s like to train, to how long it takes to be an Olympian. What kind of diets do you have to be on? What is it like to win or even lose? And how do you earn money as an Olympian? Right? I don’t see Olympians getting shoe contracts like Michael Jordan. I would even break down how hard it is to be one. And the number of people that try and like the percentage that you’ll actually have to be Olympian. So that way it gives people a perspective on how hard it is.

 

Third,

you want to continually update your answers as things change. Just think of Wikipedia. It is the ninth most popular site in the world. Why? Because they keep their content updated. For reference, on most topics, there are more pieces of content than searchers.

 

For example, there are 165 searches a month for the term dog food in the United States, yet there are 2.6 billion results. Do you think all those searchers are going to go through 2.6 billion results? No, Google doesn’t even show them all because they know people don’t really go past the first page. Maybe the second page, rarely the third page, which means search engines have their pickings when it comes to determining what sites to rank. So make it easy for a search engine. Keep your content up to date because they’d rather show updated pieces of content versus ones that are years and outdated.

 

Fourth,

promote your content. You don’t have to spend additional money to do this. It’s as simple as sharing it on the social web or linking that newly created answer from some other webpage on your website that’s related to it.

 

Fifth,

you have to do this with a lot of questions. Now I know this is not what you want to hear but this is how you’re going to do well. There isn’t a specific number of questions that you need to create content around and you can’t really do it with five or even 10 questions because that won’t get you much traffic in the long run. But if you do this with a thousand questions or even a hundred, you’ll notice nice traffic gains, and the more, the better, assuming you can create amazing answers to those questions.

 

7 Important Benefits of Using WordPress To Build

7 Important Benefits of Using WordPress To Build

7 Important Benefits of Using WordPress To Build Your Website, the prospect of creating a new website on your own may be exciting intimidating, and even downright stressful after consulting with other professionals and researching on your own it quickly becomes clear that there is no lack of web creation platforms to choose from and one size does not fit.

Number one,

WordPress is completely free you heard right wordpress.org is an open source and free website building platform developed in conjunction with volunteers open source means that the code is available to the public and can be modified and shared with anyone you pay for hosting and there are optional premium themes plugins and extended features as well.

Number two,

WordPress is a content management system WordPress was created by bloggers for bloggers but the WordPress content management system or cms isn’t just for blog posts web creators can use it to create maintain and market just about any type of post or product.

Number three,

WordPress is SEO friendly free plugins like Yoast and rank math gives web creators like you the tools and guidance you need to format your website’s SEO properly and WordPress is popular in the marketing sphere this makes for a smoother workflow when outsourcing your marketing.

Number four,

you own your WordPress website owning your website may sound like a given but did you know that many platforms don’t allow you to transfer your assets and code outside their environment explained earlier WordPress is open-source for all websites and files and code belong to the site owner for you to do as you wish with them so.

if for example, you work with a developer you can also grant them access to the file eliminating web development limitations that often arise on other platforms before we move on to the next benefit go ahead and hit that like button if you’re enjoying the video so far.

Number five,

WordPress is extremely flexible WordPress gives you the ability to start small and grow over time so you can add as you go and since it’s open source there are virtually no limits to what you can develop in WordPress you can build anything from landing pages to blogs too.

comprehensive online stores page building plugins can provide even more flexibility elementor and elementor pro extend WordPress’s capabilities by giving you the power to build and style your entire website which includes designing site parts web pages posts shops and landing pages and our collection of versatile website kits give you even more customization.

Number six,

WordPress has an unsurpassed community support WordPress is well known for its established worldwide community encouraging you to interact with diverse but like-minded web creators you’ll find a range of support groups sharing information and suggestions on every imaginable topic related to WordPress you’ll also find a variety of in-person and online meetups and conferences bringing together an enthusiastic community.

Number seven,

WordPress is expandable the WordPress repository is loaded with plugins in case you’re not familiar with them plugins are essentially extensions you can add to your WordPress website for extra capabilities as mentioned before there are plugins for SEO like Yoast and rank map and page building plugins.

such as elementor there are also plugins for e-commerce added security live chat event calendars and so many more we’ve covered seven important benefits of using WordPress to create your website but we’ve only scratched the surface of the power of WordPress and what it can do for your site to learn more about WordPress check out our free course introduction to WordPress.

on the elementor academy if you’d like to streamline your WordPress web building process check out the elementor cloud website which provides hosting for our premium page builder plugin elementor pro.

Best Web Design Software for Graphic Designers

The Best Web Design Software for Graphic Designers

 

The best web design software for graphic designers is a big part of web design and it consists of creating graphics like custom logos background images featured images and more so for all of this you need graphic design tools now these tools do require some basic know-how of how to use them but luckily there are a ton of resources out there to help you get up and running quickly so let’s dive into our favorite.

one number,

one is adobe photoshop which is the industry leader when it comes to photo editing and graphic design photoshop is available for both mac and windows so you can use it even when you’re offline and I know I do it’s one of the oldest and the easiest to use graphic design software on the market due to its popularity there are actually plenty of online resources that will help you learn photoshop for free.

adobes is a bit more expensive than some of the other software on our list because it is available on a subscription basis and each paid plan comes with different apps and add-ons you can also get a creative cloud subscription that will combine other apps.

adobe xd illustrator premiere pro and more now what I really like about the adobe photoshop subscription is that it comes with tons of premium fonts and access to adobe stock photos which makes it worth this while that’s why adobe photoshop has been my go-to design software for the last decade and,

number two,

is sketch now sketch is a powerful vector design tool so it allows you to create scalable high-quality designs sketch makes it super easy to create icons and illustrations you can do prototypes or mock-ups you can do all this for your apps any website or print it comes with a fully intuitive design that’s easy to learn for beginners but it’s also with tons of learning and resources to help you quickly familiarize yourself with the software.

number three,

is affinity designer is an incredibly easy to use and powerful graphic design toolkit that is packed with all the features you would want in a graphic design tool without any of the complicated stuff it allows you to easily switch between raster and vector modes this makes it easy to design illustrations with a powerful combination of tools for photo editing? now what I like about affinity designer is it comes with very simple pricing of 49.99one-time payment unlike adobe photoshop you don’t have to pay a recurring subscription so if you’re a large company or you have multiple designers in your team you can pay for an affinity designer subscription to save cost while still getting all the features of adobe photoshop and illustrator combined there’s a slight,

learning curve because some of the features might not look the same in affinity designer when compared to sketch or photoshop but they’re all there and you just have to familiarize yourself with them to be able to take full advantage of this amazing tool.

number four,

are adobe illustrator and adobe’s version of the vector graphic design tool is popular among graphic design professionals illustrator lets you create your logos icons drawings even typography illustrations you can do this for print web videos and mobile it’s easy to use but it does come with. a slight learning curve to taking full advantage of all of the software but adobe does offer plenty of resources to help you get started you’d also be able to find a ton of free tutorials online now adobe illustrators like adobe photoshop where it is available on a monthly subscription plan which makes it a bit more expensive than the other software that we’ve talked about.

number five,

if you’re looking for free web design software this is an excellent solution this is open-source design software that is a great alternative to adobe photoshop and it allows you to easily edit images and create graphics for your website now don’t. just look at it the logo and discount the software it’s actually quite powerful despite the silly logo that is there is available for mac os windows and Linux it might not look as polished as some of the other page software it is full-featured and comes with all the powerful tools that you need to create amazing graphics and.

number six,

is Figma now this is quickly becoming a popular website building and design software among professionals it’s a web-based design tool that makes collaboration easy plus their WYSIWYG or what you see is what you get editor is great for even non-designers.

you can start with their free plan and it’ll give you access to all the features that you need plus there are dozens of Figma design kits that let you design for all types of formats including websites mobile apps and moreover the last several years many of the professional designers have started to switch from sketch and adobe to Figma. now that you know our top picks for the best web design software for graphic designers if you’re looking to build ae-commerce store then watch this video next site and I cover the best web design software for an e-commerce store and I’ll see you over there.

How I Grew My SEO Traffic by 300%

How I grew my SEO traffic by 300% through translations and patience. Can you guess how much of my traffic comes from the United States? Well, it’s a whopping 14.53%. Whopping, you’re like, “That’s not that much.” 

 

There are countless examples of successful companies that have come out of regions outside of the United States.

 

So fast that we’re the sixth fastest growing ad agency in the world according to “Ad Week.” So how do we grow our traffic so fast through SEO? Well, let me break it down as well as how you can do it too.

 

First,

off use hreflang. See, hreflang is a way in your code to tell search engines that certain pages of your website are for 9k specific languages and countries. That way search engines know what pages to show up for specific users. Without that, you may have people going to the wrong section of your site.

 

Second,

I want you to pick regions that you want to expand to fast. We base our expansions based on Google ad spend in different countries, and the countries with the most ad spend are typically the regions we want to be because we’re a marketing agency. If people are spending money on Google and Facebook it usually means they have money to spend at NP Digital. You also may look at things like population or GDP.

 

Once you have the regions that you want to target, you then want to go to Google translate and type in some of the most popular keywords that you want to target in your primary language. You will then want to head to Ubersuggest and type in these newly translated keywords within Ubersuggest. But don’t forget to select the correct language and country in Ubersuggest before you click that search button. You’ll then get a laundry list of keywords that you can potentially target like this.

 

Third,

you want to start creating content around these keywords, and don’t worry if you don’t speak the language that you’re trying to translate your content into, all you have to do is to go to sites like Upwork where you can hire writers that speak your language as well as many other languages that you’re going after. And when they write content, it’s really important that you provide them with a keyword list. Don’t force them to use all of them because if it doesn’t sound natural, the content’s not going to do well. It just needs to be naturally integrated.

 

Fourth,

post the content on your site. And again, don’t forget to put the hreflang code within your head file. That way search engine browsers know what page is for what people. And once the content is up, it’s not enough. You have to promote it. So take the same person that you hired on Upwork and have them do outreach for links within that country.

 

So you would take a few of your competitors within those regions. If you aren’t sure who they are, just search for the translated versions of those keywords on Google and it’ll show you sites in those regions. If you put those URLs into the backlink report in Ubersuggest, it’ll show you all the people who link to them. And then from there, you’ll want to send emails explaining to them why your content’s better, why it adds more value, and why they should link to it.

 

And last but not least,

I want you to promote the content via pay ads. Run a bit of Facebook ads, LinkedIn ads, or even Google ads. A hundred dollars goes a long way and it’ll bring you more awareness within those regions. You combine all of that and now your traffic will grow drastically within those regions.

The Perfect SEO Setup for WordPress 8 Plugins

The Perfect SEO Setup for Wordpress 8 Plugins

-The Perfect SEO Setup for WordPress 8 Plugins,  WordPress made it easy for anyone to create a website. It’s easy to use, it’s fast, and it doesn’t require a lot of technical knowledge. Heck, even someone like me who’s not a developer can do things like SEO and modify WordPress with a breeze.

Hey everyone, I’m Pak Blogger and today I’m gonna cover the perfect SEO setup for WordPress, eight plugins to skyrocket your ratings and traffic. The question is, do you have a WordPress-based website? I’m curious, let me know what platform you’re using.

Are you using WordPress, are you using Wix, let me know. Some of the most important factors that Google looks into in order to rank your site are the following, user experience, on-page SEO, site speed,mobile-friendliness, internal link structure, and structured markups, all these things impact your ranking, and there are hundreds of other factors.

There are over 200 factors that Google includes in their algorithm, and today I’m gonna share with you plugins that’ll help you do all of these things, plus more, in a really easy and controlled way.

Plugin number one,

W3 Total Cache. Look, load time is super important, especially because people are using mobile devices now. Yes, there’s 4G, there’s 5G, you know, LTE, whatever you wind up calling it, but the problem with mobile devices is you’re in a place that doesn’t have the best reception I don’t care if you have a 5G phone, you’re not gonna load websites really fast. The W3 Total Cache plugin ensures that your site will load as fast as you possibly can. It’ll improve load times, it’ll help you connect with CDNs, and it makes better use of your server resources that way your server doesn’t have to continue to push the same content over and over again.

Instead, it caches it so it can deliver it to the user as quickly as possible, and if you have a really good hosting provider they have caching built in, but most of the hosting providers that I’ve seen don’t have caching built in, hence I’m wrecking, recommending the W3 Total Cache plugin.

Another plugin,

that you need to check out is the Smush Image Compression plugin. If you’re creating blog content, and hey, you’re on a WordPress blog, or WordPress as a CMS, there’s a good chance you at least have a blog article or two, and in that blog article what do you think you’re including? Images, if you’re not you should change that and go add images right away.

The Smush Image Compression plugin, what this does is ensures that your images still look really good and quality, so that way when someone looks at them they don’t look all pixelated and fuzzy, they still look really sharp, but this decreases the size of the image in which I’m talking about the server size, right, that hard drive space that it’s taking up, so when people ping your site it loads much faster.

The third plugin,

The plugin that you have to use is a Yoast SEO plugin.

It does everything from on-page optimization to controlling your meta tags, and your title tags. It even analyzes your content, telling you if you’re doing a good job or a bad job. creates sitemaps for you and helps with structure and markup. pretty much what most things that you need if you want to ensure that your WordPress blog is SEO-friendly.

Now look, WordPress out of the box is pretty SEO-friendly, but this plugin puts those last, final touches that are really important. Most people think like, “Oh yeah.”If I do most of the things, that’s fine. No, that used to work five, or six years ago, but SEO has changed.

Now Google wants you to do every little thing right, and when you combine them all that’s when you see the climb in ranking, the extra search traffic, and this plugin will really help you get there.

The fourth plugin,

The fourth plugin is Sucuri. If your website gets hacked, your rankings and traffic will tank, and when it tanks and you fix it it’s hard to recover. Sucuri helps you and helps prevent you from getting hacked. Now, it’s not gonna be perfect, but it’s better than nothing. The last thing you want to do is get your site hacked and lose all your traffic. I’ve seen this time and time again, someone gets hacked and they figure it out after a week or two, their rankings tank, they fixed it, and they don’t recover in 30 days. Eventually, they recover, sometimes it takes two months, sometimes three months, if they’re lucky it happens quickly. And they’re like, “Hey, my business is in the shitter.”I’m losing a lot of money all” because of this one silly thing.”Make sure you don’t get hacked.

The fifth plugin,

AMP for WordPress.This helps with mobile users. Look, if you want to rank really high you want to get in on Google News, you want to make sure that your site has the AMP framework. In other words, your tech space articles load really fast, Google just posts it on their end, they’re leveraging their own framework, and I found that yeah, in the United States by leveraging the AMP framework I didn’t really get much more mobile traffic, but other countries where mobile devices and infrastructure isn’t as good, such as Brazil, I saw a huge increase in mobile traffic by just leveraging this plugin.

The sixth plugin,

The sixth plugin for you is a3 Lazy Load. When you use images on your site, even when you compress them, it still takes time for that webpage to load. You want to make it where those images load as people scroll, that way you’re not just loading up all these images on a page and it takes forever for that webpage to load when people haven’t even started reading the content and scrolling. That’s why I like Lazy Load. If you’re on the neilpatel.com site you’ll notice that as you read my blog posts images load as you scroll. This creates a better experience for you as a user, and search engines prefer this as well.

The seventh plugin,

All In One Schema Rich Snippets. If you want to improve your search visibility by sharing rich snippets between the page title, you gotta use this plugin. It’s great, it’s simple to use, and it is one of the best things that I’ve done out there.

Now, with schema markup what you’ll find is some people are like, “Yeah, we’re gonna use”all this schema markup and use all these tags” even though our site isn’t relevant” to the specific schema markups.”You don’t want to do that. For example, I wouldn’t be using stuff on Neil Patel. com, a schema markup that’s relevant for restaurants when I have nothing related to restaurants on my site. That’ll irritate Google and it’ll hurt you in the long run, so when you’re using this be nice and kind. Don’t try to abuse schema markup.

The eighth plugin,

 

Really Simple SSL.90% of websites that rank at the top have SSL installed. It’s pretty much become a prerequisite if you want to rank well, so use the SSL. Now, it doesn’t have to be through this plugin.

Maybe your host provides it, maybe your domain provider provides it, whatever it may be you want a secure site, and what you’ll find is some browsers even notify users,

saying “Hey, this site isn’t secure,” and that’ll cause people to bounce back, get away from your site, and over time that could decrease your rankings. You want to make sure you have SSL, it’s that important. So, use these eight plugins, you’ll find that your rankings will start going up over time, especially if you haven’t used any of them, but when you start combining all of them it does help quite a bit. If you have any questions leave a comment below. Let me know what your question is about WordPress or these plugins and I’ll answer it.

5 Underrated SEO Lessons

5 Underrated SEO lessons. I’ve been doing SEO for a long time.

Lesson number one,

updating content frequently is better than building more links. I know you need links to rank. So if you have no links, go out there and build some.

 

We found that if you build fewer links but you update your content more frequently, you do way better when it comes to an SEO perspective. And when I mean updating, I’m not talking about a word or two or an image or here and there, I’m talking about adjusting that page to be the best for your users and whatever that takes, better than your competition in other words. So spend more time updating the building links especially if you’re an established website. If you’re a new website, there won’t be much content on your website, you probably don’t have many links, focus on building more links.

 

Lesson number two,

shortcuts just aren’t worth it. See, the sites that rank at the top, in the long run, are the ones that provide the most value, not the ones that cheat their way up to the top. Now I’ve learned a lot from this mistake and others but I had a shortcut mentality when I was young, and if I had to go back in time, I would stop taking shortcuts and I would do what’s best for users, which would’ve been what’s best for my career.

 

Lesson three,

it’s easier for brands to rank. One of the things that have taught me is brand queries go a long way in Google’s eyes and in their along. The more people search for your brand, and assuming a high percentage of them click on your result, it tells Google that you have a good, strong brand. And, if your brand is more popular than your competition, it tells Google that people prefer you over the competition. And as your brand queries keep going up, what you’ll find is, that your rankings also go up.

 

Once I learned that I focused more on building a brand. It takes over five years to build a brand, so you need to be patient, but it helps a lot with SEO.

 

Lesson four,

the quickest way to grow your SEO traffic is by going global. A Google employee once told me that the majority of searches on Google aren’t in English. That’s obvious, right? And it was to me at the time, I’m like, “Yeah, the majority of the world doesn’t speak English, what’s new with this.” But what she told me next wasn’t as obvious. She’s like, “Yes, Neil, they don’t speak English, the majority of searches aren’t in English, but Google doesn’t have enough webpages and all these other languages for most topics.” Once that clicked, I was like, “Oh wait, I need to transcribe my content into multiple languages.” So I started doing that and I didn’t say translating, I said transcribe.

 

The reason why is you have to adapt it to the local languages. Now, the United States only makes up 25% or less of my traffic due to international expansion. You should go global if you want more SEO traffic.

 

Lesson five,

don’t purely rely on SEO. I used to believe that SEO was the best marketing channel. And because of that, I focused purely on SEO at the beginning. Funny enough, I still prefer SEO over other channels but I don’t think it is the best marketing channel, I don’t think any marketing channel is the best.

 

I now take a different viewpoint. All marketing channels are great as long as you can make them work for you and drive your traffic, brand awareness, leads, and even sales. So I don’t focus on SEO, but I also don’t purely focus on SEO. I focus on all marketing channels as well as new ones that come up as long as I can make them work. And if any of them get crushed by platforms making an algorithm update, I don’t have to worry because my traffic sources are diversified.