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My favorite seven SEO strategies

My favorite seven SEO strategies

My favorite seven SEO strategies. I’ve been in the SEO game for a while and I’ve seen many trends come and go. But one thing stays the same, people love using search engines to figure things out, and that’s not changing any time soon. In fact, 68% of online experiences begin with a search engine. And, of those searches, 91% of them happen on, no other than, Google. And businesses are going to keep on investing in it because it works.61% of B2B marketers said that SEO and organic traffic strategies create more leads than any other marketing tactic. Do you want to know how I stay on top of the SEO game? Again, I’ve been in this space for a while and I have a few strategies that I love returning to over and over and over again because they work. So let’s dive right into them.

Strategy one,

choose relevant keywords. Find the right mix of short and long-tail keywords and use tools like Ubersuggest to generate cure suggestions and content ideas. So here’s what you want to do. You want to go to ubersuggest.com, and type in any keyword, these are keywords related to your industry. So for example, I’m in the marketing world, right? I have an ad agency called NP Digital where we help companies like yours grow their traffic through digital marketing. So I may type in keywords like digital marketing or performance marketing. And what Ubersuggest will do is it’ll show me all the keywords that are relevant to my space. In many cases, you will see up to a million other keywords. So these are all the different keywords related to the one you just typed in. Some of them are questions, some of them are prepositions, and some are just long-tail variations. It’ll tell you how competitive they are, how easier they’re to rank for, and how much traffic you potentially get if you rank at the top. So these will give you ideas of what keywords you should go after. And what I love about Ubersuggest is it tells you what keywords you have the potential to rank for. So when you put in your domain, it’ll tell you what keywords you have a shot at ranking for on page one. Because if you’re going after terms like credit cards or auto insurance from day one, you’re going to have a hard chance of ranking on the top of page one.

Strategy two,

optimize for voice search.58% of consumers use voice search to find information about a local business online. Voice search is booming. It’s a multi-billion dollar industry, and it’s growing super fast. Have you ever tried purchasing something on Alexa? Well, if you haven’t, you should try and do so. According to Comscore, more than 50% of people in the United States have tried out voice search. That’s a huge number. So what you want to do is make sure you go out there and optimize your site for voice search. A lot of the things that people are asking, let’s say Alexa or Google or their Siri, they’re asking questions. So what I want you to do is go to answer the public.com, type in keywords related to your space, similar to what you did in strategy one with Ubersuggest, and it’ll give you all the long-term questions people are asking for. Now, if you go and create questions related to your space, you don’t want to do it about being an Olympian unless you’re in the athletic space. But if you do it for your space and answer the public will tell you all these terms and create a page of content, each of them, and be super thorough. You’ll find that you’ll get more voice traffic searches over time.

 

Strategy three,

make your website mobile friendly. Mobile accounts for 58% of searches on Google. But here’s the thing, if your website loads slowly on mobile devices, no one’s going to want to really visit it. If your website doesn’t look really good on a device like this, no one’s going to want to really look at it. Again, you got to optimize your site for mobile. That means you got to do a responsive design. That means you got to optimize your site to load fast. Ubersuggest, if you go back to it, put it in your URL in the site auto report, it’ll tell you what you need to fix to make sure that your website loads fast. In addition to that, if you ensure that your website is also on a CDN, it’ll help your website load faster as well. Because a CDN is a content delivery network. It puts your website on servers all over the world. So that way, even though my website is hosted in Austin, Texas if someone in India visits my website, the CDN shows them the website from a server in India. If someone from the UK visits my website, the CDN shows them my website from a server in the UK. That way they don’t have to travel all the way to Austin, Texas, or their connection more so, to pull up my website which ensures that your website loads faster. And that’s super important, especially on mobile devices because even if someone’s on 5G or LTE or whatever these latest internet connections are called, it doesn’t mean that they’re in a spot that actually has that kind of reception. So you want to make sure that your website is very compatible with mobile devices and uses a CDN.

Strategy four,

optimize your title tags. Title tags between 15 and 40 characters have an 8.6% higher clickthrough rate than lengthier ones. In addition to that, if the keyword that someone is searching for is not in your title tag, you’re less likely to get those clicks as well. Titles that evoke curiosity also generate more clicks. An example of this is the five benefits of green tea. Number three will shock you. Whoa, what’s number three? It’s going to shock me? That’s an example of evoking curiosity, and that will help you get more clicks.

Strategy five,

improve site speed. Nearly 70% of consumers said that page speed impacts their willingness to buy from an online retailer. Google also looks at page speed as a metric to determine how high you should rank. We also already talked about CDNs.We already talked about putting your site in the Ubersuggest app. And when you put it in, if you look at the site audit report, it’ll tell you everything that you need to fix to make sure that your website loads fast. But also make sure that your code is clean, you’re on a CDN, and you got a fast server. All those things will ensure that you can also rank higher.

 

Strategy six,

prioritize backlinks.53% of SEO experts believe that backlink links will one day be as important as search. It’s one of the biggest factors when it comes to Google’s algorithm. Look, if other people don’t link to you, you’re not going to do as well. Now, what I want you to do is go to neilpatel.com/backlinks and then put in your URL. You’ll then be taken to the Ubersuggest app but within the link reports. There’s a Backlink Opportunities report, click on it. I want you, it already has your URL, I want you to also add your three main competitors. It’ll then show you all the people that link to multiple competitors, but not you. See, here’s the thing. If someone’s willing to link to not just one, but two, but three of your competitors, there’s a good chance that they’re not really loyal to just one of your competitors. They don’t care, they’re just linking to whoever has great content. I want you to reach out to those sites. If someone’s linking to multiple competitors and you reach out to them and tell ’em how you have better content, better designs, better product, better service, whatever it may be, there’s a really high chance that they’ll link to you because they already linked to multiple people within your space.

 

strategy seven,

perform audits. Check for manual actions, organic traffic numbers, HTTPS-related issues, index issues, and more. You can do this within Google Search Console and you should also go to neilpatel.com/seo-analyzer,type in your URL, and it’ll run a report on your whole site to tell you what you need to fix in order of what’s the easiest to fix and what will also provide the biggest liftin your rankings. If you do that, you’ll start ranking higher.

5 Most Powerful Content Creation Strategy

5 Most Powerful Content Creation Strategy

5 most powerful content creation strategies you’re not using. In 1996, bill Gates wrote an essay called Content is King, and he said, content is where I expect much of the real money will be made on the internet. Nearly three decades later and he could not have been more spot on.

According to HubSpot, 40% of marketers say content marketing is a central part of their marketing strategy.81% say their company views content as a business strategy. Simply put, if you’re not writing, posting, promoting, or sharing valuable content, you’re actively putting your business at a disadvantage compared to your competition.

But here’s the thing. While businesses and a ton of businesses acknowledge that content creation is important, it is also one of the areas they struggle with the most. A massive 45% of marketing professionals say that they struggle to create content that actually resonates with their audience. What should you do to take your content to the next level and resonate with your audience?

What you need to do is you need to embrace the hedgehog. Let me explain. The hedgehog marketing concept is based on an old parable about a hedgehog and a fox. The fox knows a ton and is always trying to find new ways to help the hedgehog. But the hedgehog stays focused on one thing. Putting it in marketing terms, focus on what you know.

 

Does your website get a million visitors every month? Probably not. So don’t focus on trying to make that happen. You are much better off focusing on trying to meaningfully reach a hundred people than you are trying to barely get through to a thousand. So what does this look like? Here’s how you can implant the hedgehog strategy.

Step one,

create a detailed buyer persona. You’re probably wondering why. Well, using marketing personas makes websites two to five times more effective and easier to target the right users that they’re looking for. And when you think about marketing personas, if you just Google marketing personas templates you’ll find a lot of templates out there that you can use to just create this and they’re free and you’ll see ’em all within Google Images.

Step two,

segment your audience. A survey from Milton found that segmented campaigns had open rates 14% higher than non-segmented ones. So for example, I send out different emails to people who are already buyers. If someone purchased from you once, there’s a good chance you can get ’em as a repeat customer. So the emails you would send to them are different than the people that come to your website the first time, opt into the email list, have never heard from you before, and have never bought anything. The same goes for people who have partly completed their checkout but they haven’t fully completed it. You would actually send them different email campaigns than people who have completed a checkout or have not even started. For example, if someone partly completed a checkout, I may send them coupon codes or testimonials or thought leadership or even case studies on how people using that product or service has really helped ’em in their life.

Step three,

focus on becoming a thought leader. When done correctly thought leadership is a powerful tool in your arsenal. According to a LinkedIn study, 71% of professionals say that less than half of thought leadership content provided valuable insights.65% of respondents said that a piece of thought leadership content changed their perception of a company for the better. While 64% said that they thought that thought leadership is more of a trustworthy source than marketing materials. Focus on what you know and make it great. In essence, follow EAT.Google talks about EAT, which stands for expertise, authority, and trust. They want to rank websites higher that are from people who are authorities within that subject. They don’t want you to create a website that discusses all of everything, kind of like Wikipedia or the New York Times because they already have enough websites like that.

 

Step four,

make your content more valuable and shareable. Delivering exceptional content to a hungry audience only helps them with their needs, and encourages them to share it with others.95.9% of bloggers promote their blogs on social and 69% of bloggers say that they use social share buttons. I use social share buttons, promote my blog posts on social media, literally the majority of the channels, and I send out email blasts every time I do a blog post and push notifications.

Step five,

find your engine. What part of your product offering is most attractive to your audience? Stop focusing on supplementary products. This doesn’t mean putting all your eggs in one basket, but it does mean that you need to pay more attention to what’s actually driving the revenue for your brand, otherwise known as your revenue engine. Look, you can sort of be okay at a lot of things, or you can put your energy into one thing that truly makes a difference. Find your most profitable, well-developed, and researched product or service, or idea and build on that. Sure, you can have upsells and down sells with other products and service that is ancillary, but you need a focus on what you’re the best at. That’s how you stand out.

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Biggest Advertising Mistake

My Biggest Advertising Mistake

 

siggest advertising mistake and what I learned. It was all about my website’s messaging, and that mistake was so big that one of my best-ever business ideas almost ended up collapsing entirely. Here’s what happened.

I started a website called Kissmetrics in 2008, and it was an analytics business. It was an awesome website centered around helping users gain access to essential and actionable metrics surrounding user behavior. But the value prop was never clear. I spent years tinkering with that headline but had no success to show for it.

started going shorter with my headlines, working harder to find a way to make my main value properly stand out. I started using social proof and offering free trials to boost credibility. And guess what? I got almost an instantaneous 40% bump in conversions. And that means for three years I was losing out on 40% of my conversions.

Lesson number one,

What I learned, lesson number one, your value prop is everything. According to Peep Laja, the number one issue impacting a website’s growth is a failing value prop. Unclear, weak, and not reflective of what an audience wants. And if you’re not sure how to create an amazing value prop, what I recommend that you do is survey our audience. Use tools like SurveyMonkey or Crazy Egg or Hot Jarto to figure out what issues people have. Use a lot of those keywords within your messaging and give them a solution to their problem. Because if you’re using the keywords that they’re using you’re much more likely to resonate with them and drive more conversions.

Lesson two,

social proof is essential. According to Finances Online, 93% of potential buyers read reviews first before deciding to make a purchase. Now here’s the thing, if you don’t believe this, just look at how you purchase on Amazon. Whenever you look at a product or service, what are you looking at? You’re looking at the star ratings. If something has a thousand sales but only has two out of five stars are you going to purchase it? Probably not.

What you’re looking for are those products that have a four, four, and a half, if not a five-star rating on average. Five is a little bit hard. And then you’re looking at the reviews and see what people have to say that is both positive and negative to figure out if that purchase is right for you. So you really want to think about social proof and showing a lot of reviews out there.

Lesson three,

offers free trials. Slack converted 30% of their freemium users. Some companies with an opt-out free trial have even hit closer to 60%. Look, people don’t want to commit without trying stuff. Back in the day when I created a business, my first business, things were much more expensive to create versus now, right? With cloud computing and the way technology has shaped businesses, it’s a lot more affordable to just give people your product or service and let ’em try out a little sample before they have to buy. It’s a great way to build trust and boost conversions.

Lesson four,

build trust with your audience. This ties back into your value prop being clear, but your messaging has to be absolutely spot on.46% of consumers say that they would pay more to purchase from brands they trust. If someone doesn’t trust your brand, why would they purchase from you? You’re more likely to purchase from a trustworthy brand because you know you’re not going to get ripped off and you’re going to get what you pay for. Remember, time is money. People don’t like making mistakes ’cause that costs them time.

Lesson five,

understand that attention spans are short. I wanted my audience to get to know how great Kissmetrics was, but I didn’t understand that 80%of readers will never make it past the headline. Make your point and make it early. If you don’t, you’re going to end up losing a lot of people. And as I mentioned, your headline should solve people’s problems. If they can’t figure out what problem you’re solving through your headline, you’ve lost ’em. Even if they read further, chances are they’re not going to convert.

YouTube Partner Program Monetizing Creators

YouTube Partner Program Contract Terms for all Monetizing Creators

YouTube Partner Program Contract Terms for all Monetizing Creators. Starting today, we’re rolling out new contract terms for all creators in the YouTube Partner Program. We recently announced a number of changes that give creators more ways to join YPP and earn money.

To make these changes possible, we’ve updated our YouTube Partner Program terms and all partners need to accept these new terms to remain in the Program. We’ll walk through what these new terms are, and what actions you need to take when.

First, what are the new YouTube Partner Program terms? We’re introducing a new modular structure that allows for more flexibility to create and earn across different formats. All YPP creators will need to accept the Base Terms which are the foundational YouTube Partner Program terms that include things like how we pay you. These specific terms are required for any creator who wants to be in the YouTube Partner Program. To start earning, creators will also need to accept the terms for specific monetization modules.

These include:

The Watch Page Monetization Module lets you earn money from ads served on your long-form videos and YouTube Premium; the Shorts Monetization Module lets you earn money from ads that play between Shortsin the Shorts Feed and YouTube Premium; and the Commerce Product Addendum which is for Fan Funding features like channel memberships and Supers.

Note that if you’ve accepted these specific terms in the past you won’t need to re-accept them. Creators can decide to accept all or some of these modules but we encourage you to accept all of them to reach your full earning potential. Note that even if you’re an existing YPP creator earning money through ads on your long-form videos you’ll still need to accept the Watch Page Module to keep earning this way.

Next, what actions do creators need to take? All monetizing creators will have six months to review and accept these new terms. If you don’t accept at least the Base Terms by July 10, 2023your channel will be removed from the YouTube Partner Program and you’ll need to requalify and reapply to join again.

We also encourage creators to accept these new terms sooner rather than later so you can start earning from your Shorts as soon as possible. When Shorts ads revenue sharing starts on February 1it will replace the Shorts Fund.
To be eligible, creators will need to accept the Base Terms and Shorts Monetization Module by February 1. If you accept after February 1, Shorts ads revenue sharing will begin on the date you accept.

These terms will become available for creators in the YouTube Partner Program over the coming days, and we’ll notify you when you can review and accept them in YouTube Studio. Remember some important dates.  you accept the Base Terms and Shorts Monetization Module right away you’ll be eligible to earn ads revenue sharing on your Shorts beginning February 1. if terms aren’t accepted before July 10, your channel will be removed from YPP.

For more details on all of these changes, check out the links in the description. Thanks for watching.

Why Your Blog Strategy Isn’t Driving Traffic

Why Your Blog Strategy Isn’t Driving Traffic

Why your blog post strategy isn’t driving traffic. Did you know that according to HubSpot, “Markers that prioritize blogging are 13X more likely to see a positive return on their investment?”But here’s the thing. We all know that blogging is important, but so few blogs actually drive traffic.

let alone lead to conversions. Why? There are tons of reasons, but it can be especially frustrating if you follow Google’s exact device, right? Thoughtful, well-researched informative content that your audience actually wants, and you’re still not seeing any of the kind of results that you’re really looking for, even though you follow those rules. Here are some of the reasons why your block might not be generating enough traffic.

Reason one,

You’re not incorporating images into your content. According to Jeff Bullas, “Articles with images get 95% more total views than articles without images. And if you want to take it one step further, consider using infographics as well. Infographics tell a whole story. It makes a lot of you know, the rich data type of content, easy to understand and digest in a visual format. And you can do this through tools like, Canva Canva is free, and you can create infographics through it or you can just pay someone that you find, let’s say designer on Dribble or Upwork. And if you want to go even another step further, consider embedding videos as well cuz if a picture says a thousand words, a video, they say 10,000 words. At least, that’s why I believe because a video is much more impactful than an image.

Reason two,

You’re not linking correctly. Long-form content gets an average of 77% more links than short articles. But here’s the thing. The way Google crawls your website is by links. When other people link to you, they bind your website, and they start indexing. The more links you have, the more valuable your site is, but your links internally within your website are how Google also crawls your whole website, and figures out what articles are related to each other and which ones, should they rank higher.

So if I have an article on let’s say, digital marketing and I’m talking about different strategies in digital marketing, such as social media marketing or SEO or paid advertising on Facebook, I would link to the respected article. So for example, when I talk about social media marketing, I may link to an article on the beginner’s guide to social media marketing. When I’m talking about SEO within that digital marketing article, I may link to let’s say, a guide on how to get started with SEO, and so forth and so on. That will help your overall site get more traffic and rank higher in Google.

Reason three,

You’re not leveraging topic clusters. A former product marketer at Buffer offered Lua to build topic clusters around Instagram and marketing by interlinking articles related to the same topic. And in six months, weekly organic traffic went up by 48%.From 27,000 visitors to 40,000. That’s a massive increase. So consider doing clusters. You can also see this on Moz. They talk about the beginner’s guide to SEO, and they’ll have all these articles that they’ll link to that are more detailed when it comes to SEO.

Reason four,

Your meta descriptions aren’t optimized. Title tags between 15 and 40 characters have an 8.6% higher click-through rate than lengthier ones. So make sure your title tags are short and to the point. Also, consider leveraging emotions within your title tags or even evoking curiosity. So for example evoking curiosity is the seven benefits of green tea. Number five will shock you. Whoa, what’s number five? It’s going to shock me. That’s an example of evoking curiosity, and emotions if your titles or descriptions make people feel happy or sad, or loved, those are all ways to get more clicks.

Reason five,

you’re not promoting nearly enough on social. Think your blog strategy starts and ends with your actual blog? Think again.73% of marketers believe that social media has been very effective for their business, and it’s one of the best ways to promote your blog.

Seven social media metrics you need to track

Seven social media metrics you need to track

Seven social media metrics you need to track. You might be on every single meaningful social media site out there but all your effort isn’t really worth anything unless you’re following what’s driving your results and what’s not. Trust me, there has been plenty of times I posted something out there and I thought that was great. Well, I gained no traction. Sure, I may have gotten some likes or impressions but those things really didn’t help my business grow.

So, what do I do after a post like that? I go to the numbers and not the big ones like, hey there are 4.5 billion users on social media according to a status that’s an obvious one and that doesn’t really help movYou might be the needle. When I’m talking about when say numbers I’m talking about the metrics, the essential ones that you know you need to track and you need to optimize to maximize your return on social media spend or just your time on social media.

Metric number one

is reached. This is an easy one. Reach is the number of people who see your content. It’s always important to ask yourself two main questions with this one, whether or not you’re reaching enough people. If you’re reaching enough people why aren’t they converting? Nearly 75% of the world’s population over the age of 13 uses social media. So, your audience is out there. Pay attention to an important subset of your reach. What percentage is made up of followers versus non-followers? What percentage is made up of followers within your ideal regions and age range that you’re targeting that’s the right fit to buy your product or service? If you’re targeting the wrong type of people you may want to adjust your content, look to see what some of your competitors do so that way you can target the right people and generate more sales.

Metric two,

impressions. Meta saw impressions grow 10% in 2021. Yes, if they’re seeing impressions grow in 2022 and 2023, and over time, numbers change. But when you think about this, if these social networks are seeing their percentages grow, your percentages should also grow. But on the flip side, if their percentages are decreasing and yours are decreasing, you’re like, wait, I’m not getting as many impressions. What am I doing wrong? Well, let’s say a social platform’s, you know, impressions decrease by 20%, but your impressions maintain flat. That means you’re doing something right. If they’re actually gaining users, you would be doing better, but that’s why tracking impressions are super important.

Metric three,

is the engagement rate. Facebook engagement rate benchmark is 0.06%. Instagram engagement rate benchmark is 0.68%. That just gives you an idea, you want to be doing better than your competition. Forget these bench, you know, mark stats, instead, the easiest way to figure out how you’re doing on all the social networks is to go look at your competition, see their engagement rate with how many likes and comments they’re getting per post based on how many followers they have. So if they get a thousand likes when they have a hundred thousand thousand followers, that’s a 1% engagement rate. If you’re doing better than your competition, you’re doing good.

Metric four,

amplification rate.The ratio of shares per post to the overall number of followers. Coined by Avinash Kaushik, the author, and digital marketer at Google, amplification is the rate at which your followers take your content and share it through their network. So, you want to really look at this because you can see what kind of content is helping you and which content isn’t really getting you the amplification that you’re looking for. You want to create more of the content that is getting you the amplification and less of the content that isn’t getting you much of it.

Metric five,

virality rate.Similar to amplification that it measures how much your content is shared, but the virality rate calculates share as a percentage of the impressions rather than as an impression of followers.

 

Metric six,

audience growth rate. How many new followers are you getting on social media over a certain period of time as a percentage of your total audience? Here’s a tip for you. If you want to grow your audience fast, get on TikTok.It’s the fastest-growing social network with 105% user growth in the US over the last couple of years.

Metric seven,

social referrals. According to HubSpot, consumers are 71% more likely to make a purchase based on social referrals. Now, social referrals are huge because it’s other people vouching for you saying your product or your service is good. Think of it as a version of a review or a rating on Amazon. That’s the same concept with let’s say, social referrals.

Read More: how to run TikTok ads in 2022

Now, a bonus metric for you, and this is the most important one which is why I really want to save it for last and this would technically be number eight, which is ROI. What is your ROI on social media? What posts are getting you the most return versus which posts are generating very little to nothing? And you can track this in Google Analytics. You can set up goals and conversion tracking.

Also, when someone completes a lead form or a purchase or buys a service from your signs you can also survey them and ask them how they find you and where they signed up from. This will give you an idea of what channels are giving you your biggest ROI. And if they said, hey, social media, well what posts on social media made you find me? They may remember, or they may not. But it all helps out, especially when you combine that with Google Analytics goal tracking.

Top 10 SEO Tips For 2023

Top 10 SEO Tips For 2023

SEO is an important part of the marketing strategy in case your website doesn’t appear on the first page of the search engine then you need to work on it to solve all your SEO-related problems. today we will discuss the top 10 tips that every marketer needs to know so let’s get started and see the first step.

The first step

is voice search now voice search will impact search queries in 2021 according to dialogtech.com in the United States of America 55 percent of households will have their own smart speaker by 2022. well, that’s a lot so if you’re planning.
to optimize your voice search consider choosing wise keywords to find out longer phrases that Searchersuse in daily life conversation voice search is a more suitable way for searching long and more natural sounding phrases creating detailed and relevant answers are essential when optimizing for voice search so always remember to create Persona-based content next create web pages that can answer FAQ use because.

when Searchers ask a question they begin their question with words like who when whom what however there are many reasons for using voice search such as dictating text messages looking for a video on YouTube calling a person from your contact list asking fordirectionsEtcaccording to Forbes voice search drastically.

improves your user experience due to its extensive use search engines such as Google are focusing on voice search optimizationGoogle’s voice search shows websites on top that load quickly, in that case, you must always ensure that your website has a responsive design its images are optimized. the files are compressed implementation of website caching is done properly to improve page speed finally, the last important Point is that your server’s response time is reduced.

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Tip number three

is Google’s eight principles Google has confirmed that content quality is an essential factor for ranking on search engine result pages but what does quality mean to Google well content that fulfills the Google eat principle will rank higher each stands for expertise authoritativeness and trustworthiness. these elements will determine if a webpage has valuable quality content Google uses a combination of algorithms to deliver the best results for users Google Panda is one of the famous algorithms of Google which emphasizes providing high-quality content it removes web pages from the index.

Low-quality duplicate content not just that there is one more algorithm called rank brain ranked brain is a processing algorithm that uses machine learning to interpret search queries that users search on Google where the searched query may not have the right keywords that were searched, for example when you’re searching for chocolate cake recipes you will also get results for chocolate truffle cake recipes on the search engine results page Google Panda and rank brain send Bots to crawl each and every website and as a result show high-quality content on the top of the search engine results page.

Tip number four

featured snippet these results are featured on the top part of the page Google programmatically chooses the best answer from the third-party website and displays it on the featured snippethere’s what a featured snippet looks like according to ahrefs for a specific search query almost 99 of web pages shown in the featured snippet already rank on SERP’s first page some of the ways to optimize featured Snippets are organize your content in a structured way make sure one article answers many similar questions use eye-catching images.

the last point is to create answers with tables to drive clicks and write dedicated headings to answer featured Snippets like is red meat healthy suppose you want to create snippets that plan on creating question-based questions along with the relevant keywords for ideas you can also look at the Google search function that is usually written in the blue color and it reads out as people also ask so.

 

The fifth tip

is image optimization according to Semrush image optimization will play a prominent role in search in case the images on your website aren’t optimized make sure to take care of them right now remember to use high-quality images and relevant images and use suitable labels for your image file include images in your sitemap as it becomes easier for the Bots to crawl and finally uses alt tags as crawlers use it to classify the images alt text is displayed on the web page when an image fails to load on a users screen it is also utilized by Google to drive meaning from images well-optimized image can improve your page ranking and increase the engagement on it image optimization can help your web page show up in the image carousels on search engines?

The six tips

we have semantically related keywords semantic search will become an important factor for ranking in the future semantic keywords are linked to the primary keywords that drive relevant traffic on search engine result pages simple way to look for LSI keywords is on Google SERP semantic search can be performed wisely by writing content that targets the question that your target audience is looking for remembering to optimize content for topic clusters instead of focusing solely on keywords and finally use structured data and pick your semantic keywords this can also be done with the help of a comprehensive keyword tool it finds out semantically related keywords next comes.

 

tip number seven

building quality links to your website are important if you are aiming to manage a successful and long-term SEO strategy building quality links cannot be ignored in 2016 Google declared that building quality links is.
one of their top three ranking signals always opts for quality over quantity as building quality links to your content can give your product and category pages a boost in perps let me share a few effective strategies that will increase the number of links pointing to your website dramatically.
the first one earns backlinks from relevant and authoritative web pages next promote your content regularly on social media opt for guest blogging and influencer marketing next take advantage of social media platforms like Facebook TwitterInstagramand start your own page then participate in forums to engage with your target audience.
start your blog and attract your target audience with your valuable content finally get listed in the high-quality link directories this will help you build links from authoritative websites.

The number eight

is local search listings local SEO is the practice of optimizing a website in order to obtain traffic from location-based searching it is the best way to Market your products and services to local customers according to Google’s local results based on relevance distance.
prominence these factors help Google to find the best match for your search, for this reason, it becomes important to have your nap details accurate and consistent across the internet Semrush confirms that local search listings will play a larger role in the SEO strategies suppose. If you want to know how to get your business in the local pack go to Google my business page and create your own for this it is also important to have a strong backlink profile.

The number nine

is improved the user experience for the past few years UX has become an important ranking factor for Google however more and more SEO Specialists have gained an interest in UX optimization is nothing more than focusing on the visitor considering the partnership of search engine optimization.
user experience this way search engine optimization focuses on search engines and user experience targets website visitors both share a common goal of giving users the best result this is what the content King app says about the user experience.
let me show you a few practices on how to effectively leverage UX designs to provide your site’s SEO performance and simplify your site’s navigation a good site architecture helps to gain traffic and utilize UX design for SEO-friendly layouts.
which means making content easy to digest infused images and videos whenever possible using as very wisely and finally optimizing for site load speed optimization for mobile responsive design as more than 50 percent of all the traffic is now driven by mobile search in case your site isn’t mobile-responsive you will notice poor engagement,

finally,

we come to our 10th and the last tip which is using schema markup according to search metrics 36 percent of Search keywords bring up at least one feature snippet that is derived from schema markup is microdata that every individual can add to his website in order.
to give an enhanced description to users on a search engine results page in simple words schema markup is used to define website content adding structured data will give your website a significant SEO boost and increase your rankings some of the schema markup examples are ratings and reviews images.
thumbnails product availability and finally site links adding schema markup to your HTML is one of the ranking factors and with that, we have come to the end of this video on SEO tips I hope it was informative and interesting if you have any questions about the topics.

Social Media Strategy Doesn’t Get Any Engagement

Why Your Social Media Strategy Doesn’t Get Any Engagement

Why Your Social Media Strategy Doesn’t Get Any Engagement. One of the most common issues is that businesses are using social media without a real plan. Social media is a game of strategy that needs to be planned and mindful. During this video, I dive into seven reasons why your social media presence isn’t driving any engagement.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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Why your social media strategy doesn’t get any engagement. There are 4.59 billion users on social media according to Statista. So, why isn’t your strategy getting any engagement? Every brand, organization, and person out there has a profile. But even though just about everyone and their mother is familiar with social media, they don’t usually have the right mindset when it comes to driving growth.

One of the most common issues that I see all the time is that businesses using social media, are using it without a real plan. Social media isn’t a roulette table. It’s a game of strategy, planned mindfully. So let’s dive into seven reasons why your social media presence isn’t driving any engagement.

Reason number one, your content isn’t optimized. Not every strategy works on every platform. What might work on Twitter, might not work on Facebook. For example, on LinkedIn, we find that we get the most amount of followers and engagement when we create content that’s on LinkedIn, without a link going back to our website. You got to see what works for each and every single platform. Adapt your strategy, and then, post content for each of those platforms.

Reason number two, your content calendar needs an update. According to Sprout Social Index, 74% of consumers think just one to two posts a day is ideal for brands. At a minimum, you need to be posting daily on every single platform that you’re on. Because of the way these algorithms work, no matter how often you post, all your followers are never going to see your content. But if you post at least once or twice, there’s a good chance that a large chunk of your followers will at least see your content. And a good content calendar will help you with this.

Reason number three, you’re not using a cross-channel approach. The average social user is active on six different platforms a day, and spends 2.5 hours a day, engaging on social media. So the more they’re online, the more they should see your brand.
Reason four, you’re not adding a call to action. The average click-through rate on social ads is only 1.3%. Why? Because most brands don’t prioritize having a sensational call to action in their posts. Something that actually drives users to complete that next step. So not only do you need to have a call to action, but it needs to be related to that video, post, or image.

Reason five, your posts are all text. Do you know what people love to look at? Pictures. In fact, 68% of social media users prefer images to text-based posts. And it’s not just images. Why not use videos? You know, they say a picture says 1,000 words. I say a video says 10,000 words. A video not only can really nail down the point that you’re trying to describe.

Reason six, you’re posting at the wrong time. According to a Hootsuite analysis of over 30,000 social posts, the most effective time to post is at 10 a.m. on Tuesdays, Wednesdays, and Thursdays.

Reason seven, your customer service approach is lacking. Poor customer service is the primary reason consumers unfollow brands on social media. And it’s not just about saying, “Hey, I want to help you because “I want you to buy my product or service.” You want to help people because you care. You want to genuinely help them get the results. And the only way you really end up doing that is by taking the extra step, and just really helping people out, whether they can afford your service or product, or not. You do this because you care.

How To Future Proof Your SEO Against Google’s Next Update

How to future proof your SEO against Google's next update

– How to future-proof your SEO against Google’s next update. You’ve put all this time and effort into your SEO strategy and all of a sudden, boom, Google wants to change things up for you. An update can have a major impact on your SEO strategy. It can cause your content to slip in the rankings and even give your competition a leg up. Unless you’re prepared. Future-proofing your SEO strategy is absolutely essential because updates happen all the time.

In fact, since 2016 there have been 16 Google core updates. Future-proofing your SEO strategy is absolutely essential because updates happen all the time. Heck, since 2018, there have been roughly three Google core updates each and every single year. And there’s an even crazier number. There are roughly 4,500 times that Google changes its algorithm each and every single year according to Search Engine Land. Now, most of these changes aren’t major ones so you’re not going to notice them. But still, that’s a lot of time that goes into adjusting and tweaking Google’s algorithm.

And some of these changes are so teeny tiny that your traffic just goes up a little bit or down a little bit and you don’t really need to worry about those. But every once in a while, you’re going to have a major update that drastically changes your traffic, and those are the ones that you need future-proof yourself from.

So how can you future-proof your SEO so that way you can stay ahead of Google‘s next update? Well, leave a comment below guessing what it might be. I’ll give you a hint. Focus on user experience. Think about it. Every Google update has essentially the same overall goal, making the algorithm more reflective of human behavior. So think about what is best for people, not what’s best for Google. That way the pages that users are actually searching for and spending time on are the ones that tend to do the best.

Google doesn’t care if you have a million backlinks versus 5 million backlinks or a hundred thousand. Think about it, whenever you do a search, are you like, hmm, this result is number one and it should be because it has a million backlinks. You don’t care about that as a user, you just care about the user experience. Are you getting what you’re looking for? So there are a few ways you can prioritize your user experience and give users what they’re looking for.

 

Now, when Google has an update, sometimes even if you do all this stuff, sometimes you lose and you get less traffic. That’s okay. You’re not optimizing for the short run, you’re optimizing for the long run. Cause a lot of times what happens is Google will make changes and realize, wait, this actually wasn’t the best change for the user. Let me go actually make this other change. And over time, if you do what’s best for the end user, you’ll find that you’ll continually grow your traffic over time. That’s the key to future-proofing your website for SEO.

The Easiest SEO Strategy I’ve Ever Used

The Easiest SEO Strategy I’ve Ever Used

The easiest SEO strategy I’ve ever used. People assume that SEO is all work and no play. And yeah, there is a ton of work that goes into it. Anything that requires you to follow through on a long-term strategy is going to require some serious ongoing effort. But that doesn’t mean that you can’t find ways to make your SEO easier.

In fact, I have one SEO strategy that’s super simple. I rely on it all the time and it knocks out a ton of the dirty work for me. Now, I may have been doing SEO for a super long time, but I even run into walls sometimes, and I need help getting unstuck. And for me, I have a lot of responsibilities. So I really need to find ways to delegate, simplify and streamline my approach. So can you guess what my easy SEO hack is? Leave a comment below and see if you can guess.

I leverage AI. Pretty straightforward, right? I need help with my SEO, from finding keywords to content ideas to meta text, I’m always looking for new approaches that can make my life easier and more simple.AI is rapidly becoming one of the most adopted new technologies that businesses of all sizes can leverage.

According to Gartner, as of 2021, 86% of CEOs report that AI is considered mainstream technology in their offices.91.5% of leading businesses continually invest in AI. Customer satisfaction is expected to grow by 25%in the next year for organizations that use AI.

SEO-centric AI is truly necessary because it connects the dots for everything that I need to bring my SEO strategy together. So that way it all flows and it’s cohesive. It helps me analyze the relationship between my website, the content, and the ranking, and it helps me pivot quickly so I can continue to outrank my competition.

It also helps me identify opportunities including cutting-edge topics in my industry that need addressing and that my audience wants to explore. It also, helps me optimize for conversions, including insights for how each page can accomplish a specific goal, such as a conversion to a sale, sign up or subscribe, redirect them to somewhere else, or refreshing outdated stake content to get the boost I need.

 

In fact,

according to Outranking,30% of AI adopters cited a 6 to 10% increase in revenue after implementing the new technology. Now, that’s major growth. The machine learning tool that uses AI, it’s called GPT-3 and you’ve heard about it. It’s been available now, publicly through Open AI. And it’s great, and you should check it out. So far in 2022, it’s sweeping the SEO marketplace and tons of major software engineers are taking note.

 

Tools like Search Atlas, CopySmith, Jasper,Copy.ai and many more are used to fit in their applications and make content marketing easier, which makes it easier for you to create SEO content at scale. Now, at its most basic level, it’s a text generator, right? You should check out GPT-3.

That helps you generate content on anything you want and it can identify language patterns that fit. But because it can create content with relatively few inputs, it’s also extremely helpful to SEO users that need a ton of content fast. Tools that incorporate GPT-3 into their software can now do things like generate topics for you, titles, meta tags, even create a whole article, or just do blog outlines and then let you pick what content you want to create for each and every single paragraph. And if you don’t like one, you can click don’t like, and then it spits up a new variation.

Now, that doesn’t mean that you should just get rid of every single human on your content marketing team. These tools just make their lives easier so they can be more productive, and crank out more content, which gets you more SEO traffic. But the platform does provide some major inspiration, which could be helpful if you’re in a creative content rut and you need some ideas.

I like relying on AI for title and topic generation, meta tag generation, and even the occasional outline if I want to get going. The best part is it’s all automated and it saves you so much time. And what I found is that if you’re new to blogging, it can save you roughly half the time it can save you your whole time. If you really want to write articles that are super creative and best for users, you’re going to have to modify that article, or you know, write a lot of it from scratch. And that’s what I like doing to streamline my SEO.

But here’s the thing, Do you want another simple way to streamline and automate your SEO? Earlier this year, my company acquired Answer the Public. It’s an awesome tool that helps you get insights, raw search insights, directly from the minds of your customers. There are roughly 8.5 billion Google searches a day. And according to Oberlo, around 20% of them have never been seen before.

 

Answer the Public allows you to tap directly into your audience and go for those terms that aren’t that competitive that a lot of people are searching for today. Answer the Public listens and taps into the auto-complete data before cranking out super useful phrases and questions that your audience is searching for every single day. It’s one of the easiest ways to identify what your audience wants.

And then you can use some of those AI tools to help you create content around those topics. And according to a former Google Data Scientist, Seth Stevens-Davidowitz, he said: “Google searches are the most important data set ever collected on the human psyche.”So if you want to create better content using these AI tools, check out Answer the Public to get new insights. Thank you very much.