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How to run TikTok ads in 2022 | TikTok Advertising Tutorial

How to run TikTok ads in 2022

This is a TikTok advertising tutorial for businesses.TikTok has now over one billion monthly active users as of January, 2022.160 million videos are watched in an internet minute on the platform and it’s the most popular mobile app downloaded in 2020 and 2021. If you want to leverage that platform, but don’t want to spend all that time and energy figuring out an organic growth strategy, TikTok ads may be a great alternative. Today, I’m going to show you what you need to do in order to run successful paid ads on TikTok.

Step one, create and install a TikTok Pixel. Similar to Facebook ads or Google ads and other ad platforms, when you install a pixel, that allows you to understand the user’s behavior on your website. That in turn will allow you to segment those users into cohorts that you want to target with other ads. So let’s say someone visits your website, goes through the checkout process, and doesn’t complete their purchase. You’ll be able to retarget that person with another ad and that’ll help you increase the number of conversions you get because when they’re on TikTok, they’ll see it, boom, you can start making them convert. And here’s a trick. Let’s say you’re selling a product or a service. When you do that remarketing ad on TikTok, you can show a video of what it’s like to be a customer or use your product or service. That’ll get more people to convert.

Step two starts with very broad audience segmentation. Don’t target a specific gender or age group. Let TikTok run your ads to a broad user group and let it optimize and deliver so they can find out later which audience is the most responsive. You should run your ads and wait some time for user data to come in so that you can optimize around the data so can see what’s working for your campaigns versus just jumping the gun.

Step three, use as placement only TikTok.Don’t waste your time and money advertising on other platforms that TikTok offers. The real value is really on TikTok as a platform itself.

Step four, make sure to target only one interest at a time. When you’re starting, you don’t want to mix up things that have too many interests being targeted at the same time. If you stack different interests, you won’t be able to understand which interests are creating the best results. It’s better to target only one interest at a time so you can clearly identify which interests are the most profitable for your campaign and then expand from there.

Step five, ideally, start with a minimum budget of $50 a day. This will allow TikTok to run more experiments with your ads and show them to more audiences in order to optimize your ad delivery faster.

Step six, cap your costs per conversion. Make sure that it’s at least at a breakeven point and that’ll allow you to run ads and spend money and not lose it.

Step seven, use TikTok’s ad platform. They’ll show you all the top-performing ads on their platform so that you can learn what’s working for other people and how you can model after those ads in your own business. That’ll reduce the risk. Now, if you need help with your TikTok ads, check out my ad agency, NP Digital, we’ll be helping with TikTok and all the social platforms out there, even performance marketing. Or if you just have any questions on TikTok, whether it’s paid or organic, leave a comment below. I’m here to help.

Stop Making These Social Media Marketing Mistakes

Stop Making These Social Media Marketing Mistakes

Everyone’s on the social web. But why is it that no one follows your account, or you can’t get any traffic on your social profiles? Well, you know what? It’s about to change. Hey everyone. I’m Pak Blogger, and today, I’m gonna share with you the biggest social media mistakes that you’re making, that are causing you to not do well. Everyone believes that, Hey, you wanna do well on Facebook? Post 10 times a day. The more you post, the more people will see you. That may work for Twitter, but for most social sites, if you post too much, you’re not gonna do well. You only have a certain amount of people following you. If you keep posting too much information, you’re going to wear them out, and they’re gonna start ignoring your content. Try to post no more than once a day. I’m not talking about live video, stories, or anything like that. I’m talking about posting an image, a video, or a status update. Try not to post more than once a day.

The second mistake that you need to avoid is posting mediocre content. Now that you know you only wanna post once a day when you do post once a day, that content has to be amazing. If people don’t like it, they’re not going to engage or comment. You know what? If you posted content that’s mediocre, or you think is great, and you got no comments, engagements, or likes, leave a comment below with the word yes. That way I know you’re struggling with creating amazing content. And think of it this way, if that content isn’t something that you would tell your friends about, or you would share, or you don’t think has a slight possibility of going viral, then, it’s not gonna do that well. If you’re not sure what great content is, go to Buzzsumo.Put in keywords within your space. It’ll show you what’s popular on the social web already. You wanna use tools like Buzzsumo and Social Blade to come up with better content. That way, whenever you do post, it’s amazing content.

The third mistake that most people are making is they’re not leveraging videos. Videos are the future.Facebook.Youtube.LinkedIn.All of these players wanna get your attention, more so than even a live TV. I’m talking about, you know, that big LCD. Technically, you don’t have a big TV anymore, they’re all thin and go on your wall. But you get the point, in which, these social sites are craving your attention. They want you to be on Facebook, instead of watching HBO, NBC, or Sky Sports. So, that’s why they want you to upload video content. If you upload video content, you’ll get 2-3 times more engagement and views, than if you just upload a photo or a text update.

The fourth mistake that many people make is they’re not engaging in the first hour. The way most social algorithms work is whatever does extremely well in the first hour continually goes viral. It’s the opposite of SEO. With SEO, it’s a long-term game. You release content, you never do well in the first hour. You’re lucky if that content ranks really well after 30 days, or six months. In many cases, it’ll take over a year.

With the social web, it’s all about the first hour. So if you have an email list, promote your email list. Or technically, promote that video or status update you did to that email list, that way, you can drive more engagement. If you have a push notification subscriber list, from tools like subscribers. com, send them to your social profile when you have a status update. That way it gets more views and engagement. And that way, over the next 30 days, 60 days, it’ll rank higher on YouTube.Or over the next 24 hours, it’ll get way more views and shares on Facebook. You wanna push things hard in the first hour it goes live. And the last mistake that I want you to avoid is not engaging. Social’s all about being a two-way street.

If you ask me a question and I didn’t answer, that’d be rude of me. That’s how social media works. You need to engage with other people. So when they leave a comment, make sure you respond. Even if their comment is as simple as like, hey thanks, Pak blogger.Thanks for leaving this, or creating this video. And if you feel like this video is good, leave a comment below telling me thanks. I really do appreciate it. And you know what?

You’ll start seeing me respond to you, even if you just say thanks, or hi. Why? Because social media is a two-way street. It’s important for me to communicate with you, just like it is for you to communicate with me. And if you communicate more, and you have those responses to every single comment, you’ll find, that over time, you’re gonna get much more shares, views, likes, than if you didn’t engage with your audience. So that’s it. If you stop making those mistakes, you’re gonna get way more traction on the social web. Doesn’t matter if you’re using LinkedIn, YouTube, Facebook, or Twitter, these tactics will help you out. Thanks for reading. I hope to see you next time and give you more marketing advice.

The Easiest Way To Build Backlinks

The Easiest Way To Build Backlinks

The Easiest Way To Build Backlinks. Look, backlinks don’t have to be hard to build. Everyone says, “Write amazing content you’re going to get links to.”You know what? If you write the content, don’t promote it.No one’s going to see it.No one’s going to link to it. Even if you promote it, it’s still hard to get links.

 

 

People used to be willing to linkway more back in the day than they are now. So, one way that a lot of people will build links, and this isn’t my favorite way but I’m going to actually mention two ways. I’m going to break down the second easiest way and then I’m going to break down the easiest way. The second easiest way to build links is using the backlink opportunity report in Ubersuggest. So when you go to Ubersuggest, you put in your domain name, and you put in three of your competitors, it’ll show you everyone who links to your competitors but does not link to you. Think of it this way, “If someone links to one of your competitors will they link to you?”Maybe. They may like your competition, not you.

Look, if someone is willing to link to not one, not two, but three of your competitors. The chances are they’ll link because they’re not loyal to any competitors. So, the backlink opportunity report issues you the exact pages, people are linking to your competitors, and if someone’s linking to three of your competitors, and you see the exact pages you would just want to create a better version of those pages, email them, chances they’ll be willing to swap out the link. Not everyone will, but a good chance.

Now, that’s not the easiest way I’ve built links but that is my second favorite way. Now my favorite way of building links. All right. Have you ever seen neilpatel.com/ubersuggest?That’s a tool? It’s a tool for SEO, and it helps you get more traffic. It’s a free tool. There’s also a paid version but you can do a lot of stuff for free. Well, a lot of my competitors charge for what you can do for free. So here’s what’s cool about it. If you release enough stuff for free in a tool that people are used to paying for, whether it’s $5, or $10, or a hundred dollars, people link to that.

Why? Because it’s easy. People love linking to stuff that’s easy and cheap, right? Or free. Why would you pay $5 when you can pay zero? So if it’s easy for them they don’t have to swipe a credit card, they don’t have to pay, There’s no user registration, and They’re much more likely to link to it. that Ubersuggest tool has over 10,000 backlinks. So how do you build a tool if you don’t have tons of money?

Well, you can use sites like CodeCanyon, and at CodeCanyon, you can find tools for almost every industry. Pay maybe $10, $20, $30, white-label it,pop it on your website,over time it helps you build links. Even if you suck at promoting it, believe it or not,I learned that one the hard way. That’s why I love tools so much. Or you can just go Google for like free, you know, SEO tool. Free white label, you know, real estate tool, and then just pop them on your website. And then over time, it’ll start generating you backlinks. That’s how you build links in the easiest way.

It’s a long term approach,works super well. I don’t recommend that you stop writing content or stop doing any of the other link building approaches but you should just pop up the tool on your website,and just give it time and you’ll build links plus do what you’re already doing,and that everyone else is talking about. When you combine both of them, that’s how you start beating your competition when it comes to building backlinks and outranking them.

WhatsApp great feature for voice notes

WhatsApp's great feature for voice notes

Lahore: (Web Desk) The world’s largest messaging application Watts is constantly changing features and innovations for the convenience of its users. Moving towards

According to a report by WA Beta Info, WhatsApp, a proprietary application of Meta, is innovating the voice note feature and after this feature, the updated feature will only work on voice notes when they are forwarded. Û”

The voice note icon is usually yellow, now it will be orange whenever users forward a note or sound clip.
WhatsApp will now use different icons to differentiate between forwarded voice notes and audio files.

Forwarded voice notes will now include voice view forms but only if recorded using this version of WhatsApp where this feature is enabled.

As we know, WhatsApp has recently introduced more options for the speed of voice note playback. Forwarded voice notes will also have this feature, but it will not be available for audio files.

Videos will no longer be shared on Instagram

Videos will no longer be shared on Instagram

Lahore: (Web Desk) Video and photo-sharing application Instagram has announced the closure of the IGTV app.

The social networking site Instagram announced the changes, saying it was no longer supporting the IGTV app, which was running separately on its platform, and was investing in advancing its alternative feature ‘Rails’. Intend to

The company added that it is taking steps to make the video simpler and easier to post and relay different types of videos, as well as testing a feature that allows video-makers to Advertising support between content can generate revenue.

IGTV videos and other video content will be available on Instagram’s main app. IGTV videos were introduced in 2018, but last year IGTV videos were converted to Instagram videos.

Successful experiment of SixG technology China

Successful experiment of SixG technology, China revolutionized

FiveG internet service has not yet been launched in most countries of the world and China successfully tested 6G technology during the Winter Olympics.

Successful experiment of SixG technology, China revolutionized

According to foreign media, during the Winter Olympics, experts from China’s Tsinghua University laid an experimental wireless communication line in the Olympic compound in January 2022, which can feed more than 10,000 videos simultaneously.

With the help of this experiment, they were able to transmit one TB of data over an area of ​​one kilometer per second, which would then help China to lead the global 6G race.

According to the report, mobile devices still use electromagnetic waves, which from a mathematical point of view are only 2D, while cortex electromagnetic waves are 3D, resulting in a huge increase in communication bandwidth.

According to foreign media, the biggest challenge for experts is to increase the distance of the revolving waves, and in doing so weak signals make high-speed data transmission difficult.

Keeping this obstacle in mind, Chinese scientists have developed a unique transmitter that produces a high-focus vortex beam and divides the rotation of waves into three different modes, after which the receiving device splits the data in a large case. I can pick and decode.

Chinese experts say the introduction of 6G technology on a commercial basis is expected to begin in 2030.

Misleading videos are no longer available on YouTube

Misleading videos will no longer be seen on YouTube

YouTube, a free video-sharing service on the Internet, has decided to take important steps to prevent the promotion of misleading and harmful videos.

One of the changes and updates that the company is considering is a “break” sharing feature, a feature for videos that will have content that is uncertain if implemented. This would be a huge change in the platform.

Neil Mohan, YouTube‘s chief product officer, said the company would do everything possible to prevent misleading content from going viral.

“Videos with uncertain content cannot be deleted under our policies, but we do not necessarily recommend such videos to the public, but this is no less of a challenge,” he said.

This is because even if YouTube does not recommend such videos, they can go viral on other platforms.

With that in mind, the company is considering disabling the share button of such videos or breaking the link to the video, in order to ensure that users do not embed or link these videos to any other site. Will be able to

If YouTube were to stop sharing some videos, it would be a dramatic step for the platform, which claims less than one percent of such content is recommended.

The company also said it was considering additional types of labels in search results, among other changes.

Factory contamination affects production of memory chips

Factory contamination affects production of memory chips

TOKYO (Reuters) – Two Japanese manufacturers of Western Digital company’s Fells memory have admitted that some contaminants at a highly sensitive plant have affected memory production and damaged some memory chips.

According to international media reports, Western Union said in a statement that two of its production units in Japan have been affected by some form of pollution which has halted production.

The private company is called Kyoxia Holdings, which manufactures solid-state flash memory, or USB memory, for Western Union, the world’s largest maker of flash memory.

According to the Japanese company, the production of at least 6.5 exabytes of flash storage has changed and many flash memories have deteriorated. Note that one exabyte is equivalent to one billion gigabytes of storage or memory.

This has led to a total loss of 7 billion gigabytes of memory.

Top Western Union officials have since contacted Japanese companies on an emergency basis and are working hard to resolve the issue.

It should be noted that in electronics, microchips, processors, and memory sticks are manufactured in a very clean environment. Their indoor factory is said to be 10 times cleaner and dust-free than the operating theater of a modern hospital.

That is why even a small particle of sand in their preparation can destroy the processor and memory.