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7 Lessons Learn From Hiring a CEO

7 Lessons Learn From Hiring a CEO

First,

I am a terrible manager when it comes to managing a large number of people such as a hundred plus people, 10, 20 people, no problem. I’m just not good when it comes to a large organization with layers.

The second

the thing that I learned is I don’t think it’s fun to be a manager or a leader. Some people enjoy it. I enjoy some aspects of it as well but I don’t enjoy most of it. For example, I love helping people grow and teaching them new things but I don’t enjoy tons of meetings or quarterly planning or a lot of the other things that are required from a good CEO. So over the years, I’ve built a business model in which I’m never the CEO of my own company.

So here are seven lessons that I learned from hiring other talented CEOs and executives over the year.

Lesson one,

people grow a business. It doesn’t matter if you’re Elon Musk or Bill Gates, without a team it’s really hard to be successful. But here’s the thing, good people follow good people around. And good people don’t follow bad people around. Just because someone was the CEO of another competing company it doesn’t mean they were good. And you want good people or else they will bring over mediocre talent, which means you won’t grow.

Second,

they had to be at those jobs for a while. So if they have a good portfolio, they need to be there for a while and they need to have worked their way up in those companies because if they worked their way up that means other people found them to be valuable and the chances are they’ll do well for you. This reduces the chance of having bad people within your organization as that can be toxic and that can slow down growth.

Lesson two,

as a marketer, I always believe that the best way to grow a company is marketing combined with a good product or service. And keep in mind, I’m young, and being that I’m in my 30s I don’t have as much experience as some of these seasoned executives who are in their 50s or 60s. One thing I learned from working with these seasoned executives is that a business also grows with time.

Lesson three,

experience doesn’t always equate to being right. By no means, do I think I know everything, if I did, I would be the CEO of my own company versus hiring one. But what has allowed me to continually build companies that are successful and growing fast is that I think outside the box, and I’m always willing to try new things to achieve better growth, especially ones that my competition think are a waste of time and they aren’t willing to try out.

Lesson four,

don’t try to do everything your way. You are hiring a CEO or executive because they can do a job better than you. If they can’t don’t hire them. But when you hire them, you have to let them do certain things their way. You can’t have your way or the highway mentality. As the saying goes, there are multiple ways to skin a cat. Your way may be correct, but their way may also be correct too.

Less than five,

you can’t take culture for granted. Culture helps you recruit and retain people. Culture helps you build an amazing company that builds a great product or service that people love. It also helps you make an impact on your team members, your customers, and even the world.

Lesson six,

CEOs have to set an example. I hate hiring executives who only want to manage and tell other people what to do. I look for player-coaches. They, of course, should be able to run a company and manage people, but they have to be willing to get their hands dirty and do work themselves. I want them to be a great individual contributor for at least a portion of their time.

Lesson seven,

talent and brains can’t replace hard work. I used to hire really smart people who were naturally talented and just were great at what they did. But many of those people were just lazy. These days, I don’t care if someone went to Harvard, or Stanford, heck I don’t even care what their grades were in college or even if they have a college degree. If someone isn’t a hard worker you are screwed because if they aren’t willing to work hard how can you expect the rest of the company to work hard?

 

 

Best Web Design Software for Graphic Designers

The Best Web Design Software for Graphic Designers

 

The best web design software for graphic designers is a big part of web design and it consists of creating graphics like custom logos background images featured images and more so for all of this you need graphic design tools now these tools do require some basic know-how of how to use them but luckily there are a ton of resources out there to help you get up and running quickly so let’s dive into our favorite.

one number,

one is adobe photoshop which is the industry leader when it comes to photo editing and graphic design photoshop is available for both mac and windows so you can use it even when you’re offline and I know I do it’s one of the oldest and the easiest to use graphic design software on the market due to its popularity there are actually plenty of online resources that will help you learn photoshop for free.

adobes is a bit more expensive than some of the other software on our list because it is available on a subscription basis and each paid plan comes with different apps and add-ons you can also get a creative cloud subscription that will combine other apps.

adobe xd illustrator premiere pro and more now what I really like about the adobe photoshop subscription is that it comes with tons of premium fonts and access to adobe stock photos which makes it worth this while that’s why adobe photoshop has been my go-to design software for the last decade and,

number two,

is sketch now sketch is a powerful vector design tool so it allows you to create scalable high-quality designs sketch makes it super easy to create icons and illustrations you can do prototypes or mock-ups you can do all this for your apps any website or print it comes with a fully intuitive design that’s easy to learn for beginners but it’s also with tons of learning and resources to help you quickly familiarize yourself with the software.

number three,

is affinity designer is an incredibly easy to use and powerful graphic design toolkit that is packed with all the features you would want in a graphic design tool without any of the complicated stuff it allows you to easily switch between raster and vector modes this makes it easy to design illustrations with a powerful combination of tools for photo editing? now what I like about affinity designer is it comes with very simple pricing of 49.99one-time payment unlike adobe photoshop you don’t have to pay a recurring subscription so if you’re a large company or you have multiple designers in your team you can pay for an affinity designer subscription to save cost while still getting all the features of adobe photoshop and illustrator combined there’s a slight,

learning curve because some of the features might not look the same in affinity designer when compared to sketch or photoshop but they’re all there and you just have to familiarize yourself with them to be able to take full advantage of this amazing tool.

number four,

are adobe illustrator and adobe’s version of the vector graphic design tool is popular among graphic design professionals illustrator lets you create your logos icons drawings even typography illustrations you can do this for print web videos and mobile it’s easy to use but it does come with. a slight learning curve to taking full advantage of all of the software but adobe does offer plenty of resources to help you get started you’d also be able to find a ton of free tutorials online now adobe illustrators like adobe photoshop where it is available on a monthly subscription plan which makes it a bit more expensive than the other software that we’ve talked about.

number five,

if you’re looking for free web design software this is an excellent solution this is open-source design software that is a great alternative to adobe photoshop and it allows you to easily edit images and create graphics for your website now don’t. just look at it the logo and discount the software it’s actually quite powerful despite the silly logo that is there is available for mac os windows and Linux it might not look as polished as some of the other page software it is full-featured and comes with all the powerful tools that you need to create amazing graphics and.

number six,

is Figma now this is quickly becoming a popular website building and design software among professionals it’s a web-based design tool that makes collaboration easy plus their WYSIWYG or what you see is what you get editor is great for even non-designers.

you can start with their free plan and it’ll give you access to all the features that you need plus there are dozens of Figma design kits that let you design for all types of formats including websites mobile apps and moreover the last several years many of the professional designers have started to switch from sketch and adobe to Figma. now that you know our top picks for the best web design software for graphic designers if you’re looking to build ae-commerce store then watch this video next site and I cover the best web design software for an e-commerce store and I’ll see you over there.

how to generate sales from your paid ads

How to generat Sales from your paid ads

– You know your competitors are running paid ads, but have you found that when you run paid ads, you’re not generating any sales? Hi everyone, I’m PAKblogger, and today I’m going to teach you how to generate sales from your paid ads.

Have you tried paying to advertise and you’ve found that you spent a few hundred dollars, maybe even more, and generated zero sales? And are wondering hey, how do my competitors do this? If that’s you, leave a comment below with yes. If that’s not you, good for you and I’m happy for you. So let’s get into how you can generate sales from your paid ads.

The first thing,

I want you to do is to look at your landing page. There are tools like Crazy Egg that show you heat maps where people click, where they’re not, and where they’re getting stuck. This is really important because when you look at things from a visual perspective, you’ll understand what’s stopping people from converting. And when you know what’s stopping people from converting, you can then tweak your landing page. Not all of the issues with the ads are related to the ads. In many cases, it’s related to the landing page.

The second thing,

I want you to look at your ads. Who are you targeting? Yes, the copy’s important but if you’re targeting the wrong people it doesn’t matter. With a lot of these ad platforms like Google and Facebook, you can do things like remarketing, which tend to have a higher conversion rate. That’s when people already landed on your site, you can remarket them and get them to come back and eventually buy.

Or you can do things like lookalike audiences. It takes all your existing customers who are the right fit, who have bought from you, and it finds other people who are like them and it shows the ads to them. When you do that, you’re more likely to target the right people you’re generating more sales from your ads.

The third thing,

I want you to do is testing your copy. And not just test your copy in your ads, but also test your copy on your landing pages. If someone’s going on Google and searching keywords like MacBook Air, and you don’t have that keyword on your landing page. You’re less likely to drive conversions. Not only do you need it in your ads, but you also want it on your landing pages, keep a cohesive message, and you’re more likely to boost your sales.

The next thing,

I want you to do is to survey your audience. The majority no matter how good your advertising or CRO, they’re not going to buy from you. So surveying them, finding out why they’re not going to buy, and you can use tools like Survey Monkey, once you figure this out you can make those adjustments. You still won’t get 100% of the people who come to your site to buy, but you can improve those numbers. Google Analytics and Crazy Egg don’t tell you everything, you need to talk to people as well to get their feedback.

The fifth thing,

I want you to do is to try dayparting. With dayparting, you’ll find that hey, if you’re in certain sectors like B2B, and your customer only buys from you from eight a.m. to five p.m., why would you show ads at seven p.m.? Yeah, you may get clicks, but in most cases, they’re going to be irrelevant and you’re going to be wasting money. This way you can spend the majority of your money during the right hours. The last thing I want you to look at is what regions are you targeting. If you’re not targeting the right regions, and you only serve a certain amount of them. You’re not going to really generate sales.

For example,

if you’re a plastic surgeon in Beverly Hills, but you’re showing advertising in Florida, well Beverly Hills, California’s all the way on the other side of the United States from Florida. So if you’re not targeting the right areas, you’re also not going to see any conversions and sales. Thank you for reading.

Facebook and Telegram pay millions of dollars to Russia

Facebook and Telegram pay millions of dollars to Russia

MOSCOW: Social networking sites Facebook and Telegram have fined Russia millions of dollars.

According to details, Russian media reported on Sunday that had paid 17 million rubles (29 229,000) in fines in Russia for failing to delete content deemed illegal by Moscow. Was imposed on.

Facebook is also at risk of another major fine, with Facebook’s parent company Meta and Google facing another lawsuit in a local court next week over alleged violations of Russian law.

In this case, Facebook could be fined up to one percent of its annual revenue in Russia. Facebook did not immediately respond to a request for comment from the media on Sunday.

Russia also sent state bailiffs in October to enforce a 17 million-ruble fine imposed on Facebook.

Moscow has stepped up pressure on major tech firms in a campaign this year that critics have called an attempt by Russian authorities to tighten control over the Internet, a move that would undermine individual and corporate freedom. There is danger.

In addition, the mobile messaging application Telegram has paid a fine of 15 million rubles to Russia, but Telegram declined to comment.