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My favorite seven SEO strategies

My favorite seven SEO strategies

My favorite seven SEO strategies. I’ve been in the SEO game for a while and I’ve seen many trends come and go. But one thing stays the same, people love using search engines to figure things out, and that’s not changing any time soon. In fact, 68% of online experiences begin with a search engine. And, of those searches, 91% of them happen on, no other than, Google. And businesses are going to keep on investing in it because it works.61% of B2B marketers said that SEO and organic traffic strategies create more leads than any other marketing tactic. Do you want to know how I stay on top of the SEO game? Again, I’ve been in this space for a while and I have a few strategies that I love returning to over and over and over again because they work. So let’s dive right into them.

Strategy one,

choose relevant keywords. Find the right mix of short and long-tail keywords and use tools like Ubersuggest to generate cure suggestions and content ideas. So here’s what you want to do. You want to go to ubersuggest.com, and type in any keyword, these are keywords related to your industry. So for example, I’m in the marketing world, right? I have an ad agency called NP Digital where we help companies like yours grow their traffic through digital marketing. So I may type in keywords like digital marketing or performance marketing. And what Ubersuggest will do is it’ll show me all the keywords that are relevant to my space. In many cases, you will see up to a million other keywords. So these are all the different keywords related to the one you just typed in. Some of them are questions, some of them are prepositions, and some are just long-tail variations. It’ll tell you how competitive they are, how easier they’re to rank for, and how much traffic you potentially get if you rank at the top. So these will give you ideas of what keywords you should go after. And what I love about Ubersuggest is it tells you what keywords you have the potential to rank for. So when you put in your domain, it’ll tell you what keywords you have a shot at ranking for on page one. Because if you’re going after terms like credit cards or auto insurance from day one, you’re going to have a hard chance of ranking on the top of page one.

Strategy two,

optimize for voice search.58% of consumers use voice search to find information about a local business online. Voice search is booming. It’s a multi-billion dollar industry, and it’s growing super fast. Have you ever tried purchasing something on Alexa? Well, if you haven’t, you should try and do so. According to Comscore, more than 50% of people in the United States have tried out voice search. That’s a huge number. So what you want to do is make sure you go out there and optimize your site for voice search. A lot of the things that people are asking, let’s say Alexa or Google or their Siri, they’re asking questions. So what I want you to do is go to answer the public.com, type in keywords related to your space, similar to what you did in strategy one with Ubersuggest, and it’ll give you all the long-term questions people are asking for. Now, if you go and create questions related to your space, you don’t want to do it about being an Olympian unless you’re in the athletic space. But if you do it for your space and answer the public will tell you all these terms and create a page of content, each of them, and be super thorough. You’ll find that you’ll get more voice traffic searches over time.

 

Strategy three,

make your website mobile friendly. Mobile accounts for 58% of searches on Google. But here’s the thing, if your website loads slowly on mobile devices, no one’s going to want to really visit it. If your website doesn’t look really good on a device like this, no one’s going to want to really look at it. Again, you got to optimize your site for mobile. That means you got to do a responsive design. That means you got to optimize your site to load fast. Ubersuggest, if you go back to it, put it in your URL in the site auto report, it’ll tell you what you need to fix to make sure that your website loads fast. In addition to that, if you ensure that your website is also on a CDN, it’ll help your website load faster as well. Because a CDN is a content delivery network. It puts your website on servers all over the world. So that way, even though my website is hosted in Austin, Texas if someone in India visits my website, the CDN shows them the website from a server in India. If someone from the UK visits my website, the CDN shows them my website from a server in the UK. That way they don’t have to travel all the way to Austin, Texas, or their connection more so, to pull up my website which ensures that your website loads faster. And that’s super important, especially on mobile devices because even if someone’s on 5G or LTE or whatever these latest internet connections are called, it doesn’t mean that they’re in a spot that actually has that kind of reception. So you want to make sure that your website is very compatible with mobile devices and uses a CDN.

Strategy four,

optimize your title tags. Title tags between 15 and 40 characters have an 8.6% higher clickthrough rate than lengthier ones. In addition to that, if the keyword that someone is searching for is not in your title tag, you’re less likely to get those clicks as well. Titles that evoke curiosity also generate more clicks. An example of this is the five benefits of green tea. Number three will shock you. Whoa, what’s number three? It’s going to shock me? That’s an example of evoking curiosity, and that will help you get more clicks.

Strategy five,

improve site speed. Nearly 70% of consumers said that page speed impacts their willingness to buy from an online retailer. Google also looks at page speed as a metric to determine how high you should rank. We also already talked about CDNs.We already talked about putting your site in the Ubersuggest app. And when you put it in, if you look at the site audit report, it’ll tell you everything that you need to fix to make sure that your website loads fast. But also make sure that your code is clean, you’re on a CDN, and you got a fast server. All those things will ensure that you can also rank higher.

 

Strategy six,

prioritize backlinks.53% of SEO experts believe that backlink links will one day be as important as search. It’s one of the biggest factors when it comes to Google’s algorithm. Look, if other people don’t link to you, you’re not going to do as well. Now, what I want you to do is go to neilpatel.com/backlinks and then put in your URL. You’ll then be taken to the Ubersuggest app but within the link reports. There’s a Backlink Opportunities report, click on it. I want you, it already has your URL, I want you to also add your three main competitors. It’ll then show you all the people that link to multiple competitors, but not you. See, here’s the thing. If someone’s willing to link to not just one, but two, but three of your competitors, there’s a good chance that they’re not really loyal to just one of your competitors. They don’t care, they’re just linking to whoever has great content. I want you to reach out to those sites. If someone’s linking to multiple competitors and you reach out to them and tell ’em how you have better content, better designs, better product, better service, whatever it may be, there’s a really high chance that they’ll link to you because they already linked to multiple people within your space.

 

strategy seven,

perform audits. Check for manual actions, organic traffic numbers, HTTPS-related issues, index issues, and more. You can do this within Google Search Console and you should also go to neilpatel.com/seo-analyzer,type in your URL, and it’ll run a report on your whole site to tell you what you need to fix in order of what’s the easiest to fix and what will also provide the biggest liftin your rankings. If you do that, you’ll start ranking higher.

Top 10 SEO Tips For 2023

Top 10 SEO Tips For 2023

SEO is an important part of the marketing strategy in case your website doesn’t appear on the first page of the search engine then you need to work on it to solve all your SEO-related problems. today we will discuss the top 10 tips that every marketer needs to know so let’s get started and see the first step.

The first step

is voice search now voice search will impact search queries in 2021 according to dialogtech.com in the United States of America 55 percent of households will have their own smart speaker by 2022. well, that’s a lot so if you’re planning.
to optimize your voice search consider choosing wise keywords to find out longer phrases that Searchersuse in daily life conversation voice search is a more suitable way for searching long and more natural sounding phrases creating detailed and relevant answers are essential when optimizing for voice search so always remember to create Persona-based content next create web pages that can answer FAQ use because.

when Searchers ask a question they begin their question with words like who when whom what however there are many reasons for using voice search such as dictating text messages looking for a video on YouTube calling a person from your contact list asking fordirectionsEtcaccording to Forbes voice search drastically.

improves your user experience due to its extensive use search engines such as Google are focusing on voice search optimizationGoogle’s voice search shows websites on top that load quickly, in that case, you must always ensure that your website has a responsive design its images are optimized. the files are compressed implementation of website caching is done properly to improve page speed finally, the last important Point is that your server’s response time is reduced.

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Tip number three

is Google’s eight principles Google has confirmed that content quality is an essential factor for ranking on search engine result pages but what does quality mean to Google well content that fulfills the Google eat principle will rank higher each stands for expertise authoritativeness and trustworthiness. these elements will determine if a webpage has valuable quality content Google uses a combination of algorithms to deliver the best results for users Google Panda is one of the famous algorithms of Google which emphasizes providing high-quality content it removes web pages from the index.

Low-quality duplicate content not just that there is one more algorithm called rank brain ranked brain is a processing algorithm that uses machine learning to interpret search queries that users search on Google where the searched query may not have the right keywords that were searched, for example when you’re searching for chocolate cake recipes you will also get results for chocolate truffle cake recipes on the search engine results page Google Panda and rank brain send Bots to crawl each and every website and as a result show high-quality content on the top of the search engine results page.

Tip number four

featured snippet these results are featured on the top part of the page Google programmatically chooses the best answer from the third-party website and displays it on the featured snippethere’s what a featured snippet looks like according to ahrefs for a specific search query almost 99 of web pages shown in the featured snippet already rank on SERP’s first page some of the ways to optimize featured Snippets are organize your content in a structured way make sure one article answers many similar questions use eye-catching images.

the last point is to create answers with tables to drive clicks and write dedicated headings to answer featured Snippets like is red meat healthy suppose you want to create snippets that plan on creating question-based questions along with the relevant keywords for ideas you can also look at the Google search function that is usually written in the blue color and it reads out as people also ask so.

 

The fifth tip

is image optimization according to Semrush image optimization will play a prominent role in search in case the images on your website aren’t optimized make sure to take care of them right now remember to use high-quality images and relevant images and use suitable labels for your image file include images in your sitemap as it becomes easier for the Bots to crawl and finally uses alt tags as crawlers use it to classify the images alt text is displayed on the web page when an image fails to load on a users screen it is also utilized by Google to drive meaning from images well-optimized image can improve your page ranking and increase the engagement on it image optimization can help your web page show up in the image carousels on search engines?

The six tips

we have semantically related keywords semantic search will become an important factor for ranking in the future semantic keywords are linked to the primary keywords that drive relevant traffic on search engine result pages simple way to look for LSI keywords is on Google SERP semantic search can be performed wisely by writing content that targets the question that your target audience is looking for remembering to optimize content for topic clusters instead of focusing solely on keywords and finally use structured data and pick your semantic keywords this can also be done with the help of a comprehensive keyword tool it finds out semantically related keywords next comes.

 

tip number seven

building quality links to your website are important if you are aiming to manage a successful and long-term SEO strategy building quality links cannot be ignored in 2016 Google declared that building quality links is.
one of their top three ranking signals always opts for quality over quantity as building quality links to your content can give your product and category pages a boost in perps let me share a few effective strategies that will increase the number of links pointing to your website dramatically.
the first one earns backlinks from relevant and authoritative web pages next promote your content regularly on social media opt for guest blogging and influencer marketing next take advantage of social media platforms like Facebook TwitterInstagramand start your own page then participate in forums to engage with your target audience.
start your blog and attract your target audience with your valuable content finally get listed in the high-quality link directories this will help you build links from authoritative websites.

The number eight

is local search listings local SEO is the practice of optimizing a website in order to obtain traffic from location-based searching it is the best way to Market your products and services to local customers according to Google’s local results based on relevance distance.
prominence these factors help Google to find the best match for your search, for this reason, it becomes important to have your nap details accurate and consistent across the internet Semrush confirms that local search listings will play a larger role in the SEO strategies suppose. If you want to know how to get your business in the local pack go to Google my business page and create your own for this it is also important to have a strong backlink profile.

The number nine

is improved the user experience for the past few years UX has become an important ranking factor for Google however more and more SEO Specialists have gained an interest in UX optimization is nothing more than focusing on the visitor considering the partnership of search engine optimization.
user experience this way search engine optimization focuses on search engines and user experience targets website visitors both share a common goal of giving users the best result this is what the content King app says about the user experience.
let me show you a few practices on how to effectively leverage UX designs to provide your site’s SEO performance and simplify your site’s navigation a good site architecture helps to gain traffic and utilize UX design for SEO-friendly layouts.
which means making content easy to digest infused images and videos whenever possible using as very wisely and finally optimizing for site load speed optimization for mobile responsive design as more than 50 percent of all the traffic is now driven by mobile search in case your site isn’t mobile-responsive you will notice poor engagement,

finally,

we come to our 10th and the last tip which is using schema markup according to search metrics 36 percent of Search keywords bring up at least one feature snippet that is derived from schema markup is microdata that every individual can add to his website in order.
to give an enhanced description to users on a search engine results page in simple words schema markup is used to define website content adding structured data will give your website a significant SEO boost and increase your rankings some of the schema markup examples are ratings and reviews images.
thumbnails product availability and finally site links adding schema markup to your HTML is one of the ranking factors and with that, we have come to the end of this video on SEO tips I hope it was informative and interesting if you have any questions about the topics.

The Easiest SEO Strategy I’ve Ever Used

The Easiest SEO Strategy I’ve Ever Used

The easiest SEO strategy I’ve ever used. People assume that SEO is all work and no play. And yeah, there is a ton of work that goes into it. Anything that requires you to follow through on a long-term strategy is going to require some serious ongoing effort. But that doesn’t mean that you can’t find ways to make your SEO easier.

In fact, I have one SEO strategy that’s super simple. I rely on it all the time and it knocks out a ton of the dirty work for me. Now, I may have been doing SEO for a super long time, but I even run into walls sometimes, and I need help getting unstuck. And for me, I have a lot of responsibilities. So I really need to find ways to delegate, simplify and streamline my approach. So can you guess what my easy SEO hack is? Leave a comment below and see if you can guess.

I leverage AI. Pretty straightforward, right? I need help with my SEO, from finding keywords to content ideas to meta text, I’m always looking for new approaches that can make my life easier and more simple.AI is rapidly becoming one of the most adopted new technologies that businesses of all sizes can leverage.

According to Gartner, as of 2021, 86% of CEOs report that AI is considered mainstream technology in their offices.91.5% of leading businesses continually invest in AI. Customer satisfaction is expected to grow by 25%in the next year for organizations that use AI.

SEO-centric AI is truly necessary because it connects the dots for everything that I need to bring my SEO strategy together. So that way it all flows and it’s cohesive. It helps me analyze the relationship between my website, the content, and the ranking, and it helps me pivot quickly so I can continue to outrank my competition.

It also helps me identify opportunities including cutting-edge topics in my industry that need addressing and that my audience wants to explore. It also, helps me optimize for conversions, including insights for how each page can accomplish a specific goal, such as a conversion to a sale, sign up or subscribe, redirect them to somewhere else, or refreshing outdated stake content to get the boost I need.

 

In fact,

according to Outranking,30% of AI adopters cited a 6 to 10% increase in revenue after implementing the new technology. Now, that’s major growth. The machine learning tool that uses AI, it’s called GPT-3 and you’ve heard about it. It’s been available now, publicly through Open AI. And it’s great, and you should check it out. So far in 2022, it’s sweeping the SEO marketplace and tons of major software engineers are taking note.

 

Tools like Search Atlas, CopySmith, Jasper,Copy.ai and many more are used to fit in their applications and make content marketing easier, which makes it easier for you to create SEO content at scale. Now, at its most basic level, it’s a text generator, right? You should check out GPT-3.

That helps you generate content on anything you want and it can identify language patterns that fit. But because it can create content with relatively few inputs, it’s also extremely helpful to SEO users that need a ton of content fast. Tools that incorporate GPT-3 into their software can now do things like generate topics for you, titles, meta tags, even create a whole article, or just do blog outlines and then let you pick what content you want to create for each and every single paragraph. And if you don’t like one, you can click don’t like, and then it spits up a new variation.

Now, that doesn’t mean that you should just get rid of every single human on your content marketing team. These tools just make their lives easier so they can be more productive, and crank out more content, which gets you more SEO traffic. But the platform does provide some major inspiration, which could be helpful if you’re in a creative content rut and you need some ideas.

I like relying on AI for title and topic generation, meta tag generation, and even the occasional outline if I want to get going. The best part is it’s all automated and it saves you so much time. And what I found is that if you’re new to blogging, it can save you roughly half the time it can save you your whole time. If you really want to write articles that are super creative and best for users, you’re going to have to modify that article, or you know, write a lot of it from scratch. And that’s what I like doing to streamline my SEO.

But here’s the thing, Do you want another simple way to streamline and automate your SEO? Earlier this year, my company acquired Answer the Public. It’s an awesome tool that helps you get insights, raw search insights, directly from the minds of your customers. There are roughly 8.5 billion Google searches a day. And according to Oberlo, around 20% of them have never been seen before.

 

Answer the Public allows you to tap directly into your audience and go for those terms that aren’t that competitive that a lot of people are searching for today. Answer the Public listens and taps into the auto-complete data before cranking out super useful phrases and questions that your audience is searching for every single day. It’s one of the easiest ways to identify what your audience wants.

And then you can use some of those AI tools to help you create content around those topics. And according to a former Google Data Scientist, Seth Stevens-Davidowitz, he said: “Google searches are the most important data set ever collected on the human psyche.”So if you want to create better content using these AI tools, check out Answer the Public to get new insights. Thank you very much.

Amazon SEO – Tutorial For Beginners

Amazon SEO - Tutorial For Beginners

 

Amazon SEO, here’s a tutorial for beginners. Have you ever heard of the advertising triathlete? It’s people talking about Google ads, Facebook ads, and Amazon ads. Amazon is the powerhouse that most marketers take for granted, especially when it comes down to SEO.

So, let’s go over how you can optimize your Amazon listings so they can rank higher in Amazon searches. But before we begin, you need to understand the two main components of Amazon SEO.

The first component is keywords. Are you targeting the right keywords, the ones people are typing in? And when they type those keywords in, would they expect to see your product? If not, those are the wrong keywords.

The second thing that you need to understand is sales velocity. The more you sell, and if you’re selling at a higher percentage than your competition and at a faster rate, you will rank higher. After all, Amazon gets a cut from every sale you make. So why wouldn’t they want to rank the listings higher that outperform the competition, because it makes them more money? So let’s go over your listing in detail and the changes you need to make to rank higher when it comes down to SEO.

Tip one,

optimizing your title. Typically, you’ll have to include a few things in your title for them to perform well. They are brand, model type and number, product type, size and quantity, power output requirements, color, and design. Now, these may not be all applicable to your title, but a lot of those elements may be. And to get more specific, here are title optimization recommendations directly from Amazon for a few different categories. TV. If you’re selling TVs, use the brand, model number, plus product type, and then color and pack size.

For video games,

use the brand, plus model number if unclear what the product is, then the product type, and then the platform. For bedding, use the brand, plus line/pattern, plus thread count, plus material, plus size, plus product type and color. For bath towels, brand, plus line/pattern, plus material, plus product type, plus quantity, and color. Tableware, brand, plus pattern, plus product type, and amount. Individual pieces of tableware, brand, plus pattern, plus size, plus product type.

Now, I can keep going over all these types, but Amazon provides them to you, so I’m not going to bore you with all of them. But as you can see, the more specific you get, the better off you’ll do use Amazon’s examples to help you out because they’re telling you what performs the best because they want your listing to perform the best they make more money.

 

See, Amazon SEO’s very different than Google SEO. People click on a Google result that’s SEO-driven, it’s not like Google makes more money unless you have AdSense on your website. And they don’t really say, “Hey, if you have AdSense, let’s rank you higher.”They do what’s best for users. With Amazon SEO, just like their paid ads, if people click on them and they buy, they make more money, so they want to help you rank higher because it helps them make more money.

Tip two,

optimize your description. You don’t want to rewrite your product description, right? If you just do that, it’s not going to do well. A well-crafted product description, though, is one that does not just merely mimic what was written in the product title, but expands upon it in detail and makes the benefits the focal point of the text. You can also tell a story you want to take to another level. Feel free to tell a story of how exactly that product came into existence. And any real-life testimonials could also be helpful here too. You also want to make it readable.

Customers on Amazon typically hate reading large chunks of text. So make sure you have a product description that’s concise as possible.No one wants to read two, or three sentences or five sentences when it could’ve just been done in one.

Tip three,

are bullets, no one wants to read a lot of text when it comes to bullets. Bullets are a simple way to get your main message across. And here are some tips when crafting bullets. First, outline. It’s your job as an entrepreneur or a marketer to make sure bullet points are written differently from your title and description. Focus on the best product attributes within your bullets. Focus on one benefit per bullet point. That way, they’re easier to read. And be aware of Amazon’s limits. Amazon product listings have a limit of 200 characters per bullet. Now, this doesn’t mean that you have to use 200 characters. Short and to the point win here.

Tip four,

take amazing high-quality photos. And one photo isn’t enough. The more details your photos have and the higher quality they are, the better off you are. Taking studio-quality photos is preferred over just taking photos with your phone. A good example of details in photos, let’s say you’re selling a food-related product. One of the photos should be the nutrition information and you bet that nutrition information better is clear and easy to read. Make sure you also take multiple photos with different angles, so that way, people can see the product from different viewpoints.

Tip five,

use popular keywords. You can use tools like Ubersuggestto come up with popular keywords. Go into Ubersuggest and type in any keyword related to what you’re selling. For example, let’s say I was selling a production digital marketing, like a book, I would go to Ubersuggest and type in the word digital marketing. In the left-hand navigation, I would want to click on Keyword Ideas. And this is where you can find a lot of different keywords.

I also, on that page, I want you to click on the different tabs, like Related, Questions, and Prepositions. This is where you’ll find a lot more keywords. Many of them are based on what people are interested in. This will give you ideas on what to focus on and what not to focus on.

Tip six,

focus on reviews. As I mentioned earlier, sales velocity is a big part of your Amazon rankings. And people buy based on reviews. You don’t want to cheat the system and create fake reviews, but the more good reviews and real reviews you get, the better off you are.

5 Quick Ways to Improve Your SEO Rankings

5 Quick Ways to Improve Your SEO Rankings

5 Quick Ways to Improve Your SEO Rankings. even though SEO is a slow and steady game, it works, but do you really have to wait that long to get the results that you want? The answer is no. There are quick ways to get results, maybe not all the results you want, but you can get immediate results. So let’s break down five tactics to get you quicker results. 

 

RESOURCES & LINKS: 

__________________________________________

Google Search Console: https://search.google.com/search-cons

CodeCanyon: https://codecanyon.net/

Ubersuggest: https://neilpatel.com/ubersuggest/

__________________________________________

 

Way number one,

find almost ranking phrases. The more keyword that you rank on page one, the better off you are because no one really goes to page two. The majority of the traffic’s on page one, and ideally at the top of page one. Did you know that you can find all the terms that you’re raking somewhat well for, and quickly optimize those, so that way you can just pop up to page one? I want you to log in to Google Search Console, click on search results, then click on the average position, and then scroll down and click on pages.

 

But when you add those terms within those areas that I just mentioned, your title tags, your content, and your URL, it can quickly boost your rankings. Now, keep in mind if you change your URL, you got to do a 301 redirect from your old URL to your new URL, and you got to adjust all your old internal links to make sure they’re going directly to the new URL.

 

Way number two,

add a free tool to your website. I added a free tool called Ubersuggest to my website. It increased my backlink count by 24,453 referring domains. The more links you have, the higher you will rank over time. And here’s a cool thing, you can do this same exact thing to your website. You don’t have to build a tool from scratch like me either, you can just add one to your website for 10, or even 15 or $20. All you have to do is go to a site called CodeCanyon where you combine a tool within your industry and just purchase it, and you can just put it on your website.

 

You of course won’t generate as many backlinks that I generated through Ubersuggest because I built a custom tool, but over time, as you’re getting results from using tools let’s say from CodeCanyon, or wherever else you can find them on the web, eventually as it starts getting traction, your rankings increase, you start generating more money, then you can invest the time and resources and money to build your own custom tools.

 

Way number three,

add internal links. You publish new content all the time, right? Well if you don’t, you should start doing so, but if your new content doesn’t have backlinks, it won’t rank well. Now links take a while to get, but that doesn’t mean you still can’t get results. One quick hack is to go into your older articles and modify them. Within your older articles, add a few links to your newly published articles. This way, your new content starts ranking higher, and faster. As a general rule of thumb, only modify old articles that are related to the new ones. You don’t want to add internal links unless it makes sense.

 

Way number four,

optimize your meta tags for higher ranking. You don’t have to bill links to rank higher, you can just adjust your meta tags, from your title tag to your meta description, and even as a bonus, optimize your URLs.

 

Way number five,

content is king, so write it in half the time. Look, if you can write your content half the time, in theory, you can produce more, maybe double the amount of content, and generate even more traffic. The caveat here is that the quality needs to be great, not up to par, but great, better than up to par. On Ubersuggest, we have an AI writer that helps you write content. It won’t fully write the content for you, but it starts you off and helps you optimize for the right keywords. From there, you can modify it and create a masterpiece half the time.

 

So head on over to Ubersuggest, go to the lab section, and click on AI writer. From there, put in a keyword that you want your article to be about. For this example, I selected marketing, then select the title that works for you, then select a meta description, then select a few headings, and boom, you’ll have an article in seconds.

SEO and Digital Marketing Why SEO is Important

SEO and Digital Marketing Why SEO is Important

SEO is a strategy that is useful while managing your digital marketing strategies it is also beneficial for your marketing campaign so let’s see how it works with every other digital marketing campaign together here I’m gonna talk about digital marketing campaigns and SEO.

The First,

 

the campaign is pay-per-click PPC marketing is one of the best ways to target your audience and allows you to place advertisements for your keywords PPC works together flawlessly they can help you earn advertisement revenue in SERP when used simultaneously if you already optimize your keywords according to SEO strategies you can double your income by putting ads on them you will increase your chances of converting visitors into possible customers.

 

The Second,

is email marketing is one of the best online marketing strategies for your brand to increase awareness and remind people of your business sending links to your website through emails will keep your traffic and engagements high which your strategies aim to achieve after creating SEO-compatible content and sending links you will attract people to read your content and turn them into your future customers.

The Third,

the campaign is social media marketing social media and creating SEO content are interlinked as they work together much more often sharing your business websites link on your social media will make you look reliable and get people to view the web page building your online reputation visitors from your social media accounts will keep the traffic coming making external links to your social media account on your website will also raise awareness for your brand after explaining the key points to integrate SEO in your digital marketing let me show you why SEO is crucial for your marketing.

it gets you to the top on SERP and increases your website’s traffic being on the top will generate impressions clicks and engagements as a result you will get more visitors and conversions.

you will be able to track your website’s ranking and quality you will also see how your business is doing and make adjustments according to what is trending.

it is also world friendly instead of overspending to get your content visible to everyone you can work on your target audience who search for your services you define your target audience there are chances for you to be more successful.

last but not least combining SEO and digital marketing will increase your brand’s recognition with the help of SEO you will get your website on top of the service and get lots of engagement as a result overall you will increase the reliability of your business all right that’s it for the digital marketing and SEO.

Google to Rank Your Site in All Countries

Google to Rank Your Site in All Countries

You may not want Google to rank your site in all countries. The other day on Reddit, someone asked, “I have just added a new domain property to Google Search Console. I want to specify the country where my website should be visible because it’s an e-commerce website. How do I add targeting country and robots.txt from my new website?” A Google employee named Gary Ellis responded with, “Generally, there’s no need to specify geographic targeting in Search Console. Google can just figure out from all the other signals such as different parts of the URL or let’s say even if people are bouncing.” And then Gary went on to say, “You should look at how other companies like Amazon do things from an SEO perspective when it comes to international SEO.”

RESOURCES & LINKS:
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Reddit: https://www.reddit.com/
Google Search Console: https://search.google.com/search-cons…
Ubersuggest: https://neilpatel.com/ubersuggest/
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In other words, don’t take the rest of the world for granted because it can help you generate a lot of revenue. But here’s the issue. Translating and transcribing your content for every language you want to target whether you’re an e-commerce site or B2C site or a B2B site, is a bad idea. You should only target regions where you want to be helpful. Here’s why. If you expand into other regions just to get traffic but you don’t really offer great products or services or even a great experience within those regions, it’s going to hurt your overall SEO.

How you may ask? No matter how good your website is or your marketing is, or even your bounce rate people are not going to go back to your site or even click on your listings if they know your products and services aren’t tailored to them. In other words, it’s going to hurt your overall SEO.

So only focus your website, your content, your products, and your services on the languages and regions you want to target. And here are some tips when it comes to international SEO.

First,

transcribe your content. Don’t just translate it. When you want to go after new regions and languages, you have to adapt your content to what people in that region expect. With cultures being different all over the world, you’ll find that translating your content word for word just won’t work. You’ll have to customize it for each region.

Second,

you’ll have to use hreflang. Hreflang tells search engines and browsers that pages on your website are countries and languages. If you’re wondering how to use hreflang, this tool by Aleyda Solis will help you. And with this tool, it’ll give you the code that you need to put on your website. That code goes into the head part of your website.

Third,

you need to build links within the region you’re targeting. You can hire someone from Upwork who knows marketing and they know your space within that region. They can reach out to your websites, build relationships, and beg for links. It works. It’s a numbers game, but it really does work. Or if you want more skills, you want to grow faster, you can hire an agency like mine, NP Digital where we are awarded Agency of the Year to reach out and build you links throughout the whole world which we do for hundreds of clients. Without backlinks, you won’t get much SEO traffic.

Fourth,

you need to consider generating PR. PR creates brand queries, which is when someone searches for your company name on Google or your website name. This helps with your rankings and traffic. Just think about Nike. Did you know over 7 million people in the United States are searching for Nike each and every single month on Google? Less than 2 million people on a monthly basis are searching for shoes. Nike has a bigger brand than the term shoes. What does that tell Google? Nike’s powerful, people recognize them and they should rank them higher.

 

What is SEO An Introduction to SEO

What is SEO An Introduction to SEO

This is the second lesson of my free SEO course called SEO Unlocked. Today I’m going to be going over SEO and why it’s important. Did you know that 93% of online experiences start with a search engine?

You may think, “All right, there are these search engines out there.” “Yeah, sure we know Google.” But for a minute, just think about how many times you go on Google or search, or YouTube and search, or Kayak and look for hotels or flights, there are search engines all around us and we’re constantly using them.

Before we get started on going over SEO, there are a few things I wanted to cover: There are a lot of people saying false information out there, so I wanted to play a little fun little game called Fact or Fiction.

The first one: My industry is too hard to get ranked in.
Second one: Only big companies can do well on Google. Then I always hear, the more pages I have, the better.

Now let’s go over all five of them.

The first one: It doesn’t matter what industry you’re in, you can always rank on Google.

Now, of course, creating an account on Google Search Console and submitting your sitemap isn’t a bad thing to do. And you don’t need to spend a ton of money to win online, and that’s why I started to get into SEO.

There are three main keys that you really need to understand if you want to win online.

The first is, why is SEO so important? Look, SEO’s a process of optimizing any given search word, or term, for a search engine on your site. So no matter what time of the day or what country people are in, when they’re searching, you can be found, you’re getting that traffic, and some of it will end up converting into sales.

The next key to winning online is choosing your battleground. They dominate the search for all landscapes. So when you look at the desktop, they’re an estimated 4.5 billion active internet users, and Google’s search share for desktops is 87%. That’s roughly 8.7 out of 10! That’s an amazing result.

And just being on there isn’t enough. Your position is everything! Over 31.7% of people click on position one, according to Advanced Web Ranking.

The third key is unlocking the SEO factors to win online.

One of them is Page Speed. Every second delay means roughly a 7% reduction in conversions, according to HubSpot. So you want to make sure your site loads fast.

The next thing I want you to look at is Mobile User Experience. Look, the number of people that are using mobile devices is continually going up. So much so that Google has a mobile-first index.

The next factor that I want you to look at is Topical Content. The more detail that you go into on each page around the same topic, the better you’re going to end up ranking. Versus if you go really broad and cover a lot of random topics, but you don’t go in-depth on all of them.

Another factor is from Ahrefs, it’s all about URL Length. The longer your URL length, the lower your rankings are. So you want to keep your URL short and to the point.

Another thing to look at is Content-Length. Generally speaking, the longer your content, the more social shares you’re going to end up getting, and the better you’re going to end up doing.

Backlinks are another big factor. And as you can see from this chart by Ahrefs, backlinks have more of an impact on your rankings than On-page SEO; that’s getting sites to link to you, it’s super important.

And one thing that very few SEOs look at is the power of brand and user signals. The ex-CEO of Google once said, “Brands are the solution, not the problem.” “Brands are how you sort out the cesspool.”

These days security is a big issue as well, so you want to make sure you’re using an SSL Certificate, so that way you get that HTTPS. Because when people go to your website and you’re not using SSL, you’re more likely to get a warning.

How to Become an SEO Expert in 2022

How to Become an SEO Expert in 2022

In this article, I’m going to teach you how you can become an SEO expert.

Today I’ll share with you my steps to becoming an SEO expert in 2022. I’m going to share with you what type of mindset, passion, and love you need to have to really learn all about search engine optimization. From building your website, writing content, and getting your links out there to rank on Google.

The first thing

you need to do is make sure you truly love SEO, you wanna do it, and you wanna get good at it.

The second thing,

you need to do is set up a website. Go to wordpress.org or wordpress.com, and set up your own website. It could be a blog, could be a blogging platform, it doesn’t matter. That’s just the first thing you need to do. Without your own website, you won’t know how to implement these tactics, practice, or get good at it.

The third thing

you need to do is write content. When you have your website, if you don’t have content, you’re not gonna rank. As the saying goes, content is king. Publish content on whatever you’re passionate about.

The fourth thing

are you need to build links. When it comes to building links, if no one’s linking to your website, you won’t rank.

Then, when you take those articles, you can put ’em into Ahrefs. It’ll show you all the people linking to ’em.

On top of links, you now need to then start getting social shares.

Then, I want you to follow all the popular marketing blogs, from Backlinko to Moz, so hey, even me, neilpatel.com. All of these marketing blogs will break out the latest and greatest tactics and techniques. By reading ’em on a regular basis, you’ll learn ’em, and you’ll stay on top of the curve, so that way, you’ll do better than most people in the SEO industry.

And last but not least, be patient. You’re not gonna climb to the top of Google in a month, or even three months, or six months. It takes longer and longer each and every single year because the web is more competitive. There are roughly 1.7 or 1.8 billion websites on the Internet. That’s roughly four websites, technically one website for every four people. A lot of websites, and blogs, there are over a billion. Roughly one blog for every seven people. That’s too many sites to choose from. Because Google now says,

hey, there’s a lot of people talking about the same content over and over again, let’s pick the ones that are more up-to-date or more authoritative. It makes it that much harder for you to get rankings. For that reason, you need to learn to be patient. If you do this consistently for six months to a year, you’ll get results.

SEO Tip That Just Works Especially If You Beginner

SEO Tip That Just Works Especially If You Beginner

An SEO tip that just works, especially if you’re a beginner. People say SEO’s hard and complicated, but it doesn’t have to be. Even if you are a beginner, you can get tons of traffic to your website through simple strategies. And today I want to start you off with one.

 

RESOURCES & LINKS:

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Quora: https://quora.com/

AnswerThePublic: https://answerthepublic.com/

Ubersuggest: https://neilpatel.com/ubersuggest/

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First off, have you ever heard of the site Quora? It’s a simple question-and-answer site and it’s super popular. So popular, it’s one of the top hundred websites in the world, according to Similarweb. So how do you get that traffic that Quora gets? Well, it’s simple. They just answer questions that people are curious about. These questions are long tail keywords. In other words, they contain many keywords. Best of all, they aren’t competitive. It’s easy to rank for questions because no one is targeting them.

 

So how do you find these question-based keywords in your industry? Well, have you heard of a tool called AnswerThePublic? It’s a tool that shows you all the popular questions that people are asking. Head over to AnswerThePublic, type in the keyword related to your space, and hit Search. You’ll then get a list of all the questions that are popular within your space.

 

Now, if you want to see their search volume, you can type in any of those questions into Ubersugggest and it’ll tell you how many people search for them on a monthly basis. But before you go and write content on all those keywords, there are a few things that you need to know.

 

First,

make each question a unique page, assuming you have enough content to write about. And when I mean enough content, I’m talking about hundreds of words, ideally 300 plus, if you can do even more than that, like 400, 500 a 1,0000, even better. But don’t just add fluff.

 

Second,

you need to have an amazing answer. For example, I wouldn’t create a page answering the question of what’s two plus two, because everyone knows it’s four. And if not, they can just Google it. And it’s one word or one letter or one number more.

 

So which is just four, right? There’s not much content to create on that. But if I had a sports website, I may answer the question of what is it like to be an Olympian? And my answer would be very detailed. From what it’s like to train, to how long it takes to be an Olympian. What kind of diets do you have to be on? What is it like to win or even lose? And how do you earn money as an Olympian? Right? I don’t see Olympians getting shoe contracts like Michael Jordan. I would even break down how hard it is to be one. And the number of people that try and like the percentage that you’ll actually have to be Olympian. So that way it gives people a perspective on how hard it is.

 

Third,

you want to continually update your answers as things change. Just think of Wikipedia. It is the ninth most popular site in the world. Why? Because they keep their content updated. For reference, on most topics, there are more pieces of content than searchers.

 

For example, there are 165 searches a month for the term dog food in the United States, yet there are 2.6 billion results. Do you think all those searchers are going to go through 2.6 billion results? No, Google doesn’t even show them all because they know people don’t really go past the first page. Maybe the second page, rarely the third page, which means search engines have their pickings when it comes to determining what sites to rank. So make it easy for a search engine. Keep your content up to date because they’d rather show updated pieces of content versus ones that are years and outdated.

 

Fourth,

promote your content. You don’t have to spend additional money to do this. It’s as simple as sharing it on the social web or linking that newly created answer from some other webpage on your website that’s related to it.

 

Fifth,

you have to do this with a lot of questions. Now I know this is not what you want to hear but this is how you’re going to do well. There isn’t a specific number of questions that you need to create content around and you can’t really do it with five or even 10 questions because that won’t get you much traffic in the long run. But if you do this with a thousand questions or even a hundred, you’ll notice nice traffic gains, and the more, the better, assuming you can create amazing answers to those questions.