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5 Most Powerful Content Creation Strategy

5 Most Powerful Content Creation Strategy

5 most powerful content creation strategies you’re not using. In 1996, bill Gates wrote an essay called Content is King, and he said, content is where I expect much of the real money will be made on the internet. Nearly three decades later and he could not have been more spot on.

According to HubSpot, 40% of marketers say content marketing is a central part of their marketing strategy.81% say their company views content as a business strategy. Simply put, if you’re not writing, posting, promoting, or sharing valuable content, you’re actively putting your business at a disadvantage compared to your competition.

But here’s the thing. While businesses and a ton of businesses acknowledge that content creation is important, it is also one of the areas they struggle with the most. A massive 45% of marketing professionals say that they struggle to create content that actually resonates with their audience. What should you do to take your content to the next level and resonate with your audience?

What you need to do is you need to embrace the hedgehog. Let me explain. The hedgehog marketing concept is based on an old parable about a hedgehog and a fox. The fox knows a ton and is always trying to find new ways to help the hedgehog. But the hedgehog stays focused on one thing. Putting it in marketing terms, focus on what you know.


Does your website get a million visitors every month? Probably not. So don’t focus on trying to make that happen. You are much better off focusing on trying to meaningfully reach a hundred people than you are trying to barely get through to a thousand. So what does this look like? Here’s how you can implant the hedgehog strategy.

Step one,

create a detailed buyer persona. You’re probably wondering why. Well, using marketing personas makes websites two to five times more effective and easier to target the right users that they’re looking for. And when you think about marketing personas, if you just Google marketing personas templates you’ll find a lot of templates out there that you can use to just create this and they’re free and you’ll see ’em all within Google Images.

Step two,

segment your audience. A survey from Milton found that segmented campaigns had open rates 14% higher than non-segmented ones. So for example, I send out different emails to people who are already buyers. If someone purchased from you once, there’s a good chance you can get ’em as a repeat customer. So the emails you would send to them are different than the people that come to your website the first time, opt into the email list, have never heard from you before, and have never bought anything. The same goes for people who have partly completed their checkout but they haven’t fully completed it. You would actually send them different email campaigns than people who have completed a checkout or have not even started. For example, if someone partly completed a checkout, I may send them coupon codes or testimonials or thought leadership or even case studies on how people using that product or service has really helped ’em in their life.

Step three,

focus on becoming a thought leader. When done correctly thought leadership is a powerful tool in your arsenal. According to a LinkedIn study, 71% of professionals say that less than half of thought leadership content provided valuable insights.65% of respondents said that a piece of thought leadership content changed their perception of a company for the better. While 64% said that they thought that thought leadership is more of a trustworthy source than marketing materials. Focus on what you know and make it great. In essence, follow EAT.Google talks about EAT, which stands for expertise, authority, and trust. They want to rank websites higher that are from people who are authorities within that subject. They don’t want you to create a website that discusses all of everything, kind of like Wikipedia or the New York Times because they already have enough websites like that.


Step four,

make your content more valuable and shareable. Delivering exceptional content to a hungry audience only helps them with their needs, and encourages them to share it with others.95.9% of bloggers promote their blogs on social and 69% of bloggers say that they use social share buttons. I use social share buttons, promote my blog posts on social media, literally the majority of the channels, and I send out email blasts every time I do a blog post and push notifications.

Step five,

find your engine. What part of your product offering is most attractive to your audience? Stop focusing on supplementary products. This doesn’t mean putting all your eggs in one basket, but it does mean that you need to pay more attention to what’s actually driving the revenue for your brand, otherwise known as your revenue engine. Look, you can sort of be okay at a lot of things, or you can put your energy into one thing that truly makes a difference. Find your most profitable, well-developed, and researched product or service, or idea and build on that. Sure, you can have upsells and down sells with other products and service that is ancillary, but you need a focus on what you’re the best at. That’s how you stand out.

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Biggest Advertising Mistake

My Biggest Advertising Mistake


siggest advertising mistake and what I learned. It was all about my website’s messaging, and that mistake was so big that one of my best-ever business ideas almost ended up collapsing entirely. Here’s what happened.

I started a website called Kissmetrics in 2008, and it was an analytics business. It was an awesome website centered around helping users gain access to essential and actionable metrics surrounding user behavior. But the value prop was never clear. I spent years tinkering with that headline but had no success to show for it.

started going shorter with my headlines, working harder to find a way to make my main value properly stand out. I started using social proof and offering free trials to boost credibility. And guess what? I got almost an instantaneous 40% bump in conversions. And that means for three years I was losing out on 40% of my conversions.

Lesson number one,

What I learned, lesson number one, your value prop is everything. According to Peep Laja, the number one issue impacting a website’s growth is a failing value prop. Unclear, weak, and not reflective of what an audience wants. And if you’re not sure how to create an amazing value prop, what I recommend that you do is survey our audience. Use tools like SurveyMonkey or Crazy Egg or Hot Jarto to figure out what issues people have. Use a lot of those keywords within your messaging and give them a solution to their problem. Because if you’re using the keywords that they’re using you’re much more likely to resonate with them and drive more conversions.

Lesson two,

social proof is essential. According to Finances Online, 93% of potential buyers read reviews first before deciding to make a purchase. Now here’s the thing, if you don’t believe this, just look at how you purchase on Amazon. Whenever you look at a product or service, what are you looking at? You’re looking at the star ratings. If something has a thousand sales but only has two out of five stars are you going to purchase it? Probably not.

What you’re looking for are those products that have a four, four, and a half, if not a five-star rating on average. Five is a little bit hard. And then you’re looking at the reviews and see what people have to say that is both positive and negative to figure out if that purchase is right for you. So you really want to think about social proof and showing a lot of reviews out there.

Lesson three,

offers free trials. Slack converted 30% of their freemium users. Some companies with an opt-out free trial have even hit closer to 60%. Look, people don’t want to commit without trying stuff. Back in the day when I created a business, my first business, things were much more expensive to create versus now, right? With cloud computing and the way technology has shaped businesses, it’s a lot more affordable to just give people your product or service and let ’em try out a little sample before they have to buy. It’s a great way to build trust and boost conversions.

Lesson four,

build trust with your audience. This ties back into your value prop being clear, but your messaging has to be absolutely spot on.46% of consumers say that they would pay more to purchase from brands they trust. If someone doesn’t trust your brand, why would they purchase from you? You’re more likely to purchase from a trustworthy brand because you know you’re not going to get ripped off and you’re going to get what you pay for. Remember, time is money. People don’t like making mistakes ’cause that costs them time.

Lesson five,

understand that attention spans are short. I wanted my audience to get to know how great Kissmetrics was, but I didn’t understand that 80%of readers will never make it past the headline. Make your point and make it early. If you don’t, you’re going to end up losing a lot of people. And as I mentioned, your headline should solve people’s problems. If they can’t figure out what problem you’re solving through your headline, you’ve lost ’em. Even if they read further, chances are they’re not going to convert.

Why Your Blog Strategy Isn’t Driving Traffic

Why Your Blog Strategy Isn’t Driving Traffic

Why your blog post strategy isn’t driving traffic. Did you know that according to HubSpot, “Markers that prioritize blogging are 13X more likely to see a positive return on their investment?”But here’s the thing. We all know that blogging is important, but so few blogs actually drive traffic.

let alone lead to conversions. Why? There are tons of reasons, but it can be especially frustrating if you follow Google’s exact device, right? Thoughtful, well-researched informative content that your audience actually wants, and you’re still not seeing any of the kind of results that you’re really looking for, even though you follow those rules. Here are some of the reasons why your block might not be generating enough traffic.

Reason one,

You’re not incorporating images into your content. According to Jeff Bullas, “Articles with images get 95% more total views than articles without images. And if you want to take it one step further, consider using infographics as well. Infographics tell a whole story. It makes a lot of you know, the rich data type of content, easy to understand and digest in a visual format. And you can do this through tools like, Canva Canva is free, and you can create infographics through it or you can just pay someone that you find, let’s say designer on Dribble or Upwork. And if you want to go even another step further, consider embedding videos as well cuz if a picture says a thousand words, a video, they say 10,000 words. At least, that’s why I believe because a video is much more impactful than an image.

Reason two,

You’re not linking correctly. Long-form content gets an average of 77% more links than short articles. But here’s the thing. The way Google crawls your website is by links. When other people link to you, they bind your website, and they start indexing. The more links you have, the more valuable your site is, but your links internally within your website are how Google also crawls your whole website, and figures out what articles are related to each other and which ones, should they rank higher.

So if I have an article on let’s say, digital marketing and I’m talking about different strategies in digital marketing, such as social media marketing or SEO or paid advertising on Facebook, I would link to the respected article. So for example, when I talk about social media marketing, I may link to an article on the beginner’s guide to social media marketing. When I’m talking about SEO within that digital marketing article, I may link to let’s say, a guide on how to get started with SEO, and so forth and so on. That will help your overall site get more traffic and rank higher in Google.

Reason three,

You’re not leveraging topic clusters. A former product marketer at Buffer offered Lua to build topic clusters around Instagram and marketing by interlinking articles related to the same topic. And in six months, weekly organic traffic went up by 48%.From 27,000 visitors to 40,000. That’s a massive increase. So consider doing clusters. You can also see this on Moz. They talk about the beginner’s guide to SEO, and they’ll have all these articles that they’ll link to that are more detailed when it comes to SEO.

Reason four,

Your meta descriptions aren’t optimized. Title tags between 15 and 40 characters have an 8.6% higher click-through rate than lengthier ones. So make sure your title tags are short and to the point. Also, consider leveraging emotions within your title tags or even evoking curiosity. So for example evoking curiosity is the seven benefits of green tea. Number five will shock you. Whoa, what’s number five? It’s going to shock me. That’s an example of evoking curiosity, and emotions if your titles or descriptions make people feel happy or sad, or loved, those are all ways to get more clicks.

Reason five,

you’re not promoting nearly enough on social. Think your blog strategy starts and ends with your actual blog? Think again.73% of marketers believe that social media has been very effective for their business, and it’s one of the best ways to promote your blog.

Seven social media metrics you need to track

Seven social media metrics you need to track

Seven social media metrics you need to track. You might be on every single meaningful social media site out there but all your effort isn’t really worth anything unless you’re following what’s driving your results and what’s not. Trust me, there has been plenty of times I posted something out there and I thought that was great. Well, I gained no traction. Sure, I may have gotten some likes or impressions but those things really didn’t help my business grow.

So, what do I do after a post like that? I go to the numbers and not the big ones like, hey there are 4.5 billion users on social media according to a status that’s an obvious one and that doesn’t really help movYou might be the needle. When I’m talking about when say numbers I’m talking about the metrics, the essential ones that you know you need to track and you need to optimize to maximize your return on social media spend or just your time on social media.

Metric number one

is reached. This is an easy one. Reach is the number of people who see your content. It’s always important to ask yourself two main questions with this one, whether or not you’re reaching enough people. If you’re reaching enough people why aren’t they converting? Nearly 75% of the world’s population over the age of 13 uses social media. So, your audience is out there. Pay attention to an important subset of your reach. What percentage is made up of followers versus non-followers? What percentage is made up of followers within your ideal regions and age range that you’re targeting that’s the right fit to buy your product or service? If you’re targeting the wrong type of people you may want to adjust your content, look to see what some of your competitors do so that way you can target the right people and generate more sales.

Metric two,

impressions. Meta saw impressions grow 10% in 2021. Yes, if they’re seeing impressions grow in 2022 and 2023, and over time, numbers change. But when you think about this, if these social networks are seeing their percentages grow, your percentages should also grow. But on the flip side, if their percentages are decreasing and yours are decreasing, you’re like, wait, I’m not getting as many impressions. What am I doing wrong? Well, let’s say a social platform’s, you know, impressions decrease by 20%, but your impressions maintain flat. That means you’re doing something right. If they’re actually gaining users, you would be doing better, but that’s why tracking impressions are super important.

Metric three,

is the engagement rate. Facebook engagement rate benchmark is 0.06%. Instagram engagement rate benchmark is 0.68%. That just gives you an idea, you want to be doing better than your competition. Forget these bench, you know, mark stats, instead, the easiest way to figure out how you’re doing on all the social networks is to go look at your competition, see their engagement rate with how many likes and comments they’re getting per post based on how many followers they have. So if they get a thousand likes when they have a hundred thousand thousand followers, that’s a 1% engagement rate. If you’re doing better than your competition, you’re doing good.

Metric four,

amplification rate.The ratio of shares per post to the overall number of followers. Coined by Avinash Kaushik, the author, and digital marketer at Google, amplification is the rate at which your followers take your content and share it through their network. So, you want to really look at this because you can see what kind of content is helping you and which content isn’t really getting you the amplification that you’re looking for. You want to create more of the content that is getting you the amplification and less of the content that isn’t getting you much of it.

Metric five,

virality rate.Similar to amplification that it measures how much your content is shared, but the virality rate calculates share as a percentage of the impressions rather than as an impression of followers.


Metric six,

audience growth rate. How many new followers are you getting on social media over a certain period of time as a percentage of your total audience? Here’s a tip for you. If you want to grow your audience fast, get on TikTok.It’s the fastest-growing social network with 105% user growth in the US over the last couple of years.

Metric seven,

social referrals. According to HubSpot, consumers are 71% more likely to make a purchase based on social referrals. Now, social referrals are huge because it’s other people vouching for you saying your product or your service is good. Think of it as a version of a review or a rating on Amazon. That’s the same concept with let’s say, social referrals.

Read More: how to run TikTok ads in 2022

Now, a bonus metric for you, and this is the most important one which is why I really want to save it for last and this would technically be number eight, which is ROI. What is your ROI on social media? What posts are getting you the most return versus which posts are generating very little to nothing? And you can track this in Google Analytics. You can set up goals and conversion tracking.

Also, when someone completes a lead form or a purchase or buys a service from your signs you can also survey them and ask them how they find you and where they signed up from. This will give you an idea of what channels are giving you your biggest ROI. And if they said, hey, social media, well what posts on social media made you find me? They may remember, or they may not. But it all helps out, especially when you combine that with Google Analytics goal tracking.

Social Media Strategy Doesn’t Get Any Engagement

Why Your Social Media Strategy Doesn’t Get Any Engagement

Why Your Social Media Strategy Doesn’t Get Any Engagement. One of the most common issues is that businesses are using social media without a real plan. Social media is a game of strategy that needs to be planned and mindful. During this video, I dive into seven reasons why your social media presence isn’t driving any engagement.

Ubersuggest: https://neilpatel.com/ubersuggest/

Why your social media strategy doesn’t get any engagement. There are 4.59 billion users on social media according to Statista. So, why isn’t your strategy getting any engagement? Every brand, organization, and person out there has a profile. But even though just about everyone and their mother is familiar with social media, they don’t usually have the right mindset when it comes to driving growth.

One of the most common issues that I see all the time is that businesses using social media, are using it without a real plan. Social media isn’t a roulette table. It’s a game of strategy, planned mindfully. So let’s dive into seven reasons why your social media presence isn’t driving any engagement.

Reason number one, your content isn’t optimized. Not every strategy works on every platform. What might work on Twitter, might not work on Facebook. For example, on LinkedIn, we find that we get the most amount of followers and engagement when we create content that’s on LinkedIn, without a link going back to our website. You got to see what works for each and every single platform. Adapt your strategy, and then, post content for each of those platforms.

Reason number two, your content calendar needs an update. According to Sprout Social Index, 74% of consumers think just one to two posts a day is ideal for brands. At a minimum, you need to be posting daily on every single platform that you’re on. Because of the way these algorithms work, no matter how often you post, all your followers are never going to see your content. But if you post at least once or twice, there’s a good chance that a large chunk of your followers will at least see your content. And a good content calendar will help you with this.

Reason number three, you’re not using a cross-channel approach. The average social user is active on six different platforms a day, and spends 2.5 hours a day, engaging on social media. So the more they’re online, the more they should see your brand.
Reason four, you’re not adding a call to action. The average click-through rate on social ads is only 1.3%. Why? Because most brands don’t prioritize having a sensational call to action in their posts. Something that actually drives users to complete that next step. So not only do you need to have a call to action, but it needs to be related to that video, post, or image.

Reason five, your posts are all text. Do you know what people love to look at? Pictures. In fact, 68% of social media users prefer images to text-based posts. And it’s not just images. Why not use videos? You know, they say a picture says 1,000 words. I say a video says 10,000 words. A video not only can really nail down the point that you’re trying to describe.

Reason six, you’re posting at the wrong time. According to a Hootsuite analysis of over 30,000 social posts, the most effective time to post is at 10 a.m. on Tuesdays, Wednesdays, and Thursdays.

Reason seven, your customer service approach is lacking. Poor customer service is the primary reason consumers unfollow brands on social media. And it’s not just about saying, “Hey, I want to help you because “I want you to buy my product or service.” You want to help people because you care. You want to genuinely help them get the results. And the only way you really end up doing that is by taking the extra step, and just really helping people out, whether they can afford your service or product, or not. You do this because you care.

This is What Will Happen with Instagram, Facebook, and Tiktok Whether You Like it Or Not

This is What Will Happen with Instagram, Facebook and Tiktok

This is what will happen with Instagram, Facebook, and TikTok whether you like it or not. When Snapchat hit the market, it was a great success. So successful that Instagram started to copy some of its features. And it made Instagram even more popular. Snapchat, still today, is a success. But a lot of people have their features. And Instagram has grown into a large corporation now. So much that it’s said that it’s estimated to be worth over $100 billion according to EarthWeb.

Now, of course, Instagram’s, you know, owned by Facebook. But still, that’s a large chunk of Facebook’s market cap. Eventually, TikTok came out and people started to do the same with them. They started to copy TikTok‘s features. Just look at YouTube Shorts. It’s similar to TikTok. According to Statista, YouTube shorts has over 30 billion, with a B, monthly views. That’s a lot of views. Do you see a pattern here? Everyone is copying each other.

SurveyMonkey: https://www.surveymonkey.com/
Ubersuggest: https://neilpatel.com/ubersuggest/

If something is working for your competitors and you aren’t doing it, you are going to lose market share and business. Here’s what I want you to do with your company when someone is out-innovating you.


I want you to look at what they’re doing. What’s causing their growth? Copy it. You can figure out what’s working for them by using tools like Ubersuggest. There’s also a similar web out there as well. And it tells you, “Hey, here’s what your competitor’s doing. Here’s where they’re getting all their traffic. Here’s what’s working. Here’s what’s not.” And you can also survey your audience and figure out what they like about your competition. You can use tools like SurveyMonkey to perform this and it’ll tell you, “Hey, this is overall feedback.” Some people give you random stuff. Some people will give you great feedback. But when you survey, not 10, but 30, 40, 50, 60 people, even 100, you’ll start noticing patterns. And look for the patterns and that’s what you should focus on first.


I want you to hire better talent. Not saying that your team isn’t great, but you can always have better talent. Go on LinkedIn and see who works for some of your competitors. Who are they using that’s outshining you, right? Look at the competitors that are growing faster than you, and have those amazing features or products that you don’t have. They must have some amazing talent. You just got to go find them. So go on LinkedIn, and look at their employees. Look at what business units they’re in charge of, the products or the services that you’re trying to copy. Look to see their work history. If they have continually gotten promotions and they stay at companies for a while, they are good people.


start experimenting. Copying your competition is one thing. But if you really want to win, you have to one-up them. The one way to beat them is to start experimenting. There’s no guarantee that something works the way you want. And sometimes when you think something won’t work out, in many cases it does. That’s why you want to run at least one experiment a month, and ideally, one a week. Over time, you’ll learn how to create a better product or service, and even win over your competition. And when you’re running these experiments, don’t get demotivated by the failures. Just keep in mind the more you fail, eventually, you’ll go down a path that leads you down the right way and helps you win.


I know with this strategy you probably don’t like hearing that “Hey if your competition’s doing something you’re not doing, you got to start learning how to copy, execute faster, or one up then by making whatever you copy better than them.” But it’s the reality. If you say, “Hey, I’m not interested in copying my competitor’s products or features,” like how Google may try or Apple or Facebook may try. Do you think Apple’s Cloud storage was new? Dropbox was doing an amazing job, but Apple came out. They got iCloud and started eating into their market cap. And when I say copy, it doesn’t mean it has to be pixel for pixel copycat of what they’re doing. It’s an idea. It’s a strategy.

You need to figure out how it can tie into your business, how it can fit with your customers, and how you need to mold that product or service or strategy, or feature to fit your audience. And that may not look identical to your competition. That’s what I mean by copy.

7 Tips for Performance Marketing Agency

7 Tips For Selecting a Performance Marketing Agency

Seven tips for selecting a performance marketing agency. I’ve been in the marketing world for over 20 years now, specifically performance marketing, also known as digital marketing. I know they’re a little bit different but still performance, digital marketing, a lot of overlapping there. And one way to get your marketing done is to hire an agency. If you make the right choice, you’ll grow, you’ll thrive and you’ll succeed. If you make the wrong choice, you’ll waste time, and money and get little to no results. So how do you ensure that you are going to pick the right agency? Here are some tips to help you.





Ubersuggest: https://neilpatel.com/ubersuggest/




Tip number one,

look for agencies that win awards. We actually have dozens of awards, even though we’ve only been around for five years. Agencies get awards for the work that they produce for their clients and it’s also based on the results that that work provides. So if an agency doesn’t have awards it’s harder for them to prove that they were good at what they are claiming to be good at.


The reason I like looking to see what agencies have awards is that the judges for these awards are typically other markers who are really good at what they do. So it’s not easy to get them.


Tip number two,

does the agency have industry experience? If you want to hire a plastic surgeon to adjust your nose would you hire one that specializes in plastic surgery for ears or noses? Of course, you would hire the one that specializes in noses because that’s what you’re looking for. So why would you hire a marketing agency that doesn’t have experience in your industry or for the marketing types of services that you’re looking for? It’s like hiring an ear doctor to help you with your nose. It just doesn’t make any sense.


Tip number three,

ask for references. If someone gives you references the chances are the references are going to be great. But if you ask for references and someone doesn’t have any it means that they don’t probably have that many happy clients.


Tip number four,

look who’s working on your account. As you may know, my name is Neil Patel and I’ve been a marketer for over 20 years I think I’m good at what I do even though I still have a lot more to learn and I can continually get better and improve. But if you hire my agency, NP Digital, because of me, that’s a big mistake. You should be hiring my agency or any other agency based on the team that is working on your account.


Tip number five,

the size and age of a company. If an agency has been around for a long time, great. If an agency has been around for a long time and they’re small, that’s bad. The reason most agencies are small is that they aren’t amazing at what they do. See, most agencies grow through word of mouth and referrals. As you do good work, you get more referrals. So look to make sure the agency you are working with has been around for at least three or four years and is continually growing. If they’re not growing that usually means their clients aren’t giving them tons of referrals because they’re not happy with the work.


Tip number six,

account managers. For some reason, some agencies just don’t assign dedicated account managers. You need to have someone dedicated to your account that you can talk to whenever you want. That person may also work on a few other accounts based on how much you’re paying that agency but a dedicated account manager is ideal. If you don’t have a big budget you may not even get a semi-dedicated account manager but that’s what you should eventually strive for. You’ll find that when someone internally at the agency is fighting for you and they’re fighting for you to have more resources and get the best results and make sure that everything that they’re doing is for your best benefit, you typically get better results.


Tip number seven,

how many services do they offer? The sad reality of digital marketing is you need to take advantage of an omnichannel approach. That means Google, Bing, Facebook, Instagram, TikTok, LinkedIn, Twitter, Amazon, Walmart, and whatever another platform is out there, even BeReal. You have to be on all the channels that make sense for your business.


What Is Digital Marketing

What Is Digital Marketing

Digital Marketing – one of the most frequently mentioned buzzwords in marketing. Marketers praise it’s the way to grow an online business and academies all over the World advertise their new digital marketing courses as the next big thing.

How can you take advantage of this to boost your career and unlock the business opportunities digital marketing has to offer? The first step is to understand how digital marketing works and that is exactly what you’ll learn in this video.

Let’s get started with a simple definition of digital marketing.  Digital marketing is a form of marketing for promoting and selling products or services on the  Internet. It’s the process of leveraging different online marketing channels like search engines,  social media networks, and email to reach your target audience.

Through digital marketing,  you can find people interested in your offering, interact with them,  and build trust with your brand.

  • Digital Marketing

Digital marketing has a number of types, the most important are website marketing, search engine optimization, content marketing, PPC advertising,  social media marketing, email marketing,  video marketing, and affiliate marketing. To understand how digital marketing works, let’s see how the different digital marketing types can be used in an online marketing campaign.

Meet John. John wants to promote his online business and find customers to buy his products. He knows that his potential customers are out there, and he knows that digital marketing is the way to go but he doesn’t know how to get started.  Let’s help John by laying out a  digital marketing strategy he can use.

The first thing that John has to do is to create a website to showcase his brand, products,  and services. It doesn’t have to be fancy but it should be fast, mobile-friendly, easy to use,  and offer a great experience to users. This is what website marketing is all about.  A website is the focal point of all digital marketing campaigns and the medium to present your brand to the online world. The next action that John should take is to start thinking about content.  the digital world, marketing is done through the use of online content. Things like blog posts,  videos, images, and podcasts are some of the content types he can use to grab the audience’s attention and generate interest in his brand. This is what content marketing is all about. Through a well-planned content marketing strategy, John can identify his audience’s problems and create valuable and relevant content to satisfy their needs.

  • Search  Engine Optimization

The next task John has to deal with is Search  Engine Optimization. SEO will help John’s website to rank higher in the search results and reach the billions of people that use search engines on a  daily basis. During this stage, he will make sure that his content is relevant to what users want and that search engines can access and understand his website. He will use different SEO techniques to convince ranking algorithms that his website deserves to be in the top positions of the results for keywords related to his business. SEO is the best form of online marketing that can get you highly targeted traffic 24/7 without paying for it BUT it takes time to work.

So, while waiting for SEO to work,  John can explore other channels like PPC advertising. With PPC advertising John can show his ads on top of Google search results and on the thousands of websites that participate in the Google advertising network.  Every time someone clicks an ad and visits his website,  John will pay a fee to the advertising platform.  His ads will not be shown to all users but to those that are actively searching for information related to his offerings.

  • Social Media Marketing

The next item on John’s task list is social media marketing. To further expand his reach,  he needs to have a presence in the same places his potential customers hang out and this is none either than social networks.
Websites like Facebook, Twitter, and Instagram,  have billions of active users that might be interested in John’s brand.  These platforms have advertising tools you can use to segment their users based on their location, interests, and demographics,  and target them with image and video ads. As Jonh’s audience grows and more people visit his website, he can start engaging with them. The best channel for this task is email marketing. Email is the most commonly used communication medium and a highly effective sales channel. Through carefully crafted email messages,  John can keep his audience engaged and nurture them until they become new customers.

  • Video Marketing

Next on the list is video marketing.  A lot of users are turning to YouTube, TikTok, and other video platforms before they make a buying decision.  John can take advantage of this by creating amazing videos that help people solve a problem,  make a decision, or simply have fun. Besides being a great sales channel, video marketing is one of the best ways to increase brand awareness and build a community of loyal followers.

  • Affiliate Marketing

Last but certainly not least channel John can use is Affiliate Marketing. Affiliate marketing is one of the oldest forms of marketing that has grown considerably with the rise of the Internet.  The way it works is simple. John will give a  commission to other people for promoting his products on their website and audience.  For John, this means more business while his affiliates are getting a commission for each sale. Affiliate marketing is not only a  great way to increase sales but affiliates can become the best representatives of your brand. That’s what digital marketing is all about. John can now continue optimizing his campaigns by carefully analyzing his digital analytics.  By making informed decisions and with lots of patience, he can watch his business grow with the help of digital marketing.

SEO and Digital Marketing Why SEO is Important

SEO and Digital Marketing Why SEO is Important

SEO is a strategy that is useful while managing your digital marketing strategies it is also beneficial for your marketing campaign so let’s see how it works with every other digital marketing campaign together here I’m gonna talk about digital marketing campaigns and SEO.

The First,


the campaign is pay-per-click PPC marketing is one of the best ways to target your audience and allows you to place advertisements for your keywords PPC works together flawlessly they can help you earn advertisement revenue in SERP when used simultaneously if you already optimize your keywords according to SEO strategies you can double your income by putting ads on them you will increase your chances of converting visitors into possible customers.


The Second,

is email marketing is one of the best online marketing strategies for your brand to increase awareness and remind people of your business sending links to your website through emails will keep your traffic and engagements high which your strategies aim to achieve after creating SEO-compatible content and sending links you will attract people to read your content and turn them into your future customers.

The Third,

the campaign is social media marketing social media and creating SEO content are interlinked as they work together much more often sharing your business websites link on your social media will make you look reliable and get people to view the web page building your online reputation visitors from your social media accounts will keep the traffic coming making external links to your social media account on your website will also raise awareness for your brand after explaining the key points to integrate SEO in your digital marketing let me show you why SEO is crucial for your marketing.

it gets you to the top on SERP and increases your website’s traffic being on the top will generate impressions clicks and engagements as a result you will get more visitors and conversions.

you will be able to track your website’s ranking and quality you will also see how your business is doing and make adjustments according to what is trending.

it is also world friendly instead of overspending to get your content visible to everyone you can work on your target audience who search for your services you define your target audience there are chances for you to be more successful.

last but not least combining SEO and digital marketing will increase your brand’s recognition with the help of SEO you will get your website on top of the service and get lots of engagement as a result overall you will increase the reliability of your business all right that’s it for the digital marketing and SEO.