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Five marketing predictions for 2023

Five marketing predictions for 2023

Five marketing predictions for 2023. One, optimize your marketing strategy for 2023. You have to be prepared. You are having a set plan with a budget and tangible goals is absolutely essential. But the rub, you have to also be able to pivot. Things can change in marketing at the drop of a dime. You see and read about all these algorithm updates. That means if you don’t adapt to them, you won’t do well in the future. Whatever your approach may be, you have to have it solidified, otherwise you’re just playing catch up. Now, I have some predictions for 2023, so take note and let’s see how things shake out.

Prediction one

More and more brands will move away from third-party cookie data. Did you know that the end of third-party cookies on Chrome starts in 2024? Now that’s a whole extra year. Now they may delay a little bit but chances are it will happen in 2024. That doesn’t mean that you can’t get a leg up on things right now. You don’t have to wait for 2024.

Prediction two

Voice search will continue to be a major factor. Sales from voice search were roughly 40 billion last year and they expect to grow even more this year above 50 plus billion. Now, some tips if you want more voice search optimized for mobile. In other words, make sure your site loads fast. Make sure your content is concise, and you’re answering questions really short and to the point. Look at long-tail keywords and make sure you blend them within your content. Also, optimize for conversational question-based keywords. You can use tools like AnswerThePublicto find out these keywords. And again, make sure that your answers are to the point of these questions. In other words, if you can answer them in one sentence instead of two even better. Don’t take five, or six sentences to answer a question when it could be done in one sentence that’s short and to the point.

Prediction three

Live shopping will take off. Live commerce will generate a predicted $387 billion in China alone. It hasn’t taken off as much in the United States, but it is catching fire and we’re seeing when influencers are part of the live selling, it does exceptionally well.

Prediction four

Social commerce will drive the conversation. 54% of users leverage social media to research products, so are using social media to showcase your products? From unboxing videos, heck to even people leaving reviews and talking about how they use your product. Even if you have a service, you can still use social media to get people to break down how they’re using your service and the results.

Prediction five

Podcast advertising will explode. In Britain alone, audiences consumed almost 60 million hours of podcasts a week. 75% of mobile gamers prefer audio ads over video ads. And we see podcast advertising booming because the amount of podcasts out there is really tiny. There are over a billion blogs, but from the last step that we saw when it comes to podcasts, there are less than 10 million podcasts. So, there’s just not that much competition, and a lot of the advertising that’s happening on podcasts right now is to promote other people’s podcasts.

Seven steps to ranking on YouTube

Seven steps to ranking on YouTube

Seven steps to ranking number one on YouTube. As someone that spends a lot of time on their YouTube channel, I promise you that I totally get the frustration when your videos just aren’t ranking well. All that time and effort for nothing, right?

What a drag. YouTube has 1.7 billion unique monthly visitors,62% of them who access the platform daily. And visitors spend an average of 19 minutes every single day on the platform. Simply put, there are a lot of people who are using YouTube every day, which means there’s a ton of market share to be captured. If you can apply the right methods for ranking on YouTube, you can do really well, and I’m going to teach you how in just simple seven steps.


Step one,

perform keyword research. This is what will ultimately make it easiest for your audience to find you, and find you is how you get shared. In other words, if no one finds you, you’re not going to get any views. So, I want you to go to AnswerThePublic.com, put in keywords and it’ll show you all the other keywords that are trending right now and are super popular and people are searching for today. And that data is continually updated on a daily basis. It even tells you the popularity of those keywords. You can do the same with another tool called Ubersuggest.com. Put in a keyword and it’ll give you a laundry list. Ubersuggest gives you more keywords.AnswerThePublic focuses on more of what’s trending today.

Step two,

once you have those keywords and the popular ones, incorporate them within your title. Match your search intent with the content in your video and how you describe it on your platform. So, it should be within the title of the video should be on that topic. If you’re just putting the keyword within the title and the video’s not really on it, you’re not going to do well because people are just going to bounce away from your video in the first few seconds and it’s going to hurt your rankings.

Step three,

optimize your video description and video file.YouTube recommends putting the most important keywords in the first couple sentences of your description and making sure the description is under 200 words. And make sure you add the keywords to the file name as well.


Step four,

use the right hashtags. You want to add hashtags to your video descriptions and your titles so that your video comes up when users search for a specific hashtag. That’s super important because, if you’re not using hashtags with the right keywords, you’re going to have less discoverability with your videos and you’re going to see that your videos are going to get suggested less over time as well.


Step five,

select the right category. Look, when someone searches for a particular video with advanced options, they can optimize their search to only show videos from that specific category. So you don’t want to just select the most generic category. You want to select the most relevant category for the videos you’re creating.


Step six,

upload a custom thumbnail. YouTube recommends using images that are 1,280 by 720 pixels and saved as two megabytes or smaller. It’s all about that thumbnail. If no one’s really clicking on that thumbnail, you’re not going to do well. So you want thumbnails that pop, grab people’s attention, and sometimes have data in them, and you’ll find that people click through and watch your video.


Step seven,

use an SRT file to add subtitles and closed captions. You can use this feature to highlight important keywords, and I know YouTube can automatically quote, unquote transcribe your video, and add the subtitle seven if you don’t upload an SRT file, but it’s not the same. Uploading one really does help with your rankings.

Five mistakes every new marketer makes

Five mistakes every new marketer makes

Five mistakes almost every new marketer makes. You’re new to marketing, you have energy, you have optimism, and you’re hungry for success. So what can you do to ensure all that energy doesn’t go to waste?

Here’s a harsh stat for you, courtesy of LinkedIn.95% of people fail online, lose money, or never make a penny from internet marketing. That means that the odds are against your success but that’s only because you’re new and don’t know much better. Look, no one’s perfect. I’ve made tons of mistakes. So many, I can’t even count them on both my hands and I keep making them. The biggest difference is that I know which dumb, small, or maybe big mistakes to avoid. And here are the top five mistakes I see new marketers making all the time.


Mistake number one:

lack of research. The market research services industry is growing fast. From 75 billion in 2021 to a projected 90.79 billion in 2025. If you do market research, you’ll figure out what people want. See, marketing isn’t about doing what you want to appeal to the ideal customers. You’re not buying, your ideal customers are buying. So how can you appeal to them? Through market research, you can figure out what they like, what they don’t, what’s appealing to them, the problems that they’re facing, and the solutions you can provide. And the key wording that I just said is the problems they’re facing and the solutions you can provide. In your marketing, if you can address problems and then talk about your solutions, you’re much more likely to win.


Mistake number two:

poor branding positioning. Do you know where your niche lies? So many companies market products without considering brand perception or what their audience needs. Brand consistency can increase revenue by 33%. And it’s not just only about being consistent with the brand, it’s about being omnichannel with the brand. You know, one day I was in the Expedia Canada office and I was talking to an individual named Tony who’s running a lot of their marketing in SEO.

And Expedia owns tons of different brands, you know like Trivago or hotels.com, the list goes on and on. And when I was talking to Tony, he’s like, “Did you know, Neil, when we went omnichannel and our brand was in not just one channel or two channels but the majority of the channels and we’re using the data to optimize each of those channels, we were generating at least 10% more ROI from each channel.”I was like, “Really?”He’s like, “Yes.”Even though people are familiar with the Expedia brand, they did much better by being omnichannel.

Mistake number three:

not paying attention to repeat customers. Only a 5% increase in customer retention can increase your company’s revenue by 25 to 95%. Just think of it this way, you probably buy from amazon.com. You probably have bought from them multiple times. Did you know that Amazon makes the majority of its money from repeat customers, not new customers? That’s the key to building a big business. There are only so many people out there that you can target and it’s hard to convince someone to buy from you. But what’s easier than convincing someone to buy from you is convincing them, the person who’s already bought from you, to continually buy from you because you’ve already gained their trust.

Mistake number four:

not using an omnichannel approach.73% of customers prefer shopping through multiple channels. So use an omnichannel approach. Use TikTok, Instagram, Facebook, Twitter, SEO on Google, SEO on Bing, paid ads on Google, paid ads on Facebook, YouTube, and organic YouTube. You get the point. You want to take an omnichannel approach. As I mentioned earlier from the Expedia example they saw a much higher ROI.

Mistake number five:

lack of authenticity.88% of customers says authenticity matters when deciding what brands they like. So what are the reviews? What is open boxing? You know those videos on TikTok of someone using your product. That’s what people want to see, that’s authentic. You don’t need high-quality, crazy, amazing production to do well. You just need authentic stuff out there. And if you push that, you’ll do much better.

My five favorite PPC strategies

My five favorite PPC strategies

My five favorite PPC strategies. So what can you do to maximize your return on your pay-per-click campaign? Well, I want you to try out these five strategies and watch your ROI skyrocket.

Strategy one,

launch remarketing or retargeting campaigns. When you use remarketing to target a familiar visitor, they’re 70% more likely to purchase your product instead of a competitor. You’re probably wondering, what is this remarketing or retargeting that you’re talking about? Think of it this way. You go, you look to buy something. You browse Amazon or any e-commerce site. Have you noticed, when you look at something you may add that to your cart, but if you don’t buy and you keep browsing around the web you start seeing ads for that product? It’s crazy, right?

Are they mind readers? No, what they’re doing is using something called remarketing. What that does is, the website is telling Google or Facebook, “Hey, this person viewed this product, but they didn’t buy it, so can you please show them ads for it because they’re interested in it and maybe the ad will convince them to come back and buy again.”Super effective strategy, one of your highest converting campaigns. You got to leverage remarketing and it works for both B2C and B2B companies.

Strategy two,

leverage a cross-channel approach. Google Ads is great, but you might need to use a different platform to balance out your approach. There’s Facebook, there’s Instagram, there’s TikTok, there’s Snapchat, there’s Reddit, there’s Pinterest. The list goes on and on. But here’s what’s important with this strategy. It’s not about actually using, just let’s say, Google and Facebook and Instagram and TikTok.It’s actually taking your learnings from one platform and applying them to the other. When you do that, what you’ll find is they’ll all become more efficient and you’ll start generating a much higher ROI.


Strategy three,

design mobile-friendly landing pages. Look, more than 50% of the clicks happen on mobile devices. I don’t care if you’re in B2C or B2B, mobile is super popular. You got to optimize your landing pages for mobile, and they need to be different than desktop landing pages. If you put all that content you would do on a desktop device for a mobile landing page, probably not going to convert as well. Whether you use images or videos or quick animated gifs to get your message across, you need to have your mobile landing pages be super friendly when it comes to a visual aspect.

They also need to be responsible so it works on any type of mobile device. Some people have five-inch screens, some people have seven-inch screens, and some people have 10-inch screens. It needs to adapt to their device size. And you need a content delivery network. CDN, which is what it stands for as well so that your website or your mobile landing pages load faster. A CDN puts your site on servers throughout the whole world so that way when people visit your website, it pulls from a server that’s the closest to the city they’re in.



Strategy four,

use my Google Ads Creator. Look, go to Neil Patel. com, click on the tools navigation link and I was hoping you could go onto the Google Ads Creator. Or if you don’t see the menu, go to neilpatel.com/blog and you’ll see it at the top or on the homepage of neilpatel.com, it’s in the footer. The Google Ads Creator will tell you everything that’s wrong with your Google Ads and how to fix them.


Strategy five,

choose your campaign type wisely. Look, there are search ads, there are display ads there are social ads, and there are Google Shopping ads and the list goes on and on. Heck, you can even do ads within stories on Instagram. There are so many ad types, you need to test them all, and you need to be mindful. So for example, if I were doing an ad on Snapchat, I would actually take the copy I would normally present on a landing page, put it in Snapchat so when people can actually see it, and then, if they want to end up visiting my site to learn or buy more, they can visit my site.

But that way I’m keeping on Snap and pitching them there which means more people are going to see my message and I found that it increases my conversion rates. In other words, you need to be mindful of the channels that you’re using so you can adapt your advertising and your marketing to those channels.

Five ways to eliminate wasted ad spend

Five ways to eliminate wasted ad spend

Five ways to eliminate wasted ad spend. You’re running tons of ad campaigns, but how many of them are actually getting you some kind of return on your investment? According to Next & Co digital media’s waste report, the numbers on wasted ad spend are simply staggering. In Q1 of 2022, an average of 40% of media spend was wasted. You’re talking about billions of dollars here. Google found that more than 56% of ad impressions are never seen by customers.


Proxima estimates $37 billion of worldwide marketing budgets are being wasted on poor digital performance. So what can you do to make sure that you stand out from the majority of other advertisers out there? This sounds tricky, but it’s possible to make sure that you’re not just blowing all your ad budget. Here are five ways that you can do to eliminate wasted ad spend and make sure your ads actually get seen.


Strategy one,

this one’s simple. Target your audience effectively.66% of customers expect companies to understand their unique needs and expectations. From looking at who your audience is doing look-a-like campaigns to uploading your email list to letting Facebook and Google learn based on where you’re getting conversions, this all helps you target the right people. The last thing you want to do is show your ad to the wrong customer. Think about your user persona. Who’s your ideal customer? Only show those people ads and remove everyone else. Once your ads become more and more profitable, and as you scale them up, then you can expand your audience. But first, have a laser focus on your ideal customer before you go broader.

Strategy two,

retarget users at different points and parts of your funnel. Consumers are 70% more likely to convert after clicking on a retargeting ad campaign. Here’s what I mean by this. Look, if someone comes to your website, let’s say you’re selling mattresses, they add that mattress to their checkout. They don’t buy, though. You’re devastated. You show them a remarketing ad for that mattress, so whenever they browse the web on different sites, they see ads for, guess what, your mattress that you’re selling. And you know what? That ad also showcases how it’s %5 or 10% off. They click, and they buy. That’s a great way to generate more sales because you’re targeting the right type of people. If someone added something to their cart but didn’t convert, you know they’re interested. Or if you’re in B2B, and someone went to one of your lead form pages, and filled it out partially or all the way, but they didn’t click the submit button because they changed their mind, remarketing them will increase your odds of converting them.

Strategy three,

leverage a cross-channel approach. Brands using three or more channels in a campaign enjoy a 287% higher purchase rate than those with a single-channel campaign. Plus, here’s the beautiful part. You can take all the learnings that you have from one channel, like Instagram or TikTok, and apply it to Facebook and Google, and other channels. That’s what we do. That’s how you can run so many more ad experiments at once. And then, figure out what’s working with your ideal audience, and then fine-tune your campaigns for all the other channels or platforms, and get the most ROI.

Strategy four,

use my ads grader tool. Go to neilpatel.com/blog.In the navigation, just click on tools. And then I want you to click on my ads grader. You know, go through the forms and the processes. It’s really easy, you have to click some buttons, and boom, you’re off into the race, and it’ll analyze all that you’re doing with your ads that are right and wrong and tell you what to fix. And best of all, it’s free.

Strategy five,

run ads at the right time. An ad run at the right time can help you generate sales. An ad run at the wrong time will just cost you money. Let’s say you’re in B2B and you’re trying to get more phone calls for your call center or your salespeople, and you show your ads Monday through Sunday, in essence, seven days a week. But if your people are only there o answer the phone calls from Monday through Friday from 9:00 to 5:00 p.m.,

well, the rest of the time, you’re paying money, and no one’s there to answer the phone call. Same with B2C. If you’re advertising for your store or your company and you’re not around 24/7, then you’re going to end up losing money. This is what’s called dayparting. It’s a simple way to save money if your business is not operating at all times, especially during times like the holidays when you should be turning off your ad if you have nothing to sell during those periods.

customer service tip will change your marketing

This one customer service tip will change your marketing

This one customer service tip will change your marketing. When your customers see your brand, do you know how they view you? Are you just some faceless entity? Or do they feel like they actually know you, your team, and how you can help them ASAP? According to HubSpot, 68% of customers say they’re willing to pay more for products and services from a brand that offers quality customer service experiences. So, not only are they happier with your business, but they’re also spending way more money with you.


If you offer them something of value and treat them with respect, you will explode in a good way, especially with your marketing, and my favorite customer service tip that really helps with marketing, it’s actually pretty straightforward and it’s something that I think most successful business owners and marketers should practice every single day. Speak as your customers do. So, what does this look like in practice, especially as a marketer?


Number one,

use casual subject lines. A study from Barilliance shows that 64% of customers make a decision to open emails based on subject lines. Casual ones, ones that like, your friend would send to you, are much more likely to be opened than ones that are just super professional. When a buddy sends me emails like, “Hey, you got to check this out.”I open it. When I see an email subject line, in all caps and is professionalized, or the first letters of each word are capitalized, I’m less likely to open it.


adopt a conversational tone in your content. Look, you should still present yourself as an industry expert, but a true thought leader doesn’t talk down to their audience. You should talk to them as if you’re talking to one of your friends. Build that rapport, build that emotional connection. That’s how you build up that community that’s more likely to evangelize you and promote your products or services in the future. That’s what’s going to create a ton of good word-of-mouth marketing.


improve your support chat.52% of consumers are more likely to make a repeat purchase if the company offers support via a live chat. My buddy Yaniv is the co-founder of a company called Nextiva. Nextiva is a phone service company and they provide phone service to people all over the world. Now, they ended up raising money from Goldman Sachs at over a 2 billion dollar valuation.

They bootstrapped the company and then raised money at over a 2 billion dollar valuation. That’s massive. Do you want to know one of the secrets that helped them grow to be such a big company? Yaniv told me firsthand. Chat is responsible for roughly 33% of their sales. This is chat on a website, massive. He makes sure there are people there to help people out and really take care of them because they want people to be delighted even if they don’t buy from them.


make sure your website is easy to navigate.56% of customers expect to find what they’re looking for from a company in three clicks or less. So, make sure the language on your website is super clear and if they’re on a mobile device, they want it ideally in less than three clicks. So, just think about your navigation, and look to see how you can improve it. You can use tools like CrazyEgg to see how people engage with your website, where they get stuck, and they do user recordings, so that way you can use that data to improve their overall experience.


create how-to tutorial videos. Users are three times more likely to prefer watching a YouTube tutorial to reading a product’s instructions. So, people want to see how-to tutorials. You can do it in gifs or videos. Think about this. Would you ever want to read an article on how to tie a tie? Of course not. You want to see some animated gifs a YouTube tutorial that just quickly shows you how to do it in 30 seconds. That creates a better experience, relating to your customers, talking to them as if they’re talking to another friend, or talking to each other will help your marketing explode.

Trust me, you don’t want to talk to them as if you’re some expert in looking down upon them. That’s just not nice. You don’t want to talk to them as if you’re some Ivy League Harvard grad person using all this fancy vocabulary that they don’t understand. You’re not going to get the open rates, or conversions if you do that either. Talk to them as if you’re one of them and be one of them so you can truly understand how to make their experience better.

How to use customer surveys to boost your conversions

How to use customer surveys to boost your conversions

How to use customer surveys to boost your conversions. Do you know what your customers actually want? I’m not talking about what you think they want, but have you even asked them what they want? Trust me, you can’t afford to invest in providing your customers with what they actually want. In fact, according to a 2019 Forester study, companies that invest in their customer experience program outperform those that don’t by nearly 80%.


Customer surveys are an amazing way to take the temperature of what your audience is looking for, what you’re providing for them that they like, what your suite of services or products is lacking, what is all relevant, and what could be helping them in their life. Look, at the end of the day, you got a relationship with these new customers or even your existing customers. If you survey them and you talk to them, you’ll not just help them out, but it’ll also help you out. Here’s how you implement surveys into your strategy to drive more conversions.

Step one,

define what you want to learn. Do you want to improve your product or the service that you already have? Do you want to figure out why your customers are leaving your website? Maybe you want to figure out what your competition’s doing that you’re not. Maybe you also want to learn how you can make your existing products and services better. You can just ask them those questions. Through tools like SurveyMonkey, you can actually run surveys on your website. Or tools like Hotjar, you can run surveys on specific pages so that way you can get detailed feedback and segment those users such as what region they came from. Or you can even look at, “Hey, this is the page they’re on”so I know it’s related to this product, “so I can ask them this specific question.”

Step two,

choose a sample size. Look, if I ask one person where I’m going wrong, I’m only getting their opinion, and it’s not indicative of what my audience actually wants. The more brutal, honest feedback you get, the easier it is to define what’s going wrong. But you need it in quantity. So, many people say you need 30-plus responses to have a good understanding of what changes you need to make. I say you need over 100.30 is not enough. I found that when you get over 100, it gives you much better feedback. When you start getting 200-300, that’s a lot of feedback and you can get much more data on what you need to change so that way you can better improve.


Step three,

ask in real time. According to American Express, customers are likely to spend 17% more on a company that has good customer service. So when you’re talking to your customers during support or issues, ask them questions that you need to be answered to get a better understanding of what could be improved in your business. That’s really the key. When you have them in real-time, they’re much more likely to respond to you.


Step four,

implement your findings. According to Genesis,9 out of 10 customers give value to a company having knowledge of their previous purchases and preference. Have you ever been on Amazon and noticed that they show you products that you’re more likely to buy and that you’re interested in? For example, I never see products related to dog food or cat food. Why? I’ve never bought anything related to a dog or cat on Amazon because I don’t have any pets. And if they started showing me dog food or pet food, do you think they would generate a lot of sales? No. I don’t have any pets.

But Amazon shows me products related to toothpaste, toothbrushes, body lotion, toilet paper, and all household products that a lot of times we buy from Amazon so that way my wife and I and our kids don’t run out of toothpaste. Too lazy to go to the store? Buy it from Amazon, and boom. They send it to you the same day or the next day. You don’t even have to pay for shipping if you’re a Prime member. The point I’m getting at is if you look at what people like and have purchased from you in the past, you can then give them upsells, so that way you can get more revenue from the customer. Have you ever been at McDonald’s and they’re like, “Do you want to supersize that?”Do you want to shake with that?”Do you enjoy a Happy Meal with that?”If I take my daughter, she’s always going to say yes to the Happy Meal. Technically, she will want all that before I walk into the door and if I don’t get her that, she will be upset.


Avoid this email marketing strategy at all cost

Avoid this email marketing strategy at all cost

Avoid this email marketing strategy at all costs, Email marketing is super effective. As they say, “The money is on the list.”I routinely send out emails with an average open rate of over 30%, which is amazingly industry standard. And, the average ROI for an email campaign, well, it’s pretty spectacular. The average return is $36 for every dollar spent, and it can go way higher than that if you’re doing everything correctly. And if you’re doing things poorly, you’re not really going to see any ROI at all.


But that’s why you’re watching this video because we’re going to make sure you’re doing things right. So what’s the biggest mistake? This is the one that I see almost every single time that just really crushes an email strategy. It’s not scrubbing your list. Okay. Think of it this way. You got an email list. Doesn’t matter if you have a hundred people on your email list or a million. You got a list. You send them emails. Some people naturally want to open your emails, and some people don’t. Do you know what happens if you keep sending emails to the portion of your list that doesn’t want to open up the emails?




Well, let me give you a real-life example. All right. So, when I first started email marketing, I ended up growing my list to a little bit more than 28,000 contacts. And this is with one of my earlier blogs. And the blog was also on marketing, it was called “QuickSprout.”When I was at 28,000 emails, my open rate went from 20 plus percent to down 15%, and it started going all the way down to 10%. I was like, “Why? I’m continually getting new subscribers.”Why is my open rate continually going down?”It was because I was sending emails to people who didn’t want them. But you’re probably thinking, “Neil, if you’re sending emails to people” who didn’t want them, there are still people who want”the email, and those people will open it up, right?”That’s what you would think, but it doesn’t always work that way.

Read More:    The Best Digital Marketing Strategy

See, Outlook and Gmail, and other email platforms, have their own algorithms, and what they do is, let’s say I’m sending an email to a thousand people. If a hundred of them don’t ever open up my email, but there are 900 that sometimes do open up my emails, eventually those hundred people who aren’t opening up the emails, it actually taints the other 900.


Here’s what I mean. Even though they’re not connected, the way the algorithm works is, “Oh, you keep sending these”emails to these hundred people who don’t want them.”So your email’s more likely to be spam. So even though those other 900 people were engaging every once in a while, some of those emails that you sent to those 900 people will end up in their spam box or their promotions tab, even if they didn’t click the spam button or the promotion button. In other words, you need to make sure that you’re only sending emails to people who are engaging, or else the people who do want your emails, in a lot of cases, they won’t see your emails. And not only will your open rates go down, but, your overall clicks and opens will go down from the total number.


Because when you scrub your list, you’re deleting the records of the people who never engage.In theory, that causes your open rates to go up. But more importantly, it’s not just a percentage. You want the total number of opens and the total number of clicks, of people clicking on the email to go to your website, to increase even if your list size is smaller. So what you need to do is constantly scrub your list. Different email tools have different ways of doing this. I use ConvertKit.So in ConvertKit, for example, it’ll segment out, in a rolling 30 days, all the cold subscribers.”Cold” means people who haven’t engaged in the last 30 days. So what do I do with those people? I delete them.


Now, some people like putting them on a re-engagement campaign, where you only send out emails to those cold subscribers and try to get them to re-engage, maybe sending them an irresistible offer. You can do that as well. I highly recommend that. But what we do is because most of our emails are already really good, and we offer way more value than really selling anything actually at all. So what we do is, we tend to delete them because we found for,re-engagement campaigns aren’t as effective as they may be for more businesses. Because 95% of our emails provide value and don’t sell anything.


Well with most people, maybe 30% of the emails are selling people and 70% are providing value. So we don’t have the same issue. But for most people, you would want to do a re-engagement campaign to those cold people, send them something irresistible, and then for the ones that are still cold and don’t care, delete those. For the others that started to reengage, put them back into your main list. That’s how you ensure that you keep getting amazing opens, and amazing clicks and your emails get delivered to people’s inboxes. That’s how you succeed with email marketing.

Low-Effort Social Strategy Brings in a Ton of ROI

Low Effort Social Strategy

The low-effort social strategy brings in a ton of ROI. How much effort are you putting into your social media strategy? It can be so frustrating if you’re putting in all this time and effort, but you’re still not getting much if any kind of return on your latest campaign in your time. That’s why you need to work smarter, not harder.



Ubersuggest: https://neilpatel.com/ubersuggest/

AnswerThePublic: https://answerthepublic.com/


Look, your audience is out there. After all, according to Statista, there are 4.59 billion users on social media. So if you want to expand your reach, there are plenty of opportunities to do so, but you have to do it right.

My favorite way to boost ROI on social? It’s to post content users actually respond to and I do that by posting carousel ads. Carousel ads have an engagement rate per post of 1.9% compared to 1.74% for images and 1.45% for videos and that number goes over 2% when all 10 slides are used. And the craziest part, a combination of images and videos in the same carousels can drive even higher engagement at 2.33%.

Now, here’s where the issue comes in for users.88% of carousels only contain images, and 4% only contained videos. Carousel ads also have a 72% higher CTR than single-image ads. Now, here’s a kicker with carousels and this is why you needed to use them, especially with ads. Think of it this way, with social media what do Facebook, Instagram, TikTok, and everyone want?

They want you to keep users on the platform. See, if I pitch you on let’s say this phone that I’m selling and I say check out this phone, buy it through a carousel ad or just a normal ad, actually, not even a carousel ad. What’s going to happen? You’re going to ignore it. You’re not going to swipe up, you’re not going to care. And there’s a big drop-off rate from how many people see the adverse us how many people click, right? But on the flip side, if I do a carousel and I say you got to buy this iPhone, it’s amazing. I’m selling it, and I show you in a carousel 10 cool things that this phone does, and you swipe, oh wow, amazing camera, help me take better social media images.

Swipe two. Oh, wow.Better battery life than the previous versions. It lasts 50% longer. Swipe again, oh wow, the storage space is even more significant. I can store another 5,000 extra images that I couldn’t store before. Oh, even this is even more amazing, the front camera’s in HD. And then I go and say, oh, this one’s really cool. It has augmented reality built into the phone. Oh, it comes with sound-blocking noise. When I talk to someone on speaker, it blocks off the background noise. Oh, this is really cool. I got kids in the background that make a lot of noise, so this phone is right for me. And then they can click through and buy.

You see what I did there? I sold people through my carousel ad, so I don’t have as big of a drop-off from people seeing the ad and then clicking over to my website to learn more. This way, they’re learning within the carousel and then when they click through, they’re ready to buy. That is the simplest social strategy that’ll help you generate more returns today. Use it. We do it for our clients. It works out well. It works for almost every industry, both B2B and BDC. I don’t care if you’re selling a product or a service, it works. Check it out. You got to use it.  Thank you very much.

3 Easy Ways to Boost Conversions

3 Easy Ways to Boost Conversions

3 easy ways to boost your conversions. We all want more traffic, more leads, and more conversions. And believe me, I’ve tried just about every strategy out there. The average conversion rate for all websites is about 2.35%. But that number changes depending on certain industries, platforms, users, and other factors. Like, what is a conversion? Is it a conversion to you someone filling out a form field or giving you the email address? Or is it a conversion of someone buying a product from your website, which causes the number to change drastically?

The best-performing websites can go as high as 11%. Now, keep in mind, when they’re doing 11%, that’s usually not someone making a purchase, or if it is a purchase, it’s very targeted traffic to specific landing pages. And with so many websites offering similar products and services to you, how are you going to ensure that your website stands out and actually converts? Well, here are three simple and straightforward ways to get you more conversions than you currently had before.

Strategy one,

add a pop-up to your website. According to Sumo, the average conversion rate for all pop-ups is 3.09%. You’re probably thinking, “Pop-up, Neil? No one likes pop-ups.”Well, they convert. And I’m not telling you to put a pop-up when someone first comes to your website. The pop-up should be an exit pop-up. So to clarify that, an exit pop-up is someone goes to your website, may browse around, and then eventually they leave. If they’re going to leave, what do you have to lose to offer them a last-chance opportunity to get that conversion through a pop-up? They could just click the X button. You have nothing to lose. They’re going to leave anyways. But 3.09%, according to Sumo, will stay and convert. That means you’ll get extra conversions by just having an exit pop-up. Do you want those additional conversions or do you not want them? That’s why you should have that last-ditch effort which is called an exit pop-up. Now, I don’t want you to think about an exit pop-up being spammy, or that people hate it. Instead, think about the offer. If your exit pop-up is, “Give me your email, “yeah, that’s spammy and no one cares about that. But if your exit pop-up adds so much value and it’s just like, “Wow, I’m going to get this free software, free e-book, $10 off coupon, “they’re just like, “I’m getting a ton of value. Why wouldn’t I give you my information or convert it right then and there?”See, that’s a valuable exit pop-up.

Strategy two,

add testimonials, reviews, and logos. In an interview with ConversionXL, growth marketing expert Angie S., sorry Angie, I couldn’t pronounce your last name, said, “If quality social proof buffers notable uncertainty, get ready for some remarkable conversion impact, in some cases up to 400% improvement. “We’ve seen massive conversion lifts from having amazing reviews and testimonials.

Just think of it this way: Have you ever gone to Amazon, seen a product with little to no reviews or bad reviews, and bought that product? Probably not. But when someone has a thousand plus reviews and they’re over four and a half stars on average, what do you do? You’re probably willing to buy, especially if the price is good and you’re really looking for that product.

So reviews, testimonials,money-back guarantees, free trials, these all put people’s minds at ease because you’re showing them, “Hey, we know our product is so good, we’re willing to offer you the guarantees, the free trials, the testimonials, the case studies, the reviews because this all puts your mind at ease.”And you don’t just do this on your product page, but you also do this throughout your checkout page. So for example, I may have reviews and people having all these ratings on the product page, but when they’re checking out, I may also have a testimonial for that product on that checkout page as well which then helps convert more people into purchasing.

Strategy three,

add a countdown timer. Nothing like a little anxiety to drive urgency. According to a study by ConversionXL, one brand increased sales by 33%by using a single limited-time offer with the countdown timer. We found that when we use countdown timers, we usually don’t see a 33% lift in conversions but we usually see during the period that offers more than a 7% or 8% lift. May not seem like a lot, but every little bit adds up. You know, there’s this British cycling coach named Dave Brailsford, and the way he said you win the Tour de France or any bicycling tournament is you don’t pedal faster, you don’t train harder because everyone does that. That doesn’t mean you shouldn’t do that, but that’s not enough to win. What he tells you is you got to do all those little things to win.

So for example, you may go out there and you may sleep really well by getting a good mattress or a pillow so that way you have more energy when you do your race. Or you may make sure your helmet is aerodynamic, or you may make sure that your bicycle seat is more comfortable so you can pedal harder and longer. These are all examples of how you win in the long run by doing all those little things because they add up 1% here, another percent there,2% there, 3% there, it adds up and that’s enough to win and beat the competition.