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The Best Digital Marketing Strategy

The Best Digital Marketing Strategy You’ve Never Tried

The best digital marketing strategy you’ve never tried. I’ve tried a lot of marketing tactics over the year, and I’ve tried them on all sorts of businesses in different industries. Some tactics just work really, really well, no matter what industry you’re in. Other tactics just don’t work as well. And some tactics work specifically for specific industries.

But when you look at the ones that work really, really well for most industries, for some reason or not, they’re not really used much at all. And, today, I want to break down one of them that isn’t used that often, but it works super well. So well it drives me over 3,000 visitors a day. That’s over 120,000 visitors a month.

RESOURCES & LINKS:

__________________________________________

subscribers.com: https://subscribers.com/

Ubersuggest: https://neilpatel.com/ubersuggest/

__________________________________________

You may not get that many visitors to your website using this tactic, but you’ll get something. It’s super effective. And best of all, it doesn’t require me to spend a dollar on advertising. So what is this marketing tactic and how does it work? Push notifications. I use a tool called subscribers.com, but you can use any web push notification software to make it happen.

Just think of it this way. When someone comes to your website, how do you get them to subscribe? Maybe ask them to put in an email address, maybe ask them for their phone number, or maybe you want to build up your SML list. But what’s wrong with that? There’s nothing wrong with it, generally speaking. It doesn’t work as well as you want, and there’s a massive drop-off rate because people don’t like putting in their personal information.

 

A lot of people don’t like to share their phone numbers, email addresses, social security numbers, and the list goes on and on. And I’m not saying you’re asking for all that feels like, such as an address, but, still, people don’t like putting in their email address if they can avoid it.

push notifications:

With push notifications though, it’s different. When someone visits your website through their browser, they can subscribe to your website. All they have to do is click the Allow button. And through their browser, they can receive messages from you, and they don’t have to give you any of their personal information like your email address or your phone number. And your search browser does not give them your email address or phone number. And you can communicate with the people that subscribe through these push notification software that you’re using.

So, when you have a seller promotion running, you can let them know. Or when you have a blog post to promote, you can let everyone know. And all you have to do is just send a push notification out. It takes literally less than a minute or two.

Now, here’s my favorite part about push notifications. Have you heard of email drips? You know, where you create a drip sequence when someone automatically gets emails 1, 2, 3, 4, and 5 with their new subscriber that way you can continually promote different products, and services, and generate sales? You can do the same thing through subscribers.com. You can create a push sequence that helps you drive traffic and sales.

For example,

in my push sequence, I first promote my ad agency, NP Digital, and I talk about the marketing services we offer, then I promote my software, Ubersuggest. It drives consistent traffic and signups. And, then, when I release a YouTube video, I send that out to all my push notification subscribers. And when I release a blog post, I do the same. That’s how I generate an actual 120,000 visitors a month.

 

How to Build An Ultra Engaged Audience

How to Build An Ultra Engaged Audience

How to build an ultra-engaged audience that buys from you. Having followers and visitors is useless if you can’t get them to buy from you. You have to cultivate your audience so you can generate sales and revenue. But how do you do that?

 

RESOURCES & LINKS:

__________________________________________

Mailchimp: https://mailchimp.com/

ConvertKit: https://convertkit.com/

Ubersuggest: https://neilpatel.com/ubersuggest/

__________________________________________

 

Well first,

you want to build an email list. You can use any tool for that from Mailchimp to ConvertKit. If you build an email list, you’ll quickly learn it’s your digital ATM, in which every time that you send out an email blast, assuming you’re promoting a product that people can buy or a service, it will generate more revenue. The best way you can collect emails is through a landing page and sending people from your social profiles to there or even ads to a landing page, or you can use exit popups on your website or content upgrades.

 

Second,

you can’t just send out emails selling to people all the time. 90% of your emails should be educational and provide value. Roughly 10% of the time you should be selling. My ratio is less than 10% when it comes to selling but yours could be higher, but just stay somewhere around there. If you’re too aggressive in selling, you won’t have an engaged audience. You’re not building a relationship with them. They won’t buy as well, and you’re going to burn them out.

 

Third,

engage with your audience. You can ask some questions or when they have a question, if you respond to them, that will help you build a more engaged audience. It takes some work, but it’s still well worth it. And don’t expect a response or two to make someone into a loyal brand evangelist. You need to spend years and do this, just really helping people out to make them loyal.

 

Fourth,

avoid giving generic responses. People want personalized advice that helps. Generic advice will turn people away and will hurt converting your followers into becoming loyal followers.

 

Lastly,

create video-based content. look, videos help convey emotion, and it’s easier for people to connect with you through video, over text. Your videos can be long-form or even short Reels. I generally create a few videos that are at least five minutes long, each and every single week. And I do a handful that is less than a minute long. You can typically take the longer form videos and repurpose them and cut them into shorter videos and put them on TikTok, Instagram Reels, or even YouTube Shorts.

7 Practical Content Marketing Tips

Seven practical content marketing tips

 

– 7 practical content marketing tips. Content is one of the key aspects of SEO. And as they say, content is key. And in theory, if you have a lot of it, it creates more opportunities for you to rank well. Because like I said, “in theory.”Let’s go over practical tips that’ll help your content perform better.



Tip number one,

content isn’t king, but fresh content is king. If you write content and you rank really well, and really high up on Google, don’t expect it to last forever. If you write content and you rank really, really high in Google, don’t expect it to last unless you keep your content fresh like Wikipedia.

If you can continually keep your content fresh and update it, and not by just a few words or pictures, but instead, continually really improving and making it the best user experience out there, you’re going to have a better chance of improving your rankings and staying up there in the long run. The moment you stop updating your content will be the moment that your traffic keeps struggling from an SEO standpoint.



Tip two,

content shouldn’t be written for search engines. And writing content for users isn’t enough either. It has nothing to do with rankings or traffic. Why? Because when you write content, eventually your traffic will be going up and you’ll find that it won’t drive as many sales or leads as you expect. So what do you do?

Well, you could try to sell to your audience through things like exit popups, but keep in mind, that people came to read that page. So the best solution, write content that converts and adjusts your content to also talk about your products, and your services, and blend them in when it makes sense. This way, you can get traffic and revenue.

So for example, if I have an article that talks about SEO tips and seven SEO tips, I’ll also say if you’re struggling to implement these tips check out my ad agency, NPDigital.We are ranked the performance marketing agency of the year because we help people crash it with their SEO.So click here if you want to work with us. Do you see how I’m blending it in? I can also do that for videos like this as well.




Tip three,

a picture still says a thousand words. Even if search engines prefer text over visual images, from infographics to animated GIFs, you’ll want to use images that convey your message when possible. It drives way more engagement and backlinks, both from a social media perspective and an SEO perspective. A great example of this is an animated graphic of a cheetah running. Using tools like Canva, you can make more content that’s like this, and is visual.



Tip four,

if you don’t have something new to say, figure out something else to say. Just think about it this way, there are over 1.2 billion results for the term auto insurance in the United States. Yet there are only 165,000 people in the United States searching for that term each month. To give you a perspective, there are 7,272 times more results than searchers.

And just like every other topic on the web, it’s been beaten to death and no one cares for another auto insurance blog post. You either need to say new stuff to talk about, or you need to showcase the information in different ways as a visual infographic to make it stand out.

You can also use tools like AnswerThePublicto find new topics that people are interested in that are up and coming, so you can also create getting content on that instead of regurgitating the same old information over and over again.



Tip five,

spend more time promoting your content than writing it. Follow the 80/20 rule. If it takes you two hours to write a piece of content, spend eight hours promoting it. Now it doesn’t have to be exactly that way, but you get my point, spend more time promoting the content than writing it.

Content marketing is competitive so focus on unique ways to promote whatever you produce. I leverage email marketing push notifications and social media as my main strategies for promoting my content.



Tip six,

And speaking of emails, this gets me into tip six, don’t forget to collect emails. The easiest way to get more engagement on your content is by sending out email blasts. Whether you’re collecting emails from a link tree, tools like that, exit popups, or even content upgrades, you need to collect more emails don’t rely on one email collection method, use as many as possible as it adds up. Typically, if you’re getting a hundred visitors, you’re doing a good job, you’ll collect two to three emails.

 

Tip seven,

I want you to repurpose your content so you don’t get burned out. You aren’t just using content for your blog, you’re also using it for social media or even podcasting. It’s too much work to create content that’s unique for each channel, so repurpose it. I tend to create video content first and then I take what’s popular and turn it into blog posts, and podcasts.

I even create, you know, infographic space off of that. And then sometimes I even take the videos and slice and dice them, and use it as Reels or quotes. And if I have good quotes, I’ll capture their images and post them on social media as well. And this helps get the most amount of brand awareness and traffic by just doing something simple, repurposing your content.

Thank you for your time.



My Favorite Type of Marketing

My Favorite Type of Marketing





– My favorite type of marketing. If you had to guess, what do you think my favorite type of marketing is? Come on, take a guess. Maybe SEO, PPC, creating social content, email marketing, push notifications, or is it podcasting?

Believe it or not, it’s in-person events. I found nothing beats seeing and meeting people directly in person. Why? Because you build a deeper connection. You’ll find that deals also happen faster than you do them in person.




But there is a lot of type of in-person events that you can go to. From conferences to meetups to local city events and the list goes on and on. I found that the most effective in-person events tend to be conferences that are ideally around your industry that have your ideal customers. And if you want to get the most out of these events, you need to be a speaker.

See, speaking puts you in a different light. And if you give a fantastic talk, people come up to you after and they’ll want to work with you. It’s a great source for generating revenue because when people come up to you, you’ll find out that it’s easier to close a deal. On top of that, when I go to these in-person events like to hold workshops after my speech.



For example,

we were at the Collision conference that I was in Toronto where I spoke and we had an in-person workshop and had people from our team walking around, meeting with clients and even potential clients. I wish we also had a booth, but we weren’t able to make that work.

Also, if you speak at events, instead of charging for speaking that some events pay, you can trade that money for a booth space and also advertising perks which get your brand out there more and produce a much better ROI than charging for speeches.

Now, just like any form of marketing, you can’t rely on just one channel such as in-person events. You have to take an omnichannel approach. What’s great is when you partake on social media, blogging, podcasting, even SEO, and all the other channels, you’ll find that they help each other out. I learned this from Expedia.




A few years ago, I was up in Canada at one of their offices and I was talking to one of their team members. And Expedia is an old company. They’ve been publicly traded for ages now. They’re a multi-billion dollar organization. And their team shed some light on a marketing set that shocked me. When Expedia takes an omnichannel approach, they find that their customer acquisition costs on all channels go down by roughly 10%because people are continually seeing their brand and hearing about them.

What’s funny about this is people already know what Expedia is. They were founded in 1996. So most people in the travel industry or who travel already know about them at least have heard of one of their brands like hotels.com, but still, by taking an omnichannel approach, their costs have gone down.

So even though I love conferences, I don’t rely on them as my sole marketing channel. Take an omnichannel approach just like Expedia and it’ll help all your channels do better.

Thank you for reading.



7 Underrated Marketing Lessons

7 Underrated Marketing Lessons





– Seven underrated marketing lessons. I’ve been doing marketing for over 20 years and I’ve learned a lot of lessons in that time. Some of the lessons are obvious and others not so much. What’s funny is the lessons that most people don’t think are important, in other words, the underrated ones, are usually the ones that matter a lot. Here are seven lessons that you shouldn’t take for granted as I did. In other words, don’t make the mistake I did.



Lesson number one,

it’s easier to market in a big town. My first few companies struggled to get really big. It wasn’t the marketing that was the issue, it was that the market was too small.TAM stands for Total Addressable Market. It’s hard to market your company in a small market, even with no competition, because there isn’t that much revenue to be had and marketing still costs money.

On the flip side, if you go after a massive market, even if you capture a really, really tiny fraction of a percent, you can create a massive company. Just make sure the market that you’re marketing is really big. Ideally, a 100-plus billion dollar industry, if not a multi-trillion dollar industry.



Lesson two,

all good channels eventually get crowded and competitive. It doesn’t matter how well you are doing from one marketing channel, eventually, it just won’t perform as well because the algorithms won’t help you out. You just have to come to terms with that. It doesn’t mean that you shouldn’t leverage it, and it doesn’t mean that you should give up. It just means that you need to go after all the main channels out there.

In essence, you need to be omnichannel. Omnichannel marketing is the only way to really grow and continually get results. Not all channels will be great, but that’s okay. Not all channels will provide the results you want. And again, that’s okay. Just leverage them to their fullest. It’ll all add up over time. You got to chip away at it, in essence.



Lesson three,

branding is everything. When you think about sports shoes, what brand comes to mind? Probably Nike. When you think about credit cards, what brands come to mind? Visa, MasterCard, America Express.How about electric cars? I bet you’re going to say, Tesla. People buy based on brands. The way you build brands is by being in business long enough and taking an omnichannel approach.

So you got to be patient. Sure, you still need to do marketing, but you got to be patient because, over time, your brand will generate a lot of your revenue for you.



Lesson four,

jump on new channels early. Always thought that if you have money, you can just be a late adopter when it comes to marketing? It is true, but it’s expensive and money doesn’t always buy your way to the top. You ideally want to join new platforms right when they come out.

Sure, you may end up wasting time on a platform that may go nowhere like Clubhouse, but it’s okay, it’s a numbers game. Being early gives you a huge leg up and one that money usually can’t buy later on.



Lesson five,

marketing gets better over time. I can’t stress how important it is to be patient. I remember when I started doing business, I wanted results right away, then I started consulting with other companies and a lot of them wanted results right away. But marketing is all about taking small, incremental steps and just chipping away at the problem.

Eventually, you can get to where you want to be, but it won’t happen overnight. And if you aren’t patient and you don’t do it for many years, I’m talking about five, 10 plus years, you won’t build a company that you want.



Lesson six,

traffic isn’t everything. I remember one of my early companies, Kissmetrics, had 10 times more traffic than our competition Mixpanel. Our valuation at the time was way less than 50 million bucks.

On the flip side, our competition had a valuation of roughly $800 million. It just goes to show that traffic isn’t everything. The question you have to ask yourself is, do you have the right traffic? Are you converting them well enough? Is your product or service amazing? Because if it isn’t, then it won’t matter. Yes, you want more traffic, but don’t obsess as it isn’t everything.



Lesson seven,

the best form of marketing is product marketing. It is easier to market by creating a great product and amazing service. Taking the route of marketing through paid ads, SEO, email, social media, and even content is great, but what is even better is having an amazing product or service. You can’t market crap. Excuse my language.

See, because when you have a great product or service, it creates word-of-mouth marketing. That is way easier than just continually buying traffic and relying on it. That only gets you so far. It’s not what most companies focus on. Instead, they look for a quick alternative, which is, “Hey, how many visitors can I buy?”And that’s not the right way to do your marketing.



How to Drive More Sales from Instagram

How to Drive More Sales from Instagram





How to drive more sales from Instagram. Did you know that Instagram has over a billion users according to Statista? Now just think about how many sales you are generating from Instagram. I bet you’re generating a tiny amount of sales from Instagram, if not realistically, zero sales. So how do you change that? Well, you could use ads, but that’s expensive. So what else is left? Well, there are a few strategies that you can use that work.

Tip one,

use Linktree. Linktree is a tool you can put in your bio on Instagram, and you can link to multiple products and services you’re selling. This is especially useful if you have more than one thing that you’re trying to monetize and sell. Best of all, it doesn’t cost any money to use and you can get it for free.



Tip two,

tell your users to Swipe Up. When you create stories, make sure you create stories promoting whatever you sell and intertwine them with educational advice.

For example, I may be releasing three different stories on Instagram on SEO advice, my first tip could be around content, my second one around how to generate more links, and my third tip around on-page SEO. And you would want to give tactical advice in those tips.

Now, right after the third story, I would create a fourth one saying, Swipe Up and we can end up helping you out. When you do this and a user swipes up it’ll take them to your website and you can collect a lead to sell a product right then and there.

Tip three,

sell going live. Have you heard of Tai Lopez? You know that here in my garage is a Lamborghini guy. And did you know that Tai owns companies like Dressbarn and Pier 1? If you live in the United States you’ve probably heard of at least Pier 1. They’re a massive furniture company. How did he own those sites? Well, he would go live on social media, and pitch people to be investors in his ventures and it worked.




Going live is a great opportunity for you to get in front of your followers and pitch them. The more educational your content is, the better you’ll be. But don’t forget to integrate that sales pitch. There is nothing wrong with selling and if you don’t sell, you’ll never generate any revenue. As my mom always would tell me as a little kid, if you never ask, you’ll never receive.

Tip four,

promote through a post. When you post on your well why can’t it be about your product or your service? Even if it doesn’t get as many likes or comments, that’s okay. There’s nothing wrong with selling. And if you’re offering a limited-time promotion, you’ll find it’ll do even better.

Thank you for reading.



My 7 Favorite Social Media Tools (That Are Free)

My 7 Favorite Social Media Tools (That Are Free)

My 7 favorite social media tools are free. Do you know what the second, third, fourth, and fifth most popular websites have in common in this world? Let me give you a hint. It’s YouTube, Facebook, Twitter, and Instagram. What they all have in common is they’re all social websites. Social media is popular.

So, how can you leverage it to get more traffic to your website? Sure, you can hire people to help you out but you may not have that option because it costs money. On the flip side, there are a lot of free tools that you can use that can help you out. And if you leverage them, you’ll get more social media traffic. Here are seven free social media tools that you have to check out.

RESOURCES & LINKS:
__________________________________________
Social Blade: https://socialblade.com/
ManyChat: https://try.manychat.com/
Hootsuite: https://www.hootsuite.com/
Exploding Topics: https://explodingtopics.com/
MailChimp: https://mailchimp.com/
Linktree: https://linktr.ee/
Canva: https://www.canva.com/
__________________________________________

Tool number one, Social Blade. Social Blade is a free analytics tool. Type in anyone’s username and you can see their social stats for any of their social profiles. Here are my social stats for YouTube. The reason I like Social Blade is you can see the daily subscriber growth. When you see a pop, look for the content that was posted on that date. It’ll give you insights into the type of content people love that your competition is posting.

Tool number 2, ManyChat. With social media, you never know what the algorithms will do. It’s tough to continue to get traffic from these social sites. Using tools like ManyChat, you can keep communicating with your subscribers, especially through Facebook messenger, Instagram direct messages, and SMS.

Tool number 3, Hootsuite. There are tons of social platforms out there, and it’s hard to keep up with all of them. Using Hootsuite, you can easily post to all the social platforms using that one simple tool. Their free plan allows you to easily manage two platforms and sadly, you got to pay when you want to manage more. This way you can consistently post on all the main social platforms that you’re trying to leverage.

Tool 4, Exploding Topics. If you haven’t checked out Exploding Topics, make sure you do so. It’s a tool by my friend, Brian Dean. It allows you to see what’s exploding on the web right now, especially on the social web. If you create content around those topics, you’ll find others are interested in it and you’ll gain more likes and even more followers. But be careful, as you need to make sure that the content you create around these exploding topics needs to be relevant to your overall social profiles.

Tool 5, MailChimp. You’re probably wondering how the heck is an email tool like MailChimp related to social media. Well, have you ever heard this saying that the money’s in the list? When you have all these social followers on social media, you need them to join your list. And the easy way to do so is to get them to opt into your email list.

So by using tools like MailChimp, you’ll be able to more likely stay in touch with your audience. This is important because social algorithms keep changing and it’s hard and harder to make sure that your followers see your content.

Tool 6, Linktree. Have you noticed that it isn’t easy to monetize your social following? A lot of that is because you can’t really promote all your products and services. But by using Linktree, you can have one link that you push them to from your social bios, from these platforms and they can pick the services and the offerings that you have and pick which one’s right for them. It’s a great way to let your followers pick their own journey and figure out, where and how you want to engage with them.

Tool 7, Canva. Social media is visual. People want to engage with beautiful content that is readable and ideally unique. Through Canva, you can create tones of social content on almost anything. From adjusting images to even video, to even creating, let’s say carousel that you would post on, let’s say Instagram, Canva can do almost anything, and best of all, it’s free. heck! You can even use it to create infographics.

How to Get Followers a Week on Instagram Organically

How to Get Followers a Week on Instagram Organically

How do get 1,000 followers a week on Instagram, organically? Whether you love Meta as a company or hate them, you can deny Instagram’s popularity. According to Statista, there are over 1 billion Instagram users. This means, as a marketer, it’s a great place to get in touch with your ideal customers. But here’s the thing. If no one follows you, it’ll be tough to get engagement, or even reach your ideal customer. This means, you would just be posting content, and little to no one would be seeing it. So let’s solve that today. I’m going to break down how to get 1,000 new Instagram followers each week. And best of all, it’ll be organically, which means you won’t be spending money to get those followers.

First off, I want you to post at least once a day. If you don’t post often enough, you won’t have the opportunity to gain new followers. Now, each post shouldn’t be the same. You can try images, videos, quotes, memes, reels, even carousels, or even try stories.

The reason you want to try different types of content is that it’ll give you an idea of the type of content that people within your space like and what they don’t really like. Over time, you want to do more of what people like and do less of what they don’t like. And don’t create content purely for followers. Even though that’s a goal, not just for this video, but also for you, you have to keep in mind another goal. Which are you need to create content that would ideally appeal to new people, but also provides a ton of value that creates the right type of followers? So that way, you can end up generating sales. Remember followers that don’t end up converting don’t really matter. You want followers to help you build a brand that converts people into customers.

Second, I want you to do live sessions at least once a week with other Instagram users. Don’t go live by yourself.DM other Instagram users and ask them to be on an interview with you. By doing live, both on your profile and on their profile, you’ll gain more followers. Start off small by going after accounts with less than 10,000 followers and work your way up as you get more followers.

Third, post carousels. You know what they look like. Those posts that have multiple slides and they provide amazing education, like this one. Do that at least once a week. And you won’t necessarily get the most likes. But what I found is when I look at the analytics, those types of posts provide amazing engagement from people looking from slide one, slide two, slide three, leaving comments, and also following you. This is great because that’s what you want, you want to engage the audience.

Fourth, you need to engage with your audience. When someone DMS you, respond, when someone leaves a comment, respond. By engaging, you will get more followers.

Last but not least, leave comments on other people’s profiles. By engaging with other social profiles in your space on Instagram, you’ll get more followers. But make sure your comments are thoughtful and helpful. For example, if someone asks a question that you know the answer to, answer it. That’s how you get over 1,000 new organic followers on Instagram each week. It requires effort on your part, but it works. It’s not a lot of steps, but it works. And you will end up spending roughly six hours a week on Instagram to get these followers.

Now over time, you’ll be able to fine-tune things and make things more efficient and you should be able to get the results in roughly three to four hours. And if you’re still struggling to get a lot of that content created, use tools like Canva, which provides a lot of templates, and can help you out.

Tell people about it. Thank you for reading.

7 Marketing Lessons Learned From Billion-Dollar Companies

7 Marketing Lessons Learned From Billion-Dollar Companies

Seven marketing lessons learned from billion-dollar companies that you’ve never heard of. You’ve heard of TikTok.TikTok‘s one of the biggest companies in the world. It’s owned by ByteDance, which does over $58 billion in revenue. You’ve heard of Facebook, Google, Apple, and even Amazon, they’re all multibillion-dollar companies, and some of them are even worth over a trillion dollars.

But have you heard of Danaher? Probably not, but they generate over $29 billion a year in revenue. Have you heard of Fortive? They generate $7 billion in revenue each year. Have you heard of Ceridian? They generate over $1 billion in revenue. Look, there are a lot of companies that generate over$1 a billion dollars a year in revenue, and you’ve never heard of them.

Companies don’t have to be as well known as Nike to be successful. So let’s go over some marketing lessons learned from these multibillion-revenue-generating companies that you’ve never heard of.

Number one,

it’s easier to market multiple products than it is to market one product. See, big companies have multiple products, because it’s hard to generate all that revenue from just selling one thing. Now, a common example that you’re very familiar with is Apple. Apple has laptops, computers, phones, iPods, headphones, and the list goes on and on.

Similar to how it’s easy to generate more revenue by selling multiple things, the same goes with marketing. There is only so much search volume for terms like “laptops,” but if you combine that with the phone market or headphones and other things, it opens up more marketing opportunities. Now, if you look at companies like Fortiveor Danaher or even Ceridian, they have multiple products, which makes it easier to add more revenue and it makes it easier on the marketing as well.

Two,

it’s easier to market existing big markets. Have you heard of the word “TAM”?It stands for “Total Addressable Market.”For example, almost everyone in this world has a phone, or at least in America. According to PEW research,97% of Americans have some type of mobile phone. So it’s easier to market mobile phones because everyone has one or needs one will want one.

On the flip side, if you were selling SEO tools like me like I sell Ubersuggest, there are only so many customers for it. Not as many as people who want cell phones. So make sure you’re selling products and services that a lot of companies and people need. It makes it that much easier to market, as there’ll be more people to market to, which creates more volume.

Three,

the best marketing is word of mouth. It doesn’t matter how much money you have to spend on marketing, nothing beats word of mouth. The only way to get that is to either create amazing products or services. Just for comparison, when you look at historical data, according to Statista, when Ford spent $4.1 billion on global advertising, Apple only spent $1.8 billion.

In essence, Apple spent less than half of what Ford spent, yet, Apple is 46 times roughly bigger in size because people love their products and really evangelize them. And if you look at Fortiveand Danaher and Ceridian, Ceridian’s a great example of this. People love Ceridian’s payroll because you can actually get paid out daily as an employee. That creates that virality, why? Because people love Ceridian’s products.

Number four,

ugly is sexy. Everyone wants to create a cool company like selling iPads, but who wants to create a payroll software company like Ceridian? But it’s a huge market because everyone needs to get paid.

Whether you live in America or India or Brazil, it doesn’t matter what country, when you work for someone, you need to get paid. Or Danaher, they have a water treatment company called ChemTreat.May not sound sexy, but hey, we all need water. A lot of the biggest companies resolve big problems that are ugly and necessary. And those companies are easier to market because it’s less competitive.

Five,

the United States isn’t the center of the world. Yes, I live in America, and I’ve lived in other countries as well. And I’m not here to say one country is better than another, that’s for a different debate and that’s up for you to decide. But here’s the thing.

When you’re marketing, if you look at all these multibillion-dollar companies, especially the ones that I mentioned, they’re global. You don’t want to create a company that just going after the USor just going after China or India or Brazil. You need to ideally create a global company because it gives you more people to target, which makes it easier on your marketing. So take your marketing global.

Six,

your marketing is only as good as your team. It doesn’t matter what you’re selling or how good you are, marketing is a team effort. You need amazing people on your team who have done it before to do well.
Look for people on LinkedIn who have worked for your competition and been promoted multiple times, as the chances are, if they’ve been promoted multiple times, that company found them to be good.

And if you hire them and they’re a good cultural fit and you think they can do well for you, the chances are, they’ll have a higher chance of success compared to someone else who hasn’t worked for a competitor and hasn’t been promoted within their job, because it usually means people don’t find them as valuable.

Number seven,

you have to build a brand to do well in the long run. All big companies work on building a brand. For example, in the United States, around three times more people search for Danaher than water treatment. You build a brand by not only building a good product or service but by also being in a business for many, many years, ideally 10-plus. So you need to be patient.

How To Improve Communication With Customers

How To Improve Communication With Your Customers

A simple way to drive more sales is from Instagram and Facebook. You get messages everywhere, from WhatsApp to even social networks. But let me ask you this, how often do you check your Facebook, your messenger, and even Instagram direct messages? It’s a pain to log into every one of those apps and check them manually, right? Well, that was until now.

Today I’m going to break down how you can use inbox in Meta Business Suite to make your life so much more efficient. And before I dive into the tool, I want you to know that this video is sponsored by Meta. But I would’ve done it anyways as it’s a great tool and feature.

Just a quick recap. Inbox in Meta Business Suite is a free tool that allows you to manage your Facebook, Messenger, and Instagram messages in one place. It helps you save time, respond faster to customers, and to help you drive more business outcomes. In sales, you heard of the saying that you want to respond to leads within five minutes of them coming out, if not sooner. Or according to Harvard Business Review, it can drastically impact your conversions. Sometimes up to 100 times. So speed is super important.

The same goes with responding to your messages that come through Instagram or Facebook. The quicker you respond, the more likely you are to generate sales. In essence, it helps you do three things.

First, you save time because you can communicate with everyone within Meta Business Suite without switching between apps.

Second, you’ll have happier customers. No one wants to wait days for you to respond. So the faster you respond, the happier people will be.

Third, it helps drive more sales. Who doesn’t want more revenue? This is probably the main reason we use inbox in Meta Business Suite. But if you want those results, I recommend doing a few things.

Step one, you have to use filters and labels. Labeling your contacts is a great way to highlight when you are chatting with a VIP customer to easily know where a customer is in their purchase journey. You can also quickly filter for priority or unread messages.

Step two, set up automated responses to save you time. You can easily tailor and save replies to common questions to respond more quickly. For example, with one tap, you can reply to your opening hours or return policy.

Step three, manage customer information as it’ll help you close sales. You can add contact information, preferences, and free form notes to keep track of important customer details and customize your communication with customers.

Step four, drive more business outcomes within the thread. You can share products or book appointments directly in the message thread with your customers. This allows you to get to know them better, help them more, and build a deeper connection. This will help you generate more repeat purchases too.

And if your social profiles are new, you can always turn on ads to help encourage more communication. Or you can create posts with a click-to-message button. Or you can just set up a chat plugin on your website, which also helps.

If you want to learn more about getting started with Meta Business Suite, make sure you follow @Metaforbusiness for more tips and get started with Meta Business Suite by downloading the app or by going to business.facebook.com.