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Seven steps to ranking on YouTube

Seven steps to ranking on YouTube

Seven steps to ranking number one on YouTube. As someone that spends a lot of time on their YouTube channel, I promise you that I totally get the frustration when your videos just aren’t ranking well. All that time and effort for nothing, right?

What a drag. YouTube has 1.7 billion unique monthly visitors,62% of them who access the platform daily. And visitors spend an average of 19 minutes every single day on the platform. Simply put, there are a lot of people who are using YouTube every day, which means there’s a ton of market share to be captured. If you can apply the right methods for ranking on YouTube, you can do really well, and I’m going to teach you how in just simple seven steps.

 

Step one,

perform keyword research. This is what will ultimately make it easiest for your audience to find you, and find you is how you get shared. In other words, if no one finds you, you’re not going to get any views. So, I want you to go to AnswerThePublic.com, put in keywords and it’ll show you all the other keywords that are trending right now and are super popular and people are searching for today. And that data is continually updated on a daily basis. It even tells you the popularity of those keywords. You can do the same with another tool called Ubersuggest.com. Put in a keyword and it’ll give you a laundry list. Ubersuggest gives you more keywords.AnswerThePublic focuses on more of what’s trending today.

Step two,

once you have those keywords and the popular ones, incorporate them within your title. Match your search intent with the content in your video and how you describe it on your platform. So, it should be within the title of the video should be on that topic. If you’re just putting the keyword within the title and the video’s not really on it, you’re not going to do well because people are just going to bounce away from your video in the first few seconds and it’s going to hurt your rankings.

Step three,

optimize your video description and video file.YouTube recommends putting the most important keywords in the first couple sentences of your description and making sure the description is under 200 words. And make sure you add the keywords to the file name as well.

 

Step four,

use the right hashtags. You want to add hashtags to your video descriptions and your titles so that your video comes up when users search for a specific hashtag. That’s super important because, if you’re not using hashtags with the right keywords, you’re going to have less discoverability with your videos and you’re going to see that your videos are going to get suggested less over time as well.

 

Step five,

select the right category. Look, when someone searches for a particular video with advanced options, they can optimize their search to only show videos from that specific category. So you don’t want to just select the most generic category. You want to select the most relevant category for the videos you’re creating.

 

Step six,

upload a custom thumbnail. YouTube recommends using images that are 1,280 by 720 pixels and saved as two megabytes or smaller. It’s all about that thumbnail. If no one’s really clicking on that thumbnail, you’re not going to do well. So you want thumbnails that pop, grab people’s attention, and sometimes have data in them, and you’ll find that people click through and watch your video.

 

Step seven,

use an SRT file to add subtitles and closed captions. You can use this feature to highlight important keywords, and I know YouTube can automatically quote, unquote transcribe your video, and add the subtitle seven if you don’t upload an SRT file, but it’s not the same. Uploading one really does help with your rankings.

YouTube Partner Program Monetizing Creators

YouTube Partner Program Contract Terms for all Monetizing Creators

YouTube Partner Program Contract Terms for all Monetizing Creators. Starting today, we’re rolling out new contract terms for all creators in the YouTube Partner Program. We recently announced a number of changes that give creators more ways to join YPP and earn money.

To make these changes possible, we’ve updated our YouTube Partner Program terms and all partners need to accept these new terms to remain in the Program. We’ll walk through what these new terms are, and what actions you need to take when.

First, what are the new YouTube Partner Program terms? We’re introducing a new modular structure that allows for more flexibility to create and earn across different formats. All YPP creators will need to accept the Base Terms which are the foundational YouTube Partner Program terms that include things like how we pay you. These specific terms are required for any creator who wants to be in the YouTube Partner Program. To start earning, creators will also need to accept the terms for specific monetization modules.

These include:

The Watch Page Monetization Module lets you earn money from ads served on your long-form videos and YouTube Premium; the Shorts Monetization Module lets you earn money from ads that play between Shortsin the Shorts Feed and YouTube Premium; and the Commerce Product Addendum which is for Fan Funding features like channel memberships and Supers.

Note that if you’ve accepted these specific terms in the past you won’t need to re-accept them. Creators can decide to accept all or some of these modules but we encourage you to accept all of them to reach your full earning potential. Note that even if you’re an existing YPP creator earning money through ads on your long-form videos you’ll still need to accept the Watch Page Module to keep earning this way.

Next, what actions do creators need to take? All monetizing creators will have six months to review and accept these new terms. If you don’t accept at least the Base Terms by July 10, 2023your channel will be removed from the YouTube Partner Program and you’ll need to requalify and reapply to join again.

We also encourage creators to accept these new terms sooner rather than later so you can start earning from your Shorts as soon as possible. When Shorts ads revenue sharing starts on February 1it will replace the Shorts Fund.
To be eligible, creators will need to accept the Base Terms and Shorts Monetization Module by February 1. If you accept after February 1, Shorts ads revenue sharing will begin on the date you accept.

These terms will become available for creators in the YouTube Partner Program over the coming days, and we’ll notify you when you can review and accept them in YouTube Studio. Remember some important dates.  you accept the Base Terms and Shorts Monetization Module right away you’ll be eligible to earn ads revenue sharing on your Shorts beginning February 1. if terms aren’t accepted before July 10, your channel will be removed from YPP.

For more details on all of these changes, check out the links in the description. Thanks for watching.

How to use the Copyright Match Tool

How to use the Copyright Match Tool

Hey creators, let’s talk about the Copyright Match Tool, a feature that helps you protect your original content and manage your copyright options. First, let’s walk through how the Copyright Match Tool works. The Copyright Match Tool helps protect your content by automatically finding videos that are the same or very similar to your own and giving you choices for what to do with them.

It uses the same matching technology as Content ID, but it’s easier to manage and requires fewer resources. There are 3 ways to gain access to the tool: first, if you’re in the YouTube Partner Program; second, if you’ve been granted access through the Copyright Management Tools application; and third, if you’ve removed a video through the Copyright takedown request form.

If you’re in the YouTube Partner Program or were granted access through the Copyright Management Tools application, the Copyright Match Tool will scan for full re-uploads of all your videos on other YouTube channels.

Generally, the tool uses the earliest upload date as a way to know which user to show matches to, so it’s important you’re the first one to upload the content to YouTube.Note that the tool will look for matches for all of your Public, Unlisted, and Private videos.

The Copyright Match Tool is also available to any creator who’s submitted a valid copyright takedown request through our web form. Once your removal request is approved, the Copyright Match Tool starts scanning youtube uploads for potential matches.

Note that in this case, the tool will specifically look only for matches of the video or videos that you submitted the takedown request. Now let’s walk through how you can review your matches and what actions you can take.

To see if you have any matches, go to YouTube Studio and then Copyright. If you do have matches, you’ll see them in the Matches tab. Note: If you don’t see this tab, it either means you aren’t eligible for the tool or that we haven’t detected any matches of your content.

If you do have matches to review, we’ll show you some information about the matches like the view count of the video, when it was uploaded, the subscriber count of the channel that uploaded the potential match, and the percentage that the upload matches your original video.

You can filter matches by total views, or by the number of subscribers the other uploader has. Note that the tool is meant to find full or nearly-full matches to your videos. So if someone used a short clip of your video, it may not be surfaced. Also, keep in mind that just because we’ve found a matching video doesn’t mean it’s infringing on your copyright.

It’s your responsibility to review each matching video to determine whether it’s valid and to consider if fair use, fair dealing, or other copyright exceptions apply before submitting a takedown request. If you do find a match and want to take action, you have three choices: Archive, Request Removal, or Contact Channel.

Archive removes the match from your Matches tab and moves them to the Archive tab. The matching video itself isn’t deleted or affected. Request Removal opens our takedown web form so you can submit a takedown request for the matching video. There are two takedown options: Scheduled, which sends the uploader a seven-day notice Standard, which requests immediate removal once the takedown is validated.

Note that when you fill out the takedown form, you’ll also have the option to automatically prevent copies of your video from being uploaded to YouTube, which means they won’t show in the Copyright Match Tool as matches, but rather will be automatically prevented from being uploaded in the first place.

After submitting your takedown request, you can track it in your Removal Requests tab. Once the request status shows as Resolved, you can check if there were any matches by clicking into the expanded view of the original removal request, and then View Matches to see a filtered view of potential matches for that particular piece of content.

And finally, Contact Channel lets you send an email notification to the uploader of the matching video. The email is pre-written for you and lets the uploader know that you’ve noticed your content in their video. It also gives them your email address in case they want to continue the conversation with you.

You can find past emails you’ve sent in your messages tab. Note that if you want to Archive or Request Removal in bulk, you can do so by checking the box next to multiple videos. To help you stay updated when new matches are found, we’ll send you bell notifications on your channel page to alert you. Note that misuse of the Copyright Match Tool may result in loss of feature access or termination of your YouTube account or partnership.

Misuse includes intentional or repeated abuse of the copyright takedown process. For more information on the Copyright Match Tool, check out the Help Center article linked in the description. Thanks for watching!