The low-effort social strategy brings in a ton of ROI. How much effort are you putting into your social media strategy? It can be so frustrating if you’re putting in all this time and effort, but you’re still not getting much if any kind of return on your latest campaign in your time. That’s why you need to work smarter, not harder.
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Look, your audience is out there. After all, according to Statista, there are 4.59 billion users on social media. So if you want to expand your reach, there are plenty of opportunities to do so, but you have to do it right.
My favorite way to boost ROI on social? It’s to post content users actually respond to and I do that by posting carousel ads. Carousel ads have an engagement rate per post of 1.9% compared to 1.74% for images and 1.45% for videos and that number goes over 2% when all 10 slides are used. And the craziest part, a combination of images and videos in the same carousels can drive even higher engagement at 2.33%.
Now, here’s where the issue comes in for users.88% of carousels only contain images, and 4% only contained videos. Carousel ads also have a 72% higher CTR than single-image ads. Now, here’s a kicker with carousels and this is why you needed to use them, especially with ads. Think of it this way, with social media what do Facebook, Instagram, TikTok, and everyone want?
They want you to keep users on the platform. See, if I pitch you on let’s say this phone that I’m selling and I say check out this phone, buy it through a carousel ad or just a normal ad, actually, not even a carousel ad. What’s going to happen? You’re going to ignore it. You’re not going to swipe up, you’re not going to care. And there’s a big drop-off rate from how many people see the adverse us how many people click, right? But on the flip side, if I do a carousel and I say you got to buy this iPhone, it’s amazing. I’m selling it, and I show you in a carousel 10 cool things that this phone does, and you swipe, oh wow, amazing camera, help me take better social media images.
Swipe two. Oh, wow.Better battery life than the previous versions. It lasts 50% longer. Swipe again, oh wow, the storage space is even more significant. I can store another 5,000 extra images that I couldn’t store before. Oh, even this is even more amazing, the front camera’s in HD. And then I go and say, oh, this one’s really cool. It has augmented reality built into the phone. Oh, it comes with sound-blocking noise. When I talk to someone on speaker, it blocks off the background noise. Oh, this is really cool. I got kids in the background that make a lot of noise, so this phone is right for me. And then they can click through and buy.
You see what I did there? I sold people through my carousel ad, so I don’t have as big of a drop-off from people seeing the ad and then clicking over to my website to learn more. This way, they’re learning within the carousel and then when they click through, they’re ready to buy. That is the simplest social strategy that’ll help you generate more returns today. Use it. We do it for our clients. It works out well. It works for almost every industry, both B2B and BDC. I don’t care if you’re selling a product or a service, it works. Check it out. You got to use it. Thank you very much.