Google Archives - Pak Blogger

Mistake number one:

lack of research. The market research services industry is growing fast. From 75 billion in 2021 to a projected 90.79 billion in 2025. If you do market research, you’ll figure out what people want. See, marketing isn’t about doing what you want to appeal to the ideal customers. You’re not buying, your ideal customers are buying. So how can you appeal to them? Through market research, you can figure out what they like, what they don’t, what’s appealing to them, the problems that they’re facing, and the solutions you can provide. And the key wording that I just said is the problems they’re facing and the solutions you can provide. In your marketing, if you can address problems and then talk about your solutions, you’re much more likely to win.

Mistake number two:

poor branding positioning. Do you know where your niche lies? So many companies market products without considering brand perception or what their audience needs. Brand consistency can increase revenue by 33%. And it’s not just only about being consistent with the brand, it’s about being omnichannel with the brand. You know, one day I was in the Expedia Canada office and I was talking to an individual named Tony who’s running a lot of their marketing in SEO.

And Expedia owns tons of different brands, you know like Trivago or hotels.com, the list goes on and on. And when I was talking to Tony, he’s like, “Did you know, Neil, when we went omnichannel and our brand was in not just one channel or two channels but the majority of the channels and we’re using the data to optimize each of those channels, we were generating at least 10% more ROI from each channel.”I was like, “Really?”He’s like, “Yes.”Even though people are familiar with the Expedia brand, they did much better by being omnichannel.

Mistake number three:

not paying attention to repeat customers. Only a 5% increase in customer retention can increase your company’s revenue by 25 to 95%. Just think of it this way, you probably buy from amazon.com. You probably have bought from them multiple times. Did you know that Amazon makes the majority of its money from repeat customers, not new customers? That’s the key to building a big business. There are only so many people out there that you can target and it’s hard to convince someone to buy from you. But what’s easier than convincing someone to buy from you is convincing them, the person who’s already bought from you, to continually buy from you because you’ve already gained their trust.

Mistake number four:

not using an omnichannel approach.73% of customers prefer shopping through multiple channels. So use an omnichannel approach. Use TikTok, Instagram, Facebook, Twitter, SEO on Google, SEO on Bing, paid ads on Google, paid ads on Facebook, YouTube, and organic YouTube. You get the point. You want to take an omnichannel approach. As I mentioned earlier from the Expedia example they saw a much higher ROI.

Mistake number five:

lack of authenticity.88% of customers says authenticity matters when deciding what brands they like. So what are the reviews? What is open boxing? You know those videos on TikTok of someone using your product. That’s what people want to see, that’s authentic. You don’t need high-quality, crazy, amazing production to do well. You just need authentic stuff out there. And if you push that, you’ll do much better.

Google’s a helpful content update. Have you noticed that when you search, some of the content that is ranked on Google is just obviously written for search engines? And when you read that content it provides little to no value. Some of those pieces of the content contain even tons of keywords that don’t really flow within the article.

RESOURCES & LINKS:

__________________________________________

Ubersuggest: https://neilpatel.com/ubersuggest/

__________________________________________

So why do people write this kind of content pieces? Well, it’s because they want more SEO traffic. But what’s the problem with that? It creates a terrible experience for users. So what did Google do? They released the helpful content update, in which their goal is to rank non-helpful content not as high. They want to rank the non-helpful content lower, and they want to rank the helpful content, which is great and amazing and is not created for search engines, higher.

Now, here’s what Google has told us about the update.

They first said,

Focus on writing content for people. and they give us feedback such as: “After reading your content, “will someone leave feeling like they’ve learned enough “about the topic to help them achieve their goals? “Will someone reading your content feel like “they have had a satisfying experience? “Does your content clearly demonstrate first-hand expertise “and depth of knowledge? “For example, expertise that comes from “having actually used “a proctoring service or visiting a place?”

Second,

they said, “Don’t focus on writing content for search engines.” And here’s what they mean by that: “Is the content primarily “to attract people from search engines “rather than made for humans? ” You produce lots of content on different topics “in hopes that some of it “might perform well in search results? “Are you mainly summarizing what others have to say “without adding much value? “Are you using extensive automation “to produce content on many topics? “So what does all this that Google has told you, “mean for you?

Well, number one:

Google wants you to focus your content on a specific industry or niche. As Google A Better Way to Advertise on YouTube stated, they prefer that you don’t create lots of content on different topics. They want you to focus. Be the expert. Know what you’re talking about. That way people get the most value.

Number two:

make sure your content is executable. If someone reads your content and they don’t have any specific takeaway, and they don’t know what to do next, your content is failing. What I like to do, and here’s a quick solution for this. Is, at the end of my articles, I summarize my learnings through a conclusion section and I label that section ‘Conclusion’ And I define my key takeaways. That way, in case someone just wants to skim, they can just get the main points from the conclusion.

Number three:

continually update your content. Things change over time. Don’t assume that if you write a piece of content it’ll keep getting traffic. As things get stale, your traffic will go down. It’s sad, but it’s reality. Keep your content up-to-date, fresh, and relevant, so it provides users with the most benefit. When updating your content, it’s not about how much you change, it’s more about what do you need to do to keep it amazing. And that could be very little or it could mean that you make a lot of changes.

Try to update your content at least once a year, and if you’re confused about how, how to make content more amazing, search for the main keywords that your article ranks for on Google, or you wish to rank for on Google, and look at all the people that are ranking that aren’t your website, and see what they’re doing that’s different than you are. That’ll give you ideas on how to make your content more amazing and ideally even better than theirs.

Number four:

adding your secret sauce. What do you know about the others who don’t? What have you experienced that others haven’t? By adding in your secret sauce and your personal experiences, you are more likely you get social shares backlinks and generate more traffic. If you’re just regurgitating what everyone else is already saying, then there’s nothing unique. So in every content piece, try to add your personal experiences. That’s how you beat the helpful content update. You just go above and beyond and delight users.