– You know your competitors are running paid ads, but have you found that when you run paid ads, you’re not generating any sales? Hi everyone, I’m PAKblogger, and today I’m going to teach you how to generate sales from your paid ads.
Have you tried paying to advertise and you’ve found that you spent a few hundred dollars, maybe even more, and generated zero sales? And are wondering hey, how do my competitors do this? If that’s you, leave a comment below with yes. If that’s not you, good for you and I’m happy for you. So let’s get into how you can generate sales from your paid ads.
The first thing,
I want you to do is to look at your landing page. There are tools like Crazy Egg that show you heat maps where people click, where they’re not, and where they’re getting stuck. This is really important because when you look at things from a visual perspective, you’ll understand what’s stopping people from converting. And when you know what’s stopping people from converting, you can then tweak your landing page. Not all of the issues with the ads are related to the ads. In many cases, it’s related to the landing page.
The second thing,
I want you to look at your ads. Who are you targeting? Yes, the copy’s important but if you’re targeting the wrong people it doesn’t matter. With a lot of these ad platforms like Google and Facebook, you can do things like remarketing, which tend to have a higher conversion rate. That’s when people already landed on your site, you can remarket them and get them to come back and eventually buy.
Or you can do things like lookalike audiences. It takes all your existing customers who are the right fit, who have bought from you, and it finds other people who are like them and it shows the ads to them. When you do that, you’re more likely to target the right people you’re generating more sales from your ads.
The third thing,
I want you to do is testing your copy. And not just test your copy in your ads, but also test your copy on your landing pages. If someone’s going on Google and searching keywords like MacBook Air, and you don’t have that keyword on your landing page. You’re less likely to drive conversions. Not only do you need it in your ads, but you also want it on your landing pages, keep a cohesive message, and you’re more likely to boost your sales.
The next thing,
I want you to do is to survey your audience. The majority no matter how good your advertising or CRO, they’re not going to buy from you. So surveying them, finding out why they’re not going to buy, and you can use tools like Survey Monkey, once you figure this out you can make those adjustments. You still won’t get 100% of the people who come to your site to buy, but you can improve those numbers. Google Analytics and Crazy Egg don’t tell you everything, you need to talk to people as well to get their feedback.
The fifth thing,
I want you to do is to try dayparting. With dayparting, you’ll find that hey, if you’re in certain sectors like B2B, and your customer only buys from you from eight a.m. to five p.m., why would you show ads at seven p.m.? Yeah, you may get clicks, but in most cases, they’re going to be irrelevant and you’re going to be wasting money. This way you can spend the majority of your money during the right hours. The last thing I want you to look at is what regions are you targeting. If you’re not targeting the right regions, and you only serve a certain amount of them. You’re not going to really generate sales.
if you’re a plastic surgeon in Beverly Hills, but you’re showing advertising in Florida, well Beverly Hills, California’s all the way on the other side of the United States from Florida. So if you’re not targeting the right areas, you’re also not going to see any conversions and sales. Thank you for reading.