When you do any Google search, what do you usually find at the top? It’s some sort of article site or blog site or news site. In other words, text ranks better than any other form of content on Google.
The real question is, how long does it take for content marketing to really work? I wish that I could say that you could write a blog post and within the next month or even two months you’re going to start getting rankings and traffic, but that’s not the case.
The answer to this is really simple, how long does content marketing take to work? It’s two years. Now NeilPatel.com, the first time when I launched it in January 2015, by that point I’ve already published a few blog posts, it was early on, I started getting 9,000 visitors a month from Google.
Now if you fast forward to January of 2016, I was at 88,000 visitors a month from Google. Almost a 10X increase. Now if you fast forward to January 2017, my search traffic went up to a bit more than400,000 visitors a month.
It’s not a 10X increase from the 88,000 but it’s still a substantial increase. Why does it take so long? It’s not because I’m cranking out tons more content each and every single day between January 2015 and ’16 and 2016 ’17.It’s actually because it takes a long time to rank a post on Google.
Google looks at a lot of factors, such as how detailed is your content, how many social shares is it getting, is your content getting more backlinks over time. This kind of stuff happens naturally and as your content gets older, it starts doing better and as these metrics improve over time, your rankings will.
If you’re going to get into content marketing, just think about my stats.From 9,000 to 88,000 to over 400,000.Took a solid two years before I saw results and keep in mind, I hate to say it, but I’m probably a better marketer than most people.
Now I’m not saying that means you won’t do well, I’m just saying it takes time. Don’t expect amazing results within a few months. Sure, every once in a while your content may go viral on Facebook or Twitter and you may get a big increase in visitors all of a sudden, but it won’t be consistent.
Your most consistent traffic is going to be from search engines and it takes roughly two years to have consistent traffic from Google.